Consumer Cooperatives and Rural Marketing
Author: Nripendra N Sarma
Publisher: Mittal Publications
Published: 2003
Total Pages: 292
ISBN-13: 9788170998761
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Author: Nripendra N Sarma
Publisher: Mittal Publications
Published: 2003
Total Pages: 292
ISBN-13: 9788170998761
DOWNLOAD EBOOKAuthor: Christopher D. Merrett
Publisher: Routledge
Published: 2016-09-16
Total Pages: 339
ISBN-13: 1315290278
DOWNLOAD EBOOKFirst Published in 2004. The market economy has changed profoundly over the past two centuries. In the nineteenth century, business enterprises were largely single-product ventures, managed directly by the owners and rooted within national economies. In the twentieth century, firms employed managers who were not owners. Firms also evolved into multiproduct, multiunit entities that could employ thousands of workers. In the twenty-first century, many firms operate on a global scale, taking advantage of free trade policies and rapidly evolving computer and telecommunications technologies. Given this potential, it is crucial that producers, consumers, economic developers, and researchers realize how co-ops can promote local economic and community development. Hence, this book includes the perceptions of experts on a variety of cooperative issues, including the challenges involved in starting a co-op and in understanding its impact on surrounding communities. This book can be especially useful because it provides the theoretical foundations and practical applications of cooperative behavior.
Author: Ronald W Cotterill
Publisher: CRC Press
Published: 2019-03-11
Total Pages: 247
ISBN-13: 0429720416
DOWNLOAD EBOOKThis book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.
Author: Sawalia Bihari Verma
Publisher: Scientific Publishers
Published: 2014-07-01
Total Pages: 467
ISBN-13: 9386237504
DOWNLOAD EBOOKThe venture has been made to provide a comprehensive knowledge and background on "Rural Marketing" in India. It makes recent feed-back available to the readers and policy maker, marketer and so on. The venture highlights the following important aspects: Rural marketing: Issue and Challenges Rural Marketing and Rural Development Boosting Rural Marketing System Rural Marketing: The Mantra for sustainable growth Rural Marketing in India Corporate Strategies Changing face of Rural Marketing Rural Marketing in India: An Empirical investigation Management of Rural Fair price sheps Impact of information Technology on Rural Marketing Challenges faced in communication by Rural Marketing Changing face of marketing cooperatives Co-operative marketing: A Rural prospective Marketing cooperatives in Agriculture: Emerging challenges Social Marketing and their relevance Changing Scenario of Rural Marketing Emerging Trends and strategies in Tourism Marketing.
Author: United States. Department of Agriculture. Economics, Statistics, and Cooperatives Service
Publisher:
Published: 1979
Total Pages: 60
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing and Consumer Relations
Publisher:
Published: 1975
Total Pages: 72
ISBN-13:
DOWNLOAD EBOOKAuthor: M. B. Patil
Publisher:
Published: 1983
Total Pages: 226
ISBN-13:
DOWNLOAD EBOOKContributed papers of a 1982 state level seminar.
Author: Rajagopal
Publisher:
Published: 1998
Total Pages: 272
ISBN-13:
DOWNLOAD EBOOKWith reference to India.
Author: Krishnamacharyulu
Publisher: Pearson Education India
Published: 1900
Total Pages: 609
ISBN-13: 8131753840
DOWNLOAD EBOOKRural Marketing: Text and Cases provides a comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that in