Communication Management
Communication Management

Author: František Pollák

Publisher: BoD – Books on Demand

Published: 2022-01-07

Total Pages: 165

ISBN-13: 1839695110

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Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.

Handbook of Management Communication
Handbook of Management Communication

Author: François Cooren

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2021-08-23

Total Pages: 542

ISBN-13: 1501507958

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Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.

HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
HBR's 10 Must Reads on Communication (with featured article

Author: Harvard Business Review

Publisher: Harvard Business Press

Published: 2013-03-12

Total Pages: 201

ISBN-13: 1422191516

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The best leaders know how to communicate clearly and persuasively. How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation. Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: Pitch your brilliant idea—successfully Connect with your audience Establish credibility Inspire others to carry out your vision Adapt to stakeholders’ decision-making style Frame goals around common interests Build consensus and win support

Management and Economics of Communication
Management and Economics of Communication

Author: M. Bjørn Rimscha

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2020-06-08

Total Pages: 524

ISBN-13: 3110589540

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This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.

Excellence in Internal Communication Management
Excellence in Internal Communication Management

Author: Rita Linjuan Men

Publisher: Business Expert Press

Published: 2017-01-03

Total Pages: 290

ISBN-13: 1631576763

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This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.

Managerial Communication
Managerial Communication

Author: Reginald L. Bell

Publisher: Business Expert Press

Published: 2014-09-05

Total Pages: 266

ISBN-13: 1606499734

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The first book of its kind to offer a unique functions approach to managerial communication, Managerial Communication explores what the communication managers actually do in business across the planning, organizing, leading, and controlling functions. Focusing on theory and application that will help managers and future managers understand the practices of management communication, this book combines ideas from industry experts, popular culture, news events, and academic articles and books written by leading scholars. All of the levels of communication (intrapersonal, interpersonal, group, organizational, and intercultural) play a role in managerial communication and are discussed thoroughly. The top, middle, and frontline communications in which managers engage are also addressed. Expounding on theories of communication, the authors relate them to the theories of management—such as crisis management, impression management, equity theory, and effective presentation skills. These are the skills that are invaluable to management.

Control Through Communication
Control Through Communication

Author: JoAnne Yates

Publisher: JHU Press

Published: 1993-03

Total Pages: 374

ISBN-13: 9780801846137

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A superb historical analysis of the philosophical and technological forces that led to the development of communication genres and processes in the modern American corporation.

The Management Game of Communication
The Management Game of Communication

Author: Peggy Simcic Brønn

Publisher: Emerald Group Publishing

Published: 2016-09-05

Total Pages: 316

ISBN-13: 1786357151

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The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike.

Managerial Communication
Managerial Communication

Author: Geraldine E. Hynes

Publisher: SAGE Publications

Published: 2018-01-20

Total Pages: 489

ISBN-13: 1506365132

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A Practical, Strategic Approach to Managerial Communication Managerial Communication: Strategies and Applications focuses on communication skills and strategies that managers need to be successful in today’s workplace. Known for its holistic overview of communication, solid research base, and focus on managerial competencies, this text continues to be the market leader in the field. In the Seventh Edition, author Geraldine E. Hynes and new co-author Jennifer R. Veltsos preserve the book’s strategic perspective and include new updates to reflect the modern workplace. The new edition adds a chapter on visual communication that explains how to design documents, memorable presentations, and impactful graphics. New coverage of virtual teams, virtual presentations, and online communication help students avoid common pitfalls when using technology. "This is probably the best book on Managerial Communication in the market." –Astrid Sheil, California State University San Bernardino

Managerial Communication for Organizational Development
Managerial Communication for Organizational Development

Author: Reginald L. Bell

Publisher: Business Expert Press

Published: 2019-03-04

Total Pages: 187

ISBN-13: 194784332X

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Managerial Communication for Organizational Development provides clarity for top, middle, and frontline managers on paramount communication issues It helps them anticipate and respond to communication challenges managers face daily. Challenges occur rapidly and with no warning. A business can be destroyed by media manipulations of public perceptions. Knowing what to do, what to say, and what not to say is paramount in dealing with complex cultural issues faced by today’s managers. Developing effective communication strategies, internally and externally, will keep organizations viable. This book is a field manual for managers at any organizational level.