COMUNICACIÓN GLOBAL
COMUNICACIÓN GLOBAL

Author: Angel Luis Cervera Fantoni

Publisher: ESIC Editorial

Published: 2024-09-02

Total Pages: 442

ISBN-13: 8411920410

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En Comunicación global: Desafíos, estrategias y perspectivas para un mundo conectado participan 17 expertos coordinados por Ángel Luis Cervera y Ruth Fernández que proporcionan una perspectiva integrada y multidisciplinar del Marketing y la Comunicación. Ayuda a diseñar, gestionar y ejecutar planes de publicidad y comunicación, a perfeccionar estrategias de relaciones públicas, tomar decisiones en entornos digitales y mejorar habilidades directivas con un lenguaje claro y accesible. En el ámbito empresarial, la identidad de la marca se refleja en lo que se comunica, cómo se hace y la actitud que se proyecta al hacer publicidad, patrocinar eventos, generar empleo, manejar crisis, lanzar productos o interactuar en redes sociales. Los autores ofrecen en esta obra las herramientas necesarias para alcanzar este objetivo, respaldadas por valiosas experiencias y prácticas profesionales. Comunicación global se convierte en una obra indispensable para directores y responsables de Comunicación, Relaciones Públicas y Marketing tanto en empresas, en instituciones públicas o en las ONG como para profesionales del ámbito periodístico y áreas relacionadas. Asimismo, los docentes encontrarán en ella una referencia imprescindible para sus alumnos mediante una experta combinación de teoría y práctica. Índice: Presentación.- La dirección de la comunicación.- Ética, cultura y valores.- Identidad e imagen corporativa.- Publicidad y comunicación comercial.- La comunicación digital.- Gestión de eventos y RR.PP.- Patrocinio y mecenazgo.- Lobbies.- Comunicación interna.- Gestión de crisis.- Comunicación económico-financiera.- Protocolo empresarial.- Nuevas formas de comunicación.- Los autores.- Soluciones a los test.

Textbook of Patient Safety and Clinical Risk Management
Textbook of Patient Safety and Clinical Risk Management

Author: Liam Donaldson

Publisher: Springer Nature

Published: 2020-12-14

Total Pages: 496

ISBN-13: 3030594033

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Implementing safety practices in healthcare saves lives and improves the quality of care: it is therefore vital to apply good clinical practices, such as the WHO surgical checklist, to adopt the most appropriate measures for the prevention of assistance-related risks, and to identify the potential ones using tools such as reporting & learning systems. The culture of safety in the care environment and of human factors influencing it should be developed from the beginning of medical studies and in the first years of professional practice, in order to have the maximum impact on clinicians' and nurses' behavior. Medical errors tend to vary with the level of proficiency and experience, and this must be taken into account in adverse events prevention. Human factors assume a decisive importance in resilient organizations, and an understanding of risk control and containment is fundamental for all medical and surgical specialties. This open access book offers recommendations and examples of how to improve patient safety by changing practices, introducing organizational and technological innovations, and creating effective, patient-centered, timely, efficient, and equitable care systems, in order to spread the quality and patient safety culture among the new generation of healthcare professionals, and is intended for residents and young professionals in different clinical specialties.

Health Professionals for a New Century
Health Professionals for a New Century

Author:

Publisher: Harvard School of Public Health, Frangois-Xavier Bagnoud Cen

Published: 2011

Total Pages: 95

ISBN-13: 9780674061484

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One hundred years ago a series of seminal documents, starting with the Flexner Report of 1910, sparked an enormous burst of energy to harness the power of science to transform higher education in health. Professional education, however, has not been able to keep pace with the challenges of the 21st century. A new generation of reforms is needed to meet the demands of health systems in an interdependent world. The report of the Commission on the Education of Health Professionals for the 21st Century, a global independent initiative consisting of 20 leaders from diverse disciplinary backgrounds and institutional affiliations, articulates a fresh vision and recommends renewed actions. Building on a rich legacy of educational reforms during the past century, the Commission's findings and recommendations adopt a global and multi-professional perspective using a systems approach to analyze education and health, with a focus on institutional and instructional reforms.

Realizing the Abidjan Principles on the Right to Education
Realizing the Abidjan Principles on the Right to Education

Author: Frank Adamson

Publisher: Edward Elgar Publishing

Published: 2021-05-28

Total Pages: 296

ISBN-13: 1839106034

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This insightful book analyses the process of the first adoption of guiding human rights principles for education, the Abidjan Principles. It explains the development of the Abidjan Principles, including their articulation of the right to education, the state obligation to provide quality public education, and the role of private actors in education.

Analytic Activism
Analytic Activism

Author: David Karpf

Publisher: Oxford University Press

Published: 2016-11-01

Total Pages: 225

ISBN-13: 0190266155

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Among the ways that digital media has transformed political activism, the most remarkable is not that new media allows disorganized masses to speak, but that it enables organized activist groups to listen. Beneath the waves of e-petitions, "likes," and hashtags lies a sea of data - a newly quantified form of supporter sentiment - and advocacy organizations can now utilize new tools to measure this data to make decisions and shape campaigns. In this book, David Karpf discusses the power and potential of this new "analytic activism," exploring the organizational and media logics that determine how digital inputs shape the choices that political campaigners make. He provides the first careful analysis of how organizations like Change.org and Upworthy.com influence the types of political narratives that dominate our Facebook newsfeeds and Twitter timelines, and how MoveOn.org and its "netroots" peers use analytics to listen more effectively to their members and supporters. As well, he identifies the boundaries that define the scope of this new style of organized citizen engagement. But also raising a note of caution, Karpf identifies the dangers and limitations in putting too much faith in these new forms of organized listening.

World Development Report 2019
World Development Report 2019

Author: World Bank

Publisher: World Bank Publications

Published: 2018-10-31

Total Pages: 201

ISBN-13: 1464813566

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Work is constantly reshaped by technological progress. New ways of production are adopted, markets expand, and societies evolve. But some changes provoke more attention than others, in part due to the vast uncertainty involved in making predictions about the future. The 2019 World Development Report will study how the nature of work is changing as a result of advances in technology today. Technological progress disrupts existing systems. A new social contract is needed to smooth the transition and guard against rising inequality. Significant investments in human capital throughout a person’s lifecycle are vital to this effort. If workers are to stay competitive against machines they need to train or retool existing skills. A social protection system that includes a minimum basic level of protection for workers and citizens can complement new forms of employment. Improved private sector policies to encourage startup activity and competition can help countries compete in the digital age. Governments also need to ensure that firms pay their fair share of taxes, in part to fund this new social contract. The 2019 World Development Report presents an analysis of these issues based upon the available evidence.

e-Learning and Social Networking Handbook
e-Learning and Social Networking Handbook

Author: Frank Rennie

Publisher: Routledge

Published: 2013-01-04

Total Pages: 209

ISBN-13: 1136320180

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Digital resources—from games to blogs to social networking—are strong forces in education today, but how can those tools be effectively utilized by educators and course designers in higher education? Filled with practical advice, the e-Learning and Social Networking Handbook, Second Edition provides a comprehensive overview of online learning tools and offers strategies for using these resources in course design, highlighting some of the most relevant and challenging topics in e-learning today, including: • using social networking for educational purposes • designing for a distributed environment • strengths and weaknesses of delivering content in various formats (text, audio, and video) • potential constraints on course design • implementation, evaluation, induction, and training Illustrated by short, descriptive case studies, the e-Learning and Social Networking Handbook, Second Edition also directs the reader to useful resources that will enhance their course design. This helpful guide will be invaluable to all those involved in the design and delivery of online learning in higher education.

PISA 21st-Century Readers Developing Literacy Skills in a Digital World
PISA 21st-Century Readers Developing Literacy Skills in a Digital World

Author: OECD

Publisher: OECD Publishing

Published: 2021-05-04

Total Pages: 216

ISBN-13: 9264670971

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Literacy in the 21st century is about constructing and validating knowledge. Digital technologies have enabled the spread of all kinds of information, displacing traditional formats of usually more carefully curated information such as encyclopaedias and newspapers.