Communication Policy and Planning Principles
Author: Kanwar B. Mathur
Publisher: Allied Publishers
Published: 1993
Total Pages: 116
ISBN-13: 9788170231837
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Communication Planning
Author: Sherry Devereaux Ferguson
Publisher: SAGE Publications
Published: 1999-08-03
Total Pages: 276
ISBN-13: 1506314082
DOWNLOAD EBOOKThe nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.
Strategic Communication: Principles and Practice
Author: James Mahoney
Publisher: OUP Australia & New Zealand
Published: 2012-11-22
Total Pages: 0
ISBN-13: 9780195576894
DOWNLOAD EBOOKStrategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. It approaches strategic communication from how an organisation communicates across organisational endeavours. The emphasis is on the strategic application of communication and how an organisation functions to advance its mission.
Principles of Strategic Communication
Author: Derina Holtzhausen
Publisher: Routledge
Published: 2021-07-08
Total Pages: 362
ISBN-13: 1000398404
DOWNLOAD EBOOKDesigned to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.
Inbound PR
Author: Iliyana Stareva
Publisher: John Wiley & Sons
Published: 2018-04-16
Total Pages: 188
ISBN-13: 1119462274
DOWNLOAD EBOOKThe digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.
Disaster Communications in a Changing Media World
Author: George Haddow
Publisher: Butterworth-Heinemann
Published: 2013-12-14
Total Pages: 282
ISBN-13: 0124079253
DOWNLOAD EBOOKCommunications are key to the success of disaster mitigation, preparedness, response, and recovery. Accurate information disseminated to the general public, to elected officials and community leaders, as well as to the media, reduces risk, saves lives and property, and speeds recovery. Disaster Communications in a Changing Media World, Second Edition, provides valuable information for navigating these priorities in the age of evolving media. The emergence of new media like the Internet, email, blogs, text messaging, cell phone photos, and the increasing influence of first informers are redefining the roles of government and media. The tools and rules of communications are evolving, and disaster communications must also evolve to accommodate these changes and exploit the opportunities they provide. Disaster Communications in a Changing Media World, Second Edition, illuminates the path to effective disaster communication, including the need for transparency, increased accessibility, trustworthiness and reliability, and partnerships with the media. - Includes case studies from recent disasters including Hurricane Sandy, the 2011 tsunami in Japan, and the Boston Marathon bombings - Demonstrates how to use blogs, text messages, and cell phone cameras, as well as government channels and traditional media, to communicate during a crisis - Examines current social media programs conducted by FEMA, the American Red Cross, state and local emergency managers, and the private sector - Updated information in each chapter, especially on how social media has emerged as a force in disaster communications
Fundamentals of Communication Policy for India
Author: Kanwar Bahadur Mathur
Publisher: Allied Publishers
Published: 2005
Total Pages: 200
ISBN-13: 9788177648775
DOWNLOAD EBOOKHandbook of Communication Models, Perspectives, Strategies
Author: Uma Narula
Publisher: Atlantic Publishers & Dist
Published: 2014-12
Total Pages: 460
ISBN-13: 9788126905133
DOWNLOAD EBOOKNew Ideas, New Models Of Communications And Newer Perspectives Through Which Communication Has Been Studied, Applied, Or Practiced, Have Evolved And Changed Overtime. But They All Exist In Juxtaposition So As To Present An Integrated Scenario Of Communications Per Se In 2000 Decades. In The Book, Seven Salient Perspectives Are Presented All Intertwined As A Communication Perspective.A Few Communication Scenarios Are Highlighted To Address The Contextual Significance Of The Seven Perspectives. We Foresee That The Seven Perspectives From Which We Have Analyzed Communications Per Se May Undergo Several Changes. The Changes May Occur When Particular Perspective S Scope Is Widened. The Change May Occur Due To Changes In Modalities Of Communications, Both People-Oriented And Technology-Oriented. New Communication Technologies May Come Up. Along With This, Newer Needs And Demands May Turn Up; Social Attitudes And Values May Also Change.In 2000 Decades, The Communication Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To An Integrated Communication Scenario For People, Society And Governance.The Book Is Unique In Presenting Such Perspectives To All Those Who Deal In Diverse Areas Of Communications And Focus On The Critical Issues Of Development, Culture, Globalization And Information Technology Etc., In Different World Societies.Presentation Of Communication From Seven Diverse Perspectives, Its Associated Models And The Communication Strategies In The Book Are The Product Of Authors Four Decades Of Association With Communication, Discipline In Theory And Practice And Publishing Widely The Same In The Areas Of Development, Culture And Information Technology.The Author S Communication Researches In Diverse Communication Areas, From Diverse Perspectives And In Different Geo Areas Have Provided Depth In Presenting The Evolutionary View Of Communication In Cohesive And Understandable Pattern.
Learning from Communicators in Social Change
Author: Jan Servaes
Publisher: Springer Nature
Published: 2020-12-01
Total Pages: 286
ISBN-13: 9811582815
DOWNLOAD EBOOKThis book presents the perspectives of some of the main players, both academics and professionals, in communication for sustainable development and social change so as to provide valuable lessons for future generations of change agents. It places emphasis on both the theoretical foundation and practical applications and ethical concerns in communication for development and social change. Most of the available historical accounts in development communications make a distinction between the modernization paradigm, the dependency paradigm and the multiplicity or participatory paradigm. These historical accounts have been dominated by framing developments within these paradigms, as the logical offspring of the Western drive to develop the world after colonization and the Second World War. The subsequent collapse of the Soviet Union in the late eighties, together with the rise of the U.S. as the only remaining ‘superpower,’ the emergence of the European Union and China, the gradual coming to the fore of regional powers, such as the BRICS countries, and the recent meltdown of the world financial system has rendered disastrous consequences for people everywhere. This book responds to these changes and challenges in presenting a rethinking of the “power” of development, and consequently the place and role of communication in it. It is aimed at both emerging research students, policymakers and social research practitioners who are interested in the history of communication for development and social change and the role and place of mayor players in it. This is most applicable to the political and educational sector, as well as scholars of history, social work, and human rights. The book will provide valuable insights for beginners in these fields who are not yet familiar with the increasingly important and emerging field of global social change.
Foreign Policy Analysis
Author: Fouad Sabry
Publisher: One Billion Knowledgeable
Published: 2024-06-19
Total Pages: 284
ISBN-13:
DOWNLOAD EBOOKDiscover the Dynamics of Global Decision-Making with "Foreign Policy Analysis" Unlock the World of Foreign Policy Dive into the intricate world of Foreign Policy Analysis (FPA) with this comprehensive guide that bridges theory and practice. Perfect for professionals and students alike, this book provides deep insights into the processes and outcomes of foreign policy decisions, enhancing your understanding of international relations. Why This Book is Essential for You Gain unparalleled insights and validated knowledge on critical topics: - Chapter 1: Introduction to Foreign Policy Analysis - Chapter 2: Exploring Rational Choice Theory - Chapter 3: Insights into Public Choice - Chapter 4: Comprehensive Policy Evaluation - Chapter 5: The Basics of International Relations - Chapter 6: Public Policy Fundamentals - Chapter 7: Advanced International Relations Theory - Chapter 8: Deep Dive into Foreign Policy - Chapter 9: Understanding Policy Dynamics - Chapter 10: Development Communication Strategies Answering Key Questions This book addresses the most pressing questions about foreign policy analysis, providing clarity and depth to enhance your expertise. Who Should Read This Book This book is tailored for: - Professionals seeking to deepen their understanding of foreign policy. - Undergraduate and Graduate Students specializing in political science, international relations, or related fields. - Enthusiasts and Hobbyists eager to go beyond basic knowledge and explore the complexities of global decision-making. Elevate Your Knowledge and Career Whether you're looking to validate your insights, advance your academic pursuits, or simply satisfy your curiosity, "Foreign Policy Analysis" is your definitive resource for mastering the art and science of foreign policy. Get your copy today and transform the way you understand international relations!
