Consumer Restaurant Behavior

Consumer Restaurant Behavior

Author:

Publisher:

Published: 1984

Total Pages: 100

ISBN-13:

DOWNLOAD EBOOK

Abstract: A report for restaurant managers describes the results of a survey conducted in 5 major US cities (Chicago, New York, San Francisco, Denver, and Atlanta) to assess consumer motivations concerning desired restaurant characteristics and specific occasions for frequenting sit-down restaurants. Seven basic restaurant occasion types are indentified and discussed. These occasions include: fast and inexpensive; restaurant familiarity; personal convenience; business or social obligation; family meal; a special night out; and social fun. The questionnaire items and specific consumer attitudes concerning each of these occasions are discussed. A summary tabulation of the results of this survey is appended.


Hotel and Restaurant Industries

Hotel and Restaurant Industries

Author: Judith M. Nixon

Publisher: Greenwood

Published: 1988

Total Pages: 256

ISBN-13:

DOWNLOAD EBOOK

Abstract: The intention of this sourcebook is to provide a list of current materials that are essential for the collections of new schools of hotel and restaurant management. More than one thousand books and journals are reviewed and annotated. Emphasis has been placed on materials published in the 1980s, but earlier works are included if they have historic value or are still useful. Two appendices are included: a list of state and national/international associations, and a list of colleges offering hotel, restaurant, and foodservice programs.