Cómo gestionar la innovación en las pymes
Cómo gestionar la innovación en las pymes

Author: Nuria López Mielgo

Publisher: Netbiblo

Published: 2007

Total Pages: 248

ISBN-13: 9788497450751

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La importancia de la innovación como factor de supervivencia y competitividad es incuestionable en el mundo empresarial. Sin embargo, la gran mayoría de las empresas españolas presentan un tamaño reducido, sin departamento específico de I+D y compiten en sectores de intensidad tecnológica media o baja, por lo que no incluyen la gestión de la innovación y la tecnología entre sus actividades cotidianas. Este libro combina el rigor conceptual y los análisis empíricos con una exposición ágil, clara y ejemplificada de lo que debería ser la innovación en una Pyme. Con este objetivo, el texto se organiza en tres capítulos en los que se trata, primero, la importancia de la innovación para la empresa y la sociedad; segundo, el proceso de innovación particularizando esta actividad en las pequeñas y medianas empresas y, finalmente, muestra los pasos básicos necesarios para gestionar la innovación, proporcionando un conjunto de herramientas que facilitan la implantación de las distintas etapas de gestión. Las técnicas y modelos de gestión expuestos son aplicables a empresas de distintos tamaños y sectores, con un nivel de formalización y desarrollo que puede variar de unas empresas a otras, pero en cualquier caso resultan imprescindibles para conseguir una mayor flexibilidad y adaptación a los cambios, gestionándolos de forma organizada y sistemática. De esta forma, los autores fundamentan la importancia de la innovación y la implantación de su gestión contribuyendo a crear las condiciones favorables para mejorar la competitividad de nuestro tejido empresarial.

Handbook of Research on Increasing the Competitiveness of SMEs
Handbook of Research on Increasing the Competitiveness of SMEs

Author: Perez-Uribe, Rafael

Publisher: IGI Global

Published: 2019-12-06

Total Pages: 712

ISBN-13: 1522594264

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Countries have been competing against each other in order to attract financial investment and human capital for decades. However, emerging economies have a long way to go before they achieve the same levels of competitiveness as a developed economy. Lack of firm institutions, inadequate infrastructure, and a lack of trust in the legal system are urgent and unavoidable factors that emerging economies must address. The Handbook of Research on Increasing the Competitiveness of SMEs provides innovative insights on integrating, adapting, and building models and strategies compatible with the development of competitiveness in small and medium enterprises in emerging countries. The content within this publication examines quality management, organizational leadership, and digital security. It is designed for policymakers, entrepreneurs, managers, executives, business professionals, academicians, researchers, and students.

Professional Advancements and Management Trends in the IT Sector
Professional Advancements and Management Trends in the IT Sector

Author: Colomo-Palacios, Ricardo

Publisher: IGI Global

Published: 2012-04-30

Total Pages: 383

ISBN-13: 1466609257

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While a typical project manager’s responsibility and accountability are both limited to a project with a clear start and end date, IT managers are responsible for an ongoing, ever-changing process for which they must adapt and evolve to stay updated, dependable, and secure in their field. Professional Advancements and Management Trends in the IT Sector offers the latest managerial trends within the field of information technology management. By collecting research from experts from around the world, in a variety of sectors and levels of technical expertise, this volume offers a broad variety of case studies, best practices, methodologies, and research within the field of information technology management. It will serve as a vital resource for practitioners and academics alike.

En clave de marcas
En clave de marcas

Author: Gonzalo Brujó

Publisher: Editorial Almuzara

Published: 2010

Total Pages: 495

ISBN-13: 8483563800

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Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.

Sustainable Fashion and Textiles in Latin America
Sustainable Fashion and Textiles in Latin America

Author: Miguel Ángel Gardetti

Publisher: Springer Nature

Published: 2021-07-29

Total Pages: 366

ISBN-13: 981161850X

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This book highlights the sustainable aspects of fashion and textiles in Latin America and discusses how the manufacturing and consumption of textile products and fashion are significant sources of environmental damage. It addresses important issues of water and energy consumption in the textile and fashion industry and using case studies presents how social responsibilities in consumer behavior can help in minimizing these environmental issues for a better future.

Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy
Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy

Author: Jaime Gil-Lafuente

Publisher: Springer

Published: 2018-10-13

Total Pages: 376

ISBN-13: 3030006778

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This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.