Consumer Management in the Internet Age

Consumer Management in the Internet Age

Author: Joshua Sperber

Publisher: Rowman & Littlefield

Published: 2019-02-27

Total Pages: 145

ISBN-13: 1498592228

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Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace analyzes online consumer management, a practice in which customers monitor, report on, and—sometimes unwittingly—discipline workers through writing and posting online reviews. Based on case studies of the websites Yelp and Rate My Professors (RMP), Joshua Sperber analyzes how online reviewing, a popular contemporary hobby, tells us much about the collapse of the barriers separating work and leisure as well as our need for collective purpose and community wherever we can find it. This book explores the economic implications of online reviews, as reviews provide both valuable free content for websites and surveillance of, respectively, restaurant servers and college instructors.


Digital Consumer Management

Digital Consumer Management

Author: Emmanuel Mogaji

Publisher: Taylor & Francis

Published: 2023-10-31

Total Pages: 254

ISBN-13: 1000970930

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Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer engagement and activities on these platforms, how the platforms are regulated, and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors, and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities, digital consumer behaviour across platforms, and how brands can manage and engage with the digital consumer, this text works as core and recommended reading for students studying digital consumer behaviour, digital marketing, and marketing management. Accompanying online resources include PowerPoint slides and an instructor’s manual.


Digital and Social Media Marketing

Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.


Customer Centric Support Services in the Digital Age

Customer Centric Support Services in the Digital Age

Author: Jagdish N. Sheth

Publisher: Springer Nature

Published: 2023-12-30

Total Pages: 308

ISBN-13: 303137097X

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This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.


Humans at Work in the Digital Age

Humans at Work in the Digital Age

Author: Shawna Ross

Publisher: Routledge

Published: 2019-12-05

Total Pages: 313

ISBN-13: 0429534795

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Humans at Work in the Digital Age explores the roots of twenty-first-century cultures of digital textual labor, mapping the diverse physical and cognitive acts involved, and recovering the invisible workers and work that support digital technologies. Drawing on 14 case studies organized around four sites of work, this book shows how definitions of labor have been influenced by the digital technologies that employees use to produce, interpret, or process text. Incorporating methodology and theory from a range of disciplines and highlighting labor issues related to topics as diverse as census tabulation, market research, electronic games, digital archives, and 3D modeling, contributors uncover the roles played by race, class, gender, sexuality, and national politics in determining how narratives of digital labor are constructed and erased. Because each chapter is centered on the human cost of digital technologies, however, it is individual people immersed in cultures of technology who are the focus of the volume, rather than the technologies themselves. Humans at Work in the Digital Age shows how humanistic inquiry can be a valuable tool in the emerging conversation surrounding digital textual labor. As such, this book will be essential reading for academics and postgraduate students engaged in the study of digital humanities; human-computer interaction; digital culture and social justice; race, class, gender, and sexuality in digital realms; the economics of the internet; and technology in higher education.


Customer Management Scorecard

Customer Management Scorecard

Author: Neil Woodcock

Publisher: Kogan Page Publishers

Published: 2005-12-03

Total Pages: 447

ISBN-13: 0749447036

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This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark "best practice" standard for assessing how well organizations manage their customers. Drawing on the results of research using CMAT in over 300 leading companies around the world and across a wide variety of sectors, the authors present their findings. The detailed cases illustrate the gains to be made from managing customers well and include: BP; Barclaycard; BskyB; Hyundai; Mobil; Prudential; Smithkline Beecham; John Lewis; NatWest Bank; and Rolls Royce. The accompanying free CD-ROM contains a mini version of CMAT.


Changing Market Relationships in the Internet Age

Changing Market Relationships in the Internet Age

Author: Jean-Jacques Lambin

Publisher: Presses univ. de Louvain

Published: 2013-04-03

Total Pages: 198

ISBN-13: 9782874631191

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This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.


Customer Relationship Management Strategies in the Digital Era

Customer Relationship Management Strategies in the Digital Era

Author: Nas?r, Süphan

Publisher: IGI Global

Published: 2015-03-31

Total Pages: 340

ISBN-13: 1466682329

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In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.


The 2021 International Conference on Smart Technologies and Systems for Internet of Things

The 2021 International Conference on Smart Technologies and Systems for Internet of Things

Author: Ishfaq Ahmad

Publisher: Springer Nature

Published: 2022-07-02

Total Pages: 818

ISBN-13: 9811936323

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This book contains papers presented at the 2021 International Conference on Smart Technologies and Systems for Internet of Things, held on November 26–27, 2021, in Shanghai, China. It covers topics like distributed processing for sensor data in CPS networks, approximate reasoning and pattern recognition for CPS networks, distributed processing in mobile networking, data analytics for social media sensor data integration, data platforms for efficient integration with CPS networks, virtualized and cloud-oriented resources for data processing for CPS networks, machine learning algorithms for CPS networks, data security and privacy in CPS networks, sensor fusion algorithms, sensor signal processing, data acquisition and preprocessing technology, intelligent computing, data mining methods and algorithms, big data system solutions and tools platform, intelligent control and intelligent management, and operational situation awareness utilizing big data-driven intelligence. It caters to postgraduate students, researchers, and practitioners specializing and working in related areas.


Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2018-01-05

Total Pages: 1755

ISBN-13: 1522551883

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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.