Contemporary Business
Author: David L. Kurtz
Publisher:
Published: 2015
Total Pages: 638
ISBN-13: 9781119443452
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Applied Marketing
Author: Rochelle Grayson
Publisher: John Wiley & Sons
Published: 2021-06-21
Total Pages: 386
ISBN-13: 1119713269
DOWNLOAD EBOOKTomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.
Business Statistics for Contemporary Decision Making
Author: Ignacio Castillo
Publisher: John Wiley & Sons
Published: 2023-05-08
Total Pages: 850
ISBN-13: 1119983223
DOWNLOAD EBOOKShow students why business statistics is an increasingly important business skill through a student-friendly pedagogy. In this fourth Canadian edition of Business Statistics For Contemporary Decision Making authors Ken Black, Tiffany Bayley, and Ignacio Castillo uses current real-world data to equip students with the business analytics techniques and quantitative decision-making skills required to make smart decisions in today's workplace.
Auditing
Author: Raymond N. Johnson
Publisher: Wiley Global Education
Published: 2019-05-20
Total Pages: 733
ISBN-13: 1119404924
DOWNLOAD EBOOKThe explosion of data analytics in the auditing profession demands a different kind of auditor. Auditing: A Practical Approach with Data Analytics prepares students for the rapidly changing demands of the auditing profession by meeting the data-driven requirements of today's workforce. Because no two audits are alike, this course uses a practical, case-based approach to help students develop professional judgement, think critically about the auditing process, and develop the decision-making skills necessary to perform a real-world audit. To further prepare students for the profession, this course integrates seamless exam review for successful completion of the CPA Exam.
Contemporary Business
Author: Louis E. Boone
Publisher: John Wiley & Sons
Published: 2019-12-09
Total Pages: 656
ISBN-13: 1119501334
DOWNLOAD EBOOKContemporary Business, Third Canadian Edition, is a comprehensive introductory course. Rooted in the basics of business, this course provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. A wide variety of global issues, ideas, industries, technologies, and career insights are presented in a straightforward, application-based format. Written in a conversational style and edited for plain language, Contemporary Business ensure readability for all students, including students for whom English is their second language. The goal of this course is to improve a student’s ability to evaluate and provide solutions to today’s global business challenges and ultimately to thrive in today’s fast-paced business environment.
Global and Transnational Business
Author: George Stonehouse
Publisher: John Wiley & Sons
Published: 2004-10-08
Total Pages: 504
ISBN-13:
DOWNLOAD EBOOKIn this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.
Organizational Behavior
Author: Mitchell J. Neubert
Publisher: John Wiley & Sons
Published: 2021-04-13
Total Pages: 532
ISBN-13: 1119702852
DOWNLOAD EBOOKOrganizational Behavior: For a Better Tomorrow, 2nd Edition is a unique, blended approach to the subject, combining traditional core competencies with contemporary research and innovative practices. The textbook’s distinctive dual presentation integrates “conventional” and “sustainable” organizational behavior (OB) to help students understand how creativity, collaboration, and ethical decision-making can positively impact people, organizations, and entire communities. This fully-updated second edition provides a balanced, real-world approach that strengthens critical thinking skills, enables students to explore the rationale for sustainable OB practices, and illustrates and how values and ethics influence business decisions in the real world. Rather than focusing only on the short-term, bottom-line approach of traditional OB, the text discusses a comprehensive range of topics, from current trends in popular media and scholarly literature, to addressing the current and long-term needs and goals of organizational stakeholders.
Foundations of Sustainable Business
Author: Nada R. Sanders
Publisher: John Wiley & Sons
Published: 2019-12-12
Total Pages: 352
ISBN-13: 1119577551
DOWNLOAD EBOOKThe second edition of Sustainable Business prepares future business leaders to tackle the most crucial social and environmental issues of our time. This engaging textbook provides students with a comprehensive, balanced introduction to integrating sustainable business policies into all core business functions and processes. The text employs a qualitative-based learning process to help students understand how leadership, finance, accounting, risk management, marketing, supply chain management, and operations can be adapted to meet the sustainability goals of the 21st century. Looking at sustainable business from the managerial viewpoint, the fully-updated new edition explains how and why business is evolving due to increased consumer and regulatory pressure for sustainable performance. Business topics are first introduced in the same manner as traditional MBA programs, and then examined through the lens of sustainably. The text incorporates real-life examples of social and environmental leadership to demonstrate the efficacy of good sustainable business decisions, and illustrates the negative ramifications of outdated, purely economic-driven managerial decision-making. Influential concepts based on interdisciplinary research in sustainability are discussed in detail, and practical insights address how to turn policy into practice in the workplace.
Introduction to Sustainability
Author: Robert Brinkmann
Publisher: John Wiley & Sons
Published: 2016-02-29
Total Pages: 343
ISBN-13: 1118487249
DOWNLOAD EBOOKIntroduction to Sustainability is the first major textbook to review major themes in the cutting-edge field of sustainability. The book is suitable for introductory interdisciplinary courses on sustainability, as well as those in the fields of geography, geology, sociology, planning, political science, and anthropology. Brinkmann’s book allows students to see the world in new ways while also encouraging them to become part of the change needed to ensure the long-term sustainability of the planet. The text includes material on the development of the field of sustainability; environmental sustainability issues like water, food, and energy; social sustainability themes like environmental justice and transportation; and economic sustainability topics like green businesses and economic development. The book concludes with a chapter on sustainability issues in college and universities. Brinkmann intersperses many fascinating case studies and text boxes that encourage students to deeply explore the material. This is a book that not only organizes the complex field of sustainability, but also encourages students to take action to make the world a better place.
Strategic Management
Author: Jeffrey H. Dyer
Publisher: John Wiley & Sons
Published: 2017-10-16
Total Pages: 512
ISBN-13: 1119411602
DOWNLOAD EBOOKStrategic Management delivers an insightful and concise introduction to strategic management concepts utilizing a strong mix of real-world contemporary examples. Written in a conversational style, this product sparks ideas, fuels creative thinking and discussion, while engaging students with the concepts they are studying.
