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Author: KAPOOR
Publisher:
Published:
Total Pages: 426
ISBN-13: 9781259084881
DOWNLOAD EBOOKThis book aims to discuss consumer behaviour in an easy-to-understand and studentfriendly manner. It is based primarily on the curriculum of Indian universities and institutions, and adequate content coverage has been ensured to make it a complete text as well as reference material on the subject.
Author: Satish K Batra
Publisher: Excel Books India
Published: 2008-05-31
Total Pages: 572
ISBN-13: 9788174466440
DOWNLOAD EBOOKWith special reference to India.
Author: Suja R. Nair
Publisher:
Published: 2004
Total Pages: 276
ISBN-13:
DOWNLOAD EBOOKAuthor: Dean McFarlin
Publisher: Routledge
Published: 2012-08-21
Total Pages: 466
ISBN-13: 1136263446
DOWNLOAD EBOOKIn today’s increasingly diverse, multicultural business world, managers and employees alike need to transcend many borders (literally or figuratively) and grasp a wide variety of cultural nuances on a routine basis. Doing this well requires both a sophisticated understanding of cultural differences as well as a repertoire of skills and management tactics that can be brought to bear to build and maintain a competitive global workforce. International Organizational Behavior focuses on understanding and managing organizational behavior in an international context, providing both the conceptual framework needed for a transcendent understanding of culture along with plenty of practical advice for managing international challenges with organizational behavior.
Author: Isabelle Szmigin
Publisher: Oxford University Press
Published: 2018
Total Pages: 523
ISBN-13: 0198786239
DOWNLOAD EBOOKA new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.
Author: Solomon
Publisher: Pearson Education India
Published: 1973
Total Pages: 562
ISBN-13: 9788177580327
DOWNLOAD EBOOKAuthor: Diane Phillips
Publisher: Oxford University Press, USA
Published: 2020
Total Pages: 592
ISBN-13: 9780190857134
DOWNLOAD EBOOKHistorical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.
Author: Angus Deaton
Publisher: Cambridge University Press
Published: 1980-05-30
Total Pages: 468
ISBN-13: 9780521296762
DOWNLOAD EBOOKFor advanced courses in economic analysis, this book presents the economic theory of consumer behavior, focusing on the applications of the theory to welfare economies and econometric analysis.
Author: V. Seshadri
Publisher: Mittal Publications
Published: 2006-01-01
Total Pages: 248
ISBN-13: 9788183241472
DOWNLOAD EBOOKAuthor: Arch G. Woodside
Publisher: Emerald Group Publishing
Published: 2017-08-09
Total Pages: 197
ISBN-13: 1787430073
DOWNLOAD EBOOKThe chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.
