Content

Content

Author: Kate Eichhorn

Publisher: MIT Press

Published: 2022-05-10

Total Pages: 188

ISBN-13: 0262543281

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A concise introduction to content and the content industry, from the early internet to the Instagram egg. From the time we roll out of bed to check overnight updates to our last posts, likes, and views of the previous day, we're consuming and producing content. But what does the term “content” even mean? When did it become ubiquitous? And at what cost? In this volume in the MIT Press Essential Knowledge series, Kate Eichhorn offers a concise introduction to content and the content industry, examining the far-reaching effects content has on culture, politics, and labor in a digital age. Eichhorn traces the evolution of our current understanding of content from the early internet to the current social mediaverse. The quintessential example of content, she says, is the Instagram egg—an image that imparted no information or knowledge and circulated simply for the sake of circulation. Eichhorn explores what differentiates user-generated content from content produced by compensated (although often undercompensated) workers; examines how fields from art and literature to journalism and politics have weathered the rise of the content industry; and investigates the increasing importance of artists’ “content capital”—the ability of artists, writers, and performers to produce content not about their work but about their status as artists.


Content Rules

Content Rules

Author: Ann Handley

Publisher: John Wiley & Sons

Published: 2010-11-11

Total Pages: 238

ISBN-13: 0470948728

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The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.


Content Everywhere

Content Everywhere

Author: Sara Wachter-Boettcher

Publisher: Rosenfeld Media

Published: 2012-12-12

Total Pages: 242

ISBN-13: 193382090X

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Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.


Cambridge Advanced Learner's Dictionary

Cambridge Advanced Learner's Dictionary

Author: Kate Woodford

Publisher:

Published: 2003

Total Pages: 1550

ISBN-13: 9780521824231

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The Cambridge Advanced Learner's Dictionary is the ideal dictionary for advanced EFL/ESL learners. Easy to use and with a great CD-ROM - the perfect learner's dictionary for exam success. First published as the Cambridge International Dictionary of English, this new edition has been completely updated and redesigned. - References to over 170,000 words, phrases and examples explained in clear and natural English - All the important new words that have come into the language (e.g. dirty bomb, lairy, 9/11, clickable) - Over 200 'Common Learner Error' notes, based on the Cambridge Learner Corpus from Cambridge ESOL exams Plus, on the CD-ROM: - SMART thesaurus - lets you find all the words with the same meaning - QUICKfind - automatically looks up words while you are working on-screen - SUPERwrite - tools for advanced writing, giving help with grammar and collocation - Hear and practise all the words.


Content Chemistry

Content Chemistry

Author: Andy Crestodina

Publisher:

Published: 2012

Total Pages: 0

ISBN-13: 9780988336407

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The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.


The Elements of Content Strategy

The Elements of Content Strategy

Author: Erin Kissane

Publisher: Book Apart

Published: 2011

Total Pages: 0

ISBN-13: 9781952616518

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Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.


Content Computing

Content Computing

Author: Chi-Hung Chi

Publisher: Springer

Published: 2005-01-25

Total Pages: 522

ISBN-13: 3540304835

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Welcome to the Advanced Workshop on Content Computing 2004. The focus of this workshop was "Content Computing". It emphasized research areas that facilitate efficient, appropriate dissemination of content to users with the necessary access rights. We use the word "content" instead of "information" or "data" because we want to cover not only raw data but also presentation quality. The fast growth of the Internet has already made it the key infrastructure for information dissemination,education,business and entertainment. While the client-server model has been the most widely adopted paradigm for the WWW, the desire to provide more value-added services in the delivery layer has led to the concept of an active network, where content-driven, intelligent computation will be performed to provide quality-of-service for content presentation and best-?t client demand. These value-added services typically aim to enhance information security, provide pervasive Internet access, and improve application robustness, system/network performance, knowledge extraction,etc. They are realized by incorporating sophisticated mechanisms at the delivery layer,which is transparent to the content providers and Web surfers. Consequently, the notion of "Content Computing" has emerged. Content computing is a new paradigm for coordinating distributed systems and intelligent networks, based on a peer-to-peer model and with value-added processing of the application-specific contents at the - livery layer. This paradigm is especially useful to pervasive lightweight client devices such as mobile and portable end-user terminals with a wide variation of hardware/software configurations. This year, the workshop was held in Zhenjiang, Jiangsu, China. We received 194 high-quality papers from 11 regions, namely PR China, Korea, Singapore, Japan, United States, Canada, Australia, Germany, Taiwan, Italy, and Hong Kong. Totally, 62 papers were accepted and presented in the workshop.


Radically Content

Radically Content

Author: Jamie Varon

Publisher: Rock Point

Published: 2022-04-12

Total Pages: 211

ISBN-13: 0760375283

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*Named Book of the Week by Maria Shriver’s The Sunday Paper* “If you’ve spent the last couple years untangling yourself from Hustle Culture, and trying to find who you are outside of your achievements and productivity, then we've got just the book for you. Fans of Untamed, this is your next favorite read.” —POPSUGAR “I’ve fallen in love with Jamie’s words and how she so effortlessly can make us feel united with them. She has a true gift of helping us realize that all of our ‘human’ moments are what make us so special. She is a real light in this world.” —Lucy Hale, Award-Winning Actress from Pretty Little Liars, The Hating Game, and more Blending memoir, sharp social insights, and unique practical tools, author Jamie Varon is your guide to radical contentment—a satisfied life outside the bounds of societal expectations. Too many of us are waiting for our lives to begin, putting our happiness on layaway for some future version where it all lines up, when we’ve accomplished it all, when we have the perfect career, bodies, partners, and when our lives finally feel “good enough.” But what is good enough? Who gets to decide? And when do we ever reach it? Jamie takes a sharp, incisive look at the industries that are constantly telling us to do more, be more, and keep striving, pushing, and hustling—and shows you how to radically opt out of societal conditioning. We’ve learned to be terrified of contentment, thinking it will lead us to complacency. Yet, being content in a world that profits off our dissatisfaction is not complacency. It’s revolutionary. Radically Content makes the case for a new framework of living. Exploring themes like guilt, I’ll be happy when…, anxiety, settling, control, healing, shame, self-trust, and being our own worst enemies—not only will you unlearn the dogma of that discontent, but learn practical tools to create a more satisfied life for yourself, including: Cultivating real self-trust Defining your own version of “success” Living with intention Rewriting your personal narrative Creating consistent and healing rituals Packed with revelatory insights, Radically Content is an exhale. A respite from the chaos of our current world. A calm place to land when you’ve had enough with trying to be enough.


Content Strategy at Work

Content Strategy at Work

Author: Margot Bloomstein

Publisher: Elsevier

Published: 2012-01-25

Total Pages: 181

ISBN-13: 0123919290

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Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where's the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. - Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies - Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands - Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects


Examining Pedagogical Content Knowledge

Examining Pedagogical Content Knowledge

Author: Julie Gess-Newsome

Publisher: Springer Science & Business Media

Published: 2001-11-30

Total Pages: 324

ISBN-13: 9781402002755

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This ambitious text is the first of its kind to summarize the theory, research, and practice related to pedagogical content knowledge. The audience is provided with a functional understanding of the basic tenets of the construct as well as its applications to research on science teacher education and the development of science teacher education programs.