Communication Behaviors and Attitudes of Environmental Publics
Author: Clarice N. Olien
Publisher:
Published: 1983
Total Pages: 462
ISBN-13:
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Surveying Climate-Relevant Behavior
Author: Markus Hadler
Publisher: Springer Nature
Published: 2021-11-12
Total Pages: 165
ISBN-13: 3030857964
DOWNLOAD EBOOKThis open access book discusses the contribution of sociology and survey research to climate research. The authors address the questions of which behaviors are of climate relevance, who is engaging in these behaviors, in which contexts do these behaviors occur, and which individual perceptions and values are related to them. Utilizing survey research, the book focuses on the measurement of climate-relevant behaviors with population surveys and develops an instrument that allows a valid estimate of an individual’s GHG emissions with a few core items. While the development of these instruments was based on surveys and qualitative interviews conducted in Austria, the instruments were subsequently tested in a set of 31 European countries, revealing the international relevance of such research. The book also concludes with a brief consideration of the effects of the COVID-19 crisis on environmental attitudes, situating the project globally.
A Strategic Nature
Author: Melissa Aronczyk
Publisher: Oxford University Press
Published: 2021-11-15
Total Pages: 321
ISBN-13: 0190055375
DOWNLOAD EBOOKA look at how public relations has dominated public understanding of the natural environment for over one hundred years. In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future.
Excellence in Public Relations and Communication Management
Author: James E. Grunig
Publisher: Routledge
Published: 2013-10-18
Total Pages: 681
ISBN-13: 1136691758
DOWNLOAD EBOOKThis book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
Handbook of Administrative Communication
Author: James Garnett
Publisher: Taylor & Francis
Published: 2024-11-01
Total Pages: 966
ISBN-13: 1040279163
DOWNLOAD EBOOKThis volume takes a communications-oriented approach to a wide range of topics encompassing organization, management, political theory and practice, business-government relations, innovation processes, and IT. Offering a balanced, international presentation, it contains authoritative contributions from world-renowned experts representing various disciplines, including administrative law, organizational and political theory, phenomenology, public and business management, educational technology, psychology, and other fields. The book addresses typically neglected subjects such as communicating through humor, drama, film, poetry, fiction, and other creative forms.
The SAGE Handbook of Public Relations
Author: Robert L. Heath
Publisher: SAGE Publications
Published: 2010-07-29
Total Pages: 1218
ISBN-13: 1506319130
DOWNLOAD EBOOKAn unparalleled guide to the theory and practice of public relations Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. Key Features Presents major theories in the words of the leading advocates for each theory Covers the full range of theory, research, and practice in the discipline Positions public relations as a positive force to help make society more fully functional Challenges academics and practitioners to identify best practices that can inform the work of those in the profession
Communication Yearbook 24
Author: William Gudykunst
Publisher: Routledge
Published: 2012-03-22
Total Pages: 682
ISBN-13: 1135152926
DOWNLOAD EBOOKCommunication Yearbook 24, originally published in 2001 comprises essays that address the current status of theory and research in each division and interest group of the International Communication Association (ICA). It focusses on the following questions: What are the parameters of the division/interest group, and what is the relationship of the division within other groups? What are the major theories used, and what research is there to support these theories?What are the major lines of research, and what are the main issues with which scholars must cope in the twenty-first century?
Environmental Communication and the Public Sphere
Author: Robert Cox
Publisher: SAGE Publications
Published: 2015-04-17
Total Pages: 541
ISBN-13: 1483379299
DOWNLOAD EBOOKThe Fourth Edition of Environmental Communication and the Public Sphere remains the only comprehensive introduction to the growing field of environmental communication, ranging from an historical overview of key terms to important legal and technological developments. This innovative book focuses on how human communication influences the way we perceive and act in the environment. It also examines how we interpret environmental “problems” and decide what actions to take with regard to the natural world. Three-time president of the Sierra Club, the largest environmental group in the United States, lead author Robert Cox leverages his vast experience to offer insights into the news media, Congress, environmental conflict, advocacy campaigns, and other real-world applications of environmental communication. New coauthor Phaedra Pezzullo brings two decades of applied experience working with grassroots environmental justice and health organizations, citizen advisory boards, and student-led campaigns, as well as her internationally recognized research on toxic pollution, social injustices, public advocacy, and more. The authors introduce the reader to the major areas, terms, and debates of this evolving field. The Fourth Edition incorporates major revisions that include four new chapters on visual and popular culture, digital media and activism, the sustainability of college and corporation campuses, and the legal “standing” of citizens and nature. Updates throughout the text draw on timely topics including visual communication used in climate science campaigns, fracking and challenges to the right to know, plastic bag bans, consumer apps, digital activism for environmental justice, green marketing, and arguments on giving legal rights to nonhuman entities from dolphins to rivers.
Social, Political, and Economic Contexts in Public Relations
Author: Hugh M. Culbertson
Publisher: Routledge
Published: 2012-10-12
Total Pages: 338
ISBN-13: 1136474978
DOWNLOAD EBOOKTwo commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three "streams" within PR education have run independently of each other. The authors produced this volume because they believe that there is a growing demand for an integrative "applied theory" approach to the study of public relations cases. The need for PR professionals to study the social, political, and economic contexts of public relations carefully had been apparent for some time as issues management and environment scanning emerged as focal points of modern public relations. Yet there was no systematic framework for such study. This volume, however, with its strong foundation in theory, provides just that framework and is highly suitable for graduate-level courses in public relations.
Fundamentals of Public Communication Campaigns
Author: Jonathan Matusitz
Publisher: John Wiley & Sons
Published: 2022-09-13
Total Pages: 580
ISBN-13: 1119878071
DOWNLOAD EBOOKThe most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.
