An edited collection exploring divisions and changes within and between the spheres of consumption and production. Topics include: the relationship between consumption and production; the social construction of consumers; housing and social class mobility; health provision; the role of the 'service class'; and access to higher education. Peter Saunders' work provides the initial stimulus for many of the papers, but all go beyond his narrow conception of a sociology of consumption and his liberal analysis of patterns of social inequality.
How the leisure class has been replaced by a new elite, and how their consumer habits affect us all In today’s world, the leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption—like eating free-range chicken and heirloom tomatoes, wearing organic cotton shirts and TOMS shoes, and listening to the Serial podcast. They use their purchasing power to hire nannies and housekeepers, to cultivate their children’s growth, and to practice yoga and Pilates. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society “the aspirational class” and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class reproduces wealth and upward mobility, deepening the ever-wider class divide. Exploring the rise of the aspirational class, Currid-Halkett considers how much has changed since the 1899 publication of Thorstein Veblen’s Theory of the Leisure Class. In that inflammatory classic, which coined the phrase “conspicuous consumption,” Veblen described upper-class frivolities: men who used walking sticks for show, and women who bought silver flatware despite the effectiveness of cheaper aluminum utensils. Now, Currid-Halkett argues, the power of material goods as symbols of social position has diminished due to their accessibility. As a result, the aspirational class has altered its consumer habits away from overt materialism to more subtle expenditures that reveal status and knowledge. And these transformations influence how we all make choices. With a rich narrative and extensive interviews and research, The Sum of Small Things illustrates how cultural capital leads to lifestyle shifts and what this forecasts, not just for the aspirational class but for everyone.
The Sociology of Consumption: A Global Approach offers college students, scholars, and interested readers a state-of-the-art overview of consumption the desire for, purchase, use, display, exchange, and disposal of goods and services. The book’s global focus, emphasis on social inequality, and analysis of consumer citizenship offer a timely, exciting, and original approach to the topic. Looking beyond the U.S. and Europe, Stillerman engages examples from his and others’ research in Chile and other Latin American countries, Europe, the Middle East, Africa, and East and South Asia to explore the interaction between global and local forces in consumption. The text explores the lived experience of being a consumer, demonstrating how social inequalities based on class, gender, sexuality, race, and age shape consumer practices and identities. Finally, the book uncovers the important role consumption has played in fueling local and international activism. This welcome new book will be ideal for classes on consumer culture across the social sciences, humanities, and marketing.
What happens when your once-dignified profession no longer supports a dignified lifestyle? In 1990s St. Petersburg, teachers had to find out the hard way. Although the institutions and ideologies of Soviet life situated them as "cultured" consumers, contemporary processes of marketization and privatization left them unable to attain what they now considered to be respectable material standards of living. In this fascinating new ethnographic study, Patico examines the various ways in which teachers have adjusted their activities and interactions as consumers, demonstrating how this has led to dramatic shifts in their assessments of their own lives and of the society around them. Consumption and Social Change in a Post-Soviet Middle Class presents a much-needed look at the lives of ordinary people in Russia today, in the process contributing both to postsocialist studies of social change and to broader anthropological theorizations of consumption and value.
How does cultural hierarchy relate to social hierarchy? Do the more advantaged consume 'high' culture, while the less advantaged consume popular culture? Or has cultural consumption in contemporary societies become individualised to such a degree that there is no longer any social basis for cultural consumption? Leading scholars from the UK, the USA, Chile, France, Hungary and the Netherlands systematically examine the social stratification of arts and culture. They evaluate the 'class-culture homology argument' of Pierre Bourdieu and Herbert Gans; the 'individualisation arguments' of Anthony Giddens, Ulrich Beck and Zygmunt Bauman; and the 'omnivore-univore argument' of Richard Peterson. They also demonstrate that, consistent with Max Weber's class-status distinction, cultural consumption, as a key element of lifestyle, is stratified primarily on the basis of social status rather than by social class.
Differentiated book- It has a historical context with research of the time-The Theory of the Leisure Class: An Economic Study of Institutions (1899), by Thorstein Veblen, is a treatise on economics and a detailed social critique of conspicuous consumption, based on social class and consumerism, derived from social stratification. of people and the division of labor, which are social institutions of the feudal period (9 to 15 c.) that have continued until the modern era. Veblen claims that the contemporary lords of the mansion, the entrepreneurs who own the means of production, have been employed in the economically unproductive practices of conspicuous consumption and conspicuous leisure, which are useless activities that contribute neither to the economy nor to production material of the useful goods and services required for the functioning of society, while it is the middle class and the working class that usefully work in the industrialized and productive occupations that support the whole of society.Conducted in the late 1800s, Veblen's socioeconomic analyzes of business cycles and the consequent pricing policy of the U.S. economy and the emerging division of labor, by technocratic specialty (scientist, engineer, technologist, etc.), proved to be predictions. precise and sociological of the economic structure of an industrial society.
This book is one of the first ethnographic studies to examine the complexities of lifestyles of the the upwardly mobile middle classes in India in the new millennium. It reveals an original theory on cosmopolitan Indianness and urbanisation in the age of globalisation.
Based on interviews with entrepreneurs, professionals and regional party cadres' from a range of age groups, this book argues that Western class categories do not directly apply to China and that the Chinese new middle class is distinguished more by socio-cultural than by economic factors.
Consumer Culture and Society offers an introduction to the study of consumerism and consumption from a sociological perspective. Author Wendy Wiedenhoft Murphy examines what we buy, how and where we consume, the meanings attached to the things we purchase, and the social forces that enable and constrain consumer behavior. Opening chapters provide a theoretical overview and history of consumer society and featured case studies look at mass consumption in familiar contexts, such as tourism, food, and higher education. The book explores ethical and political concerns, including consumer activism, indebtedness, alternative forms of consumption, and dilemmas surrounding the globalization of consumer culture.
