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Author: Norton Paley
Publisher: Thorogood Publishing
Published: 2006
Total Pages: 426
ISBN-13: 1854183656
DOWNLOAD EBOOKHOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Author: Norton Paley
Publisher: Taylor & Francis
Published: 2021-05-13
Total Pages: 446
ISBN-13: 1351409972
DOWNLOAD EBOOKThe ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Author: Linden Brown
Publisher:
Published: 1994
Total Pages: 370
ISBN-13: 9780333613504
DOWNLOAD EBOOKCompetitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.
Author: Prof Graham Hooley
Publisher: Pearson UK
Published: 2020-01-09
Total Pages: 1031
ISBN-13: 129227655X
DOWNLOAD EBOOKMarketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
Author: Phil Harris
Publisher: SAGE
Published: 2004-05-25
Total Pages: 340
ISBN-13: 9780761966050
DOWNLOAD EBOOKThe second edition has been fully revised and includes new chapters on marketing strategy in Europe and business culture. 1. The importance of small to medium sized businesses, regionalism and networks within Europe. 2. The history and origins of the development of the EU, how it operates and is likely to develop. 3. The EU and its business and political relationship with the rest of the world - the EU is the major negotiator with the US in the World Trade Organisation talks and brokers trade across the world. 4. Marketing and how it is being developed across Europe. 5. The continued growth of joint ventures, strategic alliances and acquisitions in European business. 6. The distinct features of European business culture, both locally and across borders. 7. How business is internally evolving within the European Union.
Author: Linden Brown
Publisher: Palgrave
Published: 1994-05-06
Total Pages: 384
ISBN-13: 9780333613511
DOWNLOAD EBOOKCompetitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.
Author: Arthur Francis
Publisher: Taylor & Francis
Published: 2023-02-28
Total Pages: 227
ISBN-13: 100088435X
DOWNLOAD EBOOKFirst published in 1989, The Competitiveness of European Industry helps in developing our understanding of the process of improving and measuring industrial competitiveness. The contributors focus on the competitiveness of European industry. Three main topics are discussed: the concept of competitiveness itself; what can be learned about competitiveness at the level of an individual national economy; and processes and strategies in forms which might contribute to improved competitive performance. The first two papers critically assess concepts and measures of national competitiveness and review the performances of the economies of Britain, France, and the Federal German Republic. Then follow accounts of industrial competitiveness in three smaller economies (Belgium, Switzerland, and Sweden), which develop a series of methods and techniques for the analysis of industrial structures and indicate significant policy implications. The three concluding papers look at the competitiveness of British industry at the firm level, focusing on the strategic changes, the competitive process, and technical innovation. This book will be of interest to policy makers, business school teachers, and researchers in the area of strategy, industrial economics, organization behaviour, and innovation management.
Author: John O'Shaughnessy
Publisher: Routledge
Published: 2014-09-15
Total Pages: 935
ISBN-13: 1317646002
DOWNLOAD EBOOKThis volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
Author: Graham J. Hooley
Publisher: Pearson Education
Published: 2008
Total Pages: 636
ISBN-13: 9780273706977
DOWNLOAD EBOOKThoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
