Holy Hype
Holy Hype

Author: Susan H. Sarapin

Publisher: Rowman & Littlefield

Published: 2022-01-13

Total Pages: 259

ISBN-13: 1793629358

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Holy Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacred—religious symbols, themes, and rhetoric—within the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L. Morris trace the historical overlap of consumer and religious ideologies in society, offering detailed examples of its use throughout history through analyses of over a hundred collected advertisements, from monks selling copiers, to billboard messages from God, to angels and the worship of vodka. Throughout the book, the authors continually evaluate if and when the technique of ‘holy hype’ is effective through its use of recognizable sacred symbols that capture audiences’ attentions and inspire both positive and negative emotions. Scholars of communication, media studies, religion, advertising, and cultural studies will find this book particularly useful.

You Found Me
You Found Me

Author: Rick Richardson

Publisher: InterVarsity Press

Published: 2019-06-18

Total Pages: 294

ISBN-13: 0830864547

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New research from the Billy Graham Center Institute shows that unchurched Americans are still remarkably open to faith conversations and the church. Researcher and practitioner Rick Richardson sheds light on the study's findings and shares best practices for how churches are effectively approaching unchurched "nones" and moving them to faith.

Environmental Advertising in China and the USA
Environmental Advertising in China and the USA

Author: Xinghua Li

Publisher: Routledge

Published: 2016-05-05

Total Pages: 211

ISBN-13: 1317753348

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Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.

A United Kingdom?
A United Kingdom?

Author: John Mohan

Publisher: Routledge

Published: 2014-04-23

Total Pages: 427

ISBN-13: 1317859030

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The human geography of the UK is currently being reshaped by a number of forces - such as globalisation, transition in the organisations of production, the changing character of state intervention, and changing relationships with Europe. A consideration of the impacts of these forces on economic, social and political landscapes is, therefore, an urgent task. At the same time, enduring institutional features of the British economy and polity are also having important influences on socio-economic processes. The result is a complex mosaic of uneven development, which belies the notion of simplistic regional contrasts. Rather than simply mapping spatial inequality, 'A United Kingdom?' charts the processes underpinning uneven development at a range of scales and for a number of key topics. The book draws upon and synthesises the latest contemporary research findings and places emphasis on the interrelated nature of economic, social and political geographies. It treats the human geographies of the UK in a coherent and integrated way, and asks whether contemporary processes of change are tending towards the reduction of socio-spatial divisions or their reproduction in new forms.

Incommunicable
Incommunicable

Author: Charles L. Briggs

Publisher: Duke University Press

Published: 2024-02-23

Total Pages: 196

ISBN-13: 1478059249

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In Incommunicable, Charles L. Briggs examines the long-standing presumptions that medical discourse translates easily across geographic, racial, and class boundaries. Bringing linguistic and medical anthropology into conversation with Black and decolonial theory, he theorizes the failure in health communication as incommunicability, which negatively affects all patients, doctors, and healthcare providers. Briggs draws on W. E. B. Du Bois and the work of three philosopher-physicians—John Locke, Frantz Fanon, and Georges Canguilhem—to show how cultural models of communication and health have historically racialized people of color as being incapable of communicating rationally and understanding biomedical concepts. He outlines incommunicability through a study of COVID-19 discourse, in which health professionals defined the disease based on scientific medical knowledge in ways that reduced varieties of nonprofessional knowledge about COVID-19 to “misinformation” and “conspiracy theories.” This dismissal of nonprofessional knowledge led to a failure of communication that eroded trust in medical expertise. Building on efforts by social movements and coalitions of health professionals and patients to craft more just and equitable futures, Briggs helps imagine health systems and healthcare discourses beyond the oppressive weight of communicability and the stigma of incommunicability.

Logical Empiricism
Logical Empiricism

Author: Paolo Parrini

Publisher: University of Pittsburgh Pre

Published: 2010-06-15

Total Pages: 409

ISBN-13: 0822970724

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Logical empiricism, a program for the study of science that attempted to provide logical analyses of the nature of scientific concepts, the relation between evidence and theory, and the nature of scientific explanation, formed among the famed Vienna and Berlin Circles of the 1920s and '30s and dominated the philosophy of science throughout much of the twentieth century. In recent decades, a "post-positivist" philosophy, deriding empiricism and its claims in light of more recent historical and sociological discoveries, has been the ascendant mode of philosophy and other disciplines in the arts and sciences.This book features original research that challenges such broad oppositions. In eleven essays, leading scholars from many nations construct a more nuanced understanding of logical empiricism, its history, and development, offering promising implications for current philosophy of science debates.Tapping rich resources of unpublished material from archives in Haarlem, Konstanz, Pittsburgh, and Vienna, contributors conduct a deep investigation into the origins and development of the Vienna and Berlin Circles. They expose the roots of the philosophy in such varied sources as Cassirer, Poincaire, Husserl, Heidegger, and Wittgenstein. Important connections between the empiricists and other movements—neo-empiricism, British empiricism—are vigorously explored.Building on these historical studies, a critical reevaluation emerges that shrinks the distance between old and new philosophers of science, between "analytic" and "Continental" philosophy. A number of compelling recent debates, including those involving Kuhn, Feyerabend, Hesse, Glymour, and Hanson, are reopened to show the ways in which logical empiricist theory can still be validly applied.Logical Empiricism is the result of a remarkable conference, convened in the spirit of reflection and international cooperation, that took place in Florence, Italy, in 1999.

Schwarzenegger
Schwarzenegger

Author: Gábor Gergely

Publisher: Springer Nature

Published: 2022-10-05

Total Pages: 194

ISBN-13: 303106951X

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This book analyses the uses of Arnold Schwarzenegger as a foreign star in Hollywood through a film philosophical, de-westernizing and sonic critical framework. It offers very close readings of the film texts, of the roles Schwarzenegger performs, and the rhetorical strategies he adopts outside his film performances to show that in spite of attempts to occupy the position of an emblematic member of the U.S. national body Schwarzenegger remains irrevocably outside as an accented migrant body continuously accumulating markers of belonging that by their very necessity attest to their insufficiency. The book’s central project is to trace back, from the uses to which a migrant star such as Schwarzenegger is put on the screen, the construction of a sense or idea of a U.S. national community through the cinema. Given that the appeal to the American myth of an immigrant nation that promises to erase difference is fundamental to the Schwarzenegger star persona, the central aim of this book is to explore the uses of his stardom as an embodiment of the promise of America and its contradictions and exclusions.