Commercial Communications
Commercial Communications

Author: Nordic Council Of Ministers Staff

Publisher: Nordic Council of Ministers

Published: 1997

Total Pages: 64

ISBN-13: 9789291209934

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On cover: Consumer. About the European Community [EC]'s Green paper on commercial communications.

Commercial Communications Satellites
Commercial Communications Satellites

Author: United States. Congress. House. Committee on Science and Astronautics

Publisher:

Published: 1962

Total Pages: 204

ISBN-13:

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Committee Serial No. 16. Considers civilian and military applications of various communications satellite systems, including proposed Syncom synchronous orbit satellite, and operational Telstar satellite,

Commercial Communication in the Digital Age
Commercial Communication in the Digital Age

Author: Gabriele Siegert

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2017-04-10

Total Pages: 278

ISBN-13: 3110416794

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In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate – to “co-create” –, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues.

Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities
Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities

Author: Finch, David J.

Publisher: IGI Global

Published: 2019-10-25

Total Pages: 185

ISBN-13: 1799815404

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The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry.

Consuming Environments
Consuming Environments

Author: Mike Budd

Publisher: Rutgers University Press

Published: 1999

Total Pages: 252

ISBN-13: 9780813525921

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This is an exploration of how much TV people watch, why they watch too much, and what they see. The authors argue that while people may have good reasons for watching television, they seem to be unaware that such habits might be harmful to their environmental health. The book examines how advertising and media companies have shaped the commercial content of most television, tracing industry motives and operations and their increasing concentration in fewer hands.