Esta publicacion congrega teorias que considero pertinentes, actuales y de cierto modo dispersas, para tener una perspectiva basica y general sobre el fenomeno de la comunicacion social; la idea es tomar conciencia de su importancia principalmente para lograr la inteligencia social que promovemos en esta publicacion. Puede ver mas informacion en http: //www.librosenred.com/libros/comunicacionparanocomunicadoresbasesparalacomunicacionproactiva.html. [Este texto fue escrito sin tildes ni otros caracteres especiales para evitar errores con el navegador.]
Tu éxito personal está estrechamente ligado a tu capacidad de comunicación, de crear una buena imagen y de saber hacerte querer. Desde las primeras palabras que dices, hasta el tono y el alcance de tu voz, pasando por tu forma de vestir y de expresarte, todo forma parte de un todo. Si se descuida un aspecto, el conjunto se resiente. Si tu imagen es mala, el éxito esperará a que te decidas a corregir tus errores, a enmendarlos y a comunicarte de forma justa y eficaz con los demás. Nos comunicamos a través de las palabras, del lenguaje paraverbal y del lenguaje no verbal. Por supuesto, estos porcentajes difieren de una persona a otra, pero principalmente existe una cierta proporcionalidad de estos valores. Si el mensaje comunicado verbalmente se percibe a nivel consciente, las otras dos formas de comunicación, no verbal y paraverbal, se perciben a nivel subconsciente. Si te llaman para una entrevista y decides no decir nada sobre ti, tus cualidades, tus sueños y tus objetivos, entonces no aceptarás esa entrevista. Para conseguir el trabajo tienes que ser diferente a los demás candidatos. En el nivel en el que estamos ahora ya no hay lugar para los aficionados y el amateurismo, es el momento de la profesionalidad y por eso toda información que pueda ayudarte a ser un verdadero profesional en tu campo es una ventaja para ti. Vivimos en la era de la comunicación y es hora de invertir en otros activos, en el desarrollo personal. En activos que son portátiles, que podemos llevar con nosotros dondequiera que vayamos y hagamos lo que hagamos. Estos activos son habilidades que nos hacen especiales, son la cantidad de inversión que hemos hecho para cambiar, para aprender cosas nuevas y para transformarnos. El tiempo que pasa nunca volverá. Si entiendes esto, te das cuenta de la importancia de este recurso limitado. Elige invertir tiempo cada día en tu desarrollo personal. Sus socios o competidores ya lo hacen con la máxima seriedad. Piensa que la vida es una batalla constante por los recursos y que las oportunidades que tienes también son limitadas. Comunicas para vender tu imagen. Puede que no seas plenamente consciente de ello, pero ocurre. La imagen que exportas es la que te aporta más prestigio, más confianza y más éxito. Sea proactivo y mejore esa imagen cada día.
Entrepreneurial journalism has emerged as a ‘hot topic’ for 21st century journalism, not just in the industry itself, but also in the academic community. This timely book seeks to make sense of the dramatic transformation of journalism, with a specific focus on what entrepreneurialism means for the world of journalism. The volume brings together leading international scholars to examine critical topics including the ethics underpinning new funding models such as crowdfunding; best practices in entrepreneurial journalism education; the implications of the emergence of a start-up culture; and differing interpretations of what is understood by the term ‘entrepreneurialism’ in the field of journalism. The collection analyses and discusses the future of journalism from the perspective of entrepreneurial culture drawing on relevant case studies from the United Kingdom, Belgium, France, Spain, Greece, Denmark, Canada, and the United States. This book was originally published as a special issue of Journalism Practice.
This Child-Friendly Schools (CFS) Manual was developed during three-and-a-half years of continuous work, involving the United Nations Children's Fund education staff and specialists from partner agencies working on quality education. It benefits from fieldwork in 155 countries and territories, evaluations carried out by the Regional Offices and desk reviews conducted by headquarters in New York. The manual is a part of a total resource package that includes an e-learning package for capacity-building in the use of CFS models and a collection of field case studies to illustrate the state of the art in child-friendly schools in a variety of settings.
Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.
The last 25 years have seen tremendous advances in the study of psychological processes in reading. Our growing body of knowledge on the reading process and reading acquisition has applications to such important problems as the prevention of reading difficulties and the identification of effective instructional practices. This volume summarizes the gains that have been made in key areas of reading research and provides insights on current controversies and debates. The volume is divided into seven parts, with each part begininning with an introductory chapter presenting findings on the topic at hand, followed by one or more classic papers from the author's research program. Issues covered include phonological processes and context effects in reading, the "reading wars" and how they should be resolved, the meaning of the term "dyslexia," and the cognitive effects and benefits of reading. --From publisher's description.
"The Handbook of Reading Research is the research handbook for the field. Each volume has come to define the field for the period of time it covers ... When taken as a set, the four volumes provide a definitive history of reading research"--Back of cover, volume 4.
This collection explores conceptions and practices of democracy of social movement organizations involved in global protest. Focusing on the global justice movement this book shows how they adopt radical new democratic approaches and thus provide a fundamental critique of conventional politics.
The Knowledge Deficit illuminates the real issue in education today -- without an effective curriculum, American students are losing the global education race. In this persuasive book, the esteemed education critic, activist, and best-selling author E.D. Hirsch, Jr., shows that although schools are teaching the mechanics of reading, they fail to convey the knowledge needed for the more complex and essential skill of reading comprehension. Hirsch corrects popular misconceptions about hot issues in education, such as standardized testing, and takes to task educators' claims that they are powerless to overcome class differences. Ultimately, this essential book gives parents and teachers specific tools for enhancing children's abilities to fully understand what they read.
