Contemporary Cases in Consumer Behavior
Author: Roger D. Blackwell
Publisher:
Published: 1993
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: Roger D. Blackwell
Publisher:
Published: 1993
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKAuthor: Elizabeth Parsons
Publisher: Taylor & Francis
Published: 2023-07-31
Total Pages: 206
ISBN-13: 1000898261
DOWNLOAD EBOOKThis third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.
Author: Blackwell
Publisher:
Published: 1990-01-01
Total Pages:
ISBN-13: 9780030323188
DOWNLOAD EBOOKAuthor: Roger D. Blackwell
Publisher: Cengage Learning
Published: 1990
Total Pages: 572
ISBN-13:
DOWNLOAD EBOOKAuthor: Roderick J. Brodie
Publisher: Routledge
Published: 2015-12-14
Total Pages: 315
ISBN-13: 131753316X
DOWNLOAD EBOOKHow customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.
Author: Roger D. Blackwell
Publisher:
Published: 1993-09-01
Total Pages: 140
ISBN-13: 9780030975967
DOWNLOAD EBOOKAuthor: Roger D. Blackwell
Publisher:
Published: 1977
Total Pages: 407
ISBN-13:
DOWNLOAD EBOOKAuthor: John F. Sherry
Publisher: SAGE
Published: 1995-05-02
Total Pages: 501
ISBN-13: 080395753X
DOWNLOAD EBOOKThis exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
Author: Roger D. Blackwell
Publisher:
Published: 1985
Total Pages: 208
ISBN-13: 9780030639586
DOWNLOAD EBOOKAuthor: Ayantunji Gbadamosi
Publisher: SAGE
Published: 2019-09-02
Total Pages: 626
ISBN-13: 1526485400
DOWNLOAD EBOOKAs the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.