Contemporary Case Studies on Fashion Production, Marketing and Operations
Contemporary Case Studies on Fashion Production, Marketing and Operations

Author: Pui-Sze Chow

Publisher: Springer

Published: 2017-12-04

Total Pages: 245

ISBN-13: 9811070075

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This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.

Advances in Design, Music and Arts
Advances in Design, Music and Arts

Author: Daniel Raposo

Publisher: Springer Nature

Published: 2020-09-11

Total Pages: 698

ISBN-13: 3030557006

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This book presents the outcomes of recent endeavors that will contribute to significant advances in the areas of communication design, fashion design, interior design and product design, music and musicology, as well as overlapping areas. Gathering the proceedings of the 7th EIMAD conference, held on May 14–15, 2020, and organized by the School of Applied Arts, Campus da Talagueira, in Castelo Branco, Portugal, it proposes new theoretical perspectives and practical research directions in design and music, while also discussing teaching practices and some areas of intersection. It addresses strategies for communication and culture in a global, digital world, that take into account key individual and societal needs.

Internationalization of Luxury Fashion Firms
Internationalization of Luxury Fashion Firms

Author: Andrea Runfola

Publisher: Springer Nature

Published: 2021-12-08

Total Pages: 208

ISBN-13: 3030887553

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Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the internationalization of luxury fashion companies and the relationship between internationalization and business models, with a focus on small and medium-sized enterprises (SMEs) and the specific challenges they face. The book proposes cases of Italian SMEs, being Italy a country that is globally recognized as a key player in the luxury fashion industry. Specifically, the authors link internationalization with business models and discuss the business model of luxury fashion SMEs, characterized by "genetic internationalization". Finally, the authors address the main theoretical and managerial implications emerging from their empirical research and discuss the applicability of this model to luxury companies in general. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models.

Driving Green Marketing in Fashion and Retail
Driving Green Marketing in Fashion and Retail

Author: Tarnanidis, Theodore K.

Publisher: IGI Global

Published: 2024-05-28

Total Pages: 327

ISBN-13:

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Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape.

Diverse Methods in Customer Relationship Marketing and Management
Diverse Methods in Customer Relationship Marketing and Management

Author: Lee, In

Publisher: IGI Global

Published: 2018-05-25

Total Pages: 350

ISBN-13: 1522556206

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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.

Green Fashion and Sustainability
Green Fashion and Sustainability

Author: Dr. Sumita Sikka

Publisher: Abhishek Publications

Published: 2024-01-09

Total Pages: 268

ISBN-13: 9356526168

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The rising heaps of garbage in urban and rural settlements is a point of concern all across the globe. Thus, there is an incessant need to shift the focus to an intricate web of green fashion and sustainability. With its focus on cutting-edge technologies and environmentally conscious practices, the book positions itself at the forefront of the evolving landscape of sustainable fashion enterprises. The 15 enlightening chapters contributed by diverse academicians unveil the multifaceted challenges and opportunities inherent in the pursuit of environmentally responsible fashion. Innovative approaches, such as zero-waste design techniques, upcycling, and the rising prominence of thrift stores in India, are explored. The collective narrative underscores the urgency of the green fashion movement and the industry's moral obligation to embrace sustainable practices. The book opposes the "use and throw" approach of consumerism, especially concerning clothing and packaging, and it advocates a careful reevaluation of consumer behavior to bring in ecologically friendly and sustainable techniques. The authors scrutinize the significance of eco-friendly dyes and advocate for a shift towards ethical and sustainable fashion brands and practices in India while reviewing global policy initiatives and fabric production methods promoting sustainability. The book is aimed to serve as a compelling resource for academicians, professionals, and enthusiasts alike. It not only provides valuable insights into the challenges and opportunities within sustainable fashion but also acts as a catalyst for innovative thinking among emerging fashion professionals

In Fashion: Culture, Commerce, Craft, and Identity
In Fashion: Culture, Commerce, Craft, and Identity

Author:

Publisher: BRILL

Published: 2022-01-10

Total Pages: 391

ISBN-13: 9004446591

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For the international cast of contributors to this volume being “in fashion” is about self-presentation; defining how fashion is presented in the visual, written, and performing arts; and about design, craft manufacturing, packaging, marketing, and archives.

Pioneering New Perspectives in the Fashion Industry
Pioneering New Perspectives in the Fashion Industry

Author: Elaine L Ritch

Publisher: Emerald Group Publishing

Published: 2023-05-18

Total Pages: 329

ISBN-13: 1803823453

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Tailored for fashion students and equally relevant for fashion professionals, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation presents a ground-breaking, comprehensive and cutting-edge analysis of the challenges and opportunities reshaping the global fashion industry.

Fashion in Altermodern China
Fashion in Altermodern China

Author: Feng Jie

Publisher: Bloomsbury Publishing

Published: 2022-03-24

Total Pages: 177

ISBN-13: 1350200093

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Fashion in Altermodern China examines key features of women's fashion within the cultural and political context of contemporary China. While global brands and styles heavily influence Chinese consumer trends, the Chinese fashion 'system' is formed of its own internal logics and emergent trends, too. Adopting the theoretical term 'altermodern', Feng Jie encourages us to view China in terms of its rapid modernization which presents its own rhythms and meanings, and argues persuasively that Chinese fashion can't be wholly understood in terms of a Western discourse of modernity, postmodernity and the global. Expanding our understanding of the fashion 'system', Fashion in Altermodern China takes on board new trends in global trade, new technologies, and the hybridity of designs and consumption of fashion. Through critical readings of Barthes, on the 'neutral', and Jullien, on 'blandness', both directly influenced by Asian philosophies, the author offers a new perspective on Chinese fashion, arguing that, while global-local contexts lead to identifiably postmodern and hybrid aesthetics, for women in contemporary China the flux and mix of available fashions is experienced in a more open neutral manner than scholars have previously described. Crucially, then, rather than position trends in China only in terms of 'hybridity' (which betrays a Western bias and a binary logic of host-recipient), there are more fluid ways in which we need to understand how women engage in fashion in China today.

The Garment Economy
The Garment Economy

Author: Michelle Brandstrup

Publisher: Springer Nature

Published: 2023-07-29

Total Pages: 625

ISBN-13: 3031333020

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This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.