In this work Professor McMahon takes a new approach to interpreting the most canonized century in French literature. By viewing literature as essentially a cultural practice, she offers an unconventional reading of canonical masterpieces of the era (Corneille's Medee, Moliere's La Bourgeois gentilhomme, Racine's Phedre, and La Fontaine's Fables) to the extent that these works are compared to "non-literary" texts which focus on the human body. "Classics Incorporated" draws on extensive archival research into such unfamiliar historical sources as cookbooks, shopping guides, treatises on medicine and monstrosity, and dance manuals. Because of this insistence on treating literature as part of a given culture and historicising texts in a novel manner, "Classics Incorporated" stands apart as a critical study that can appeal to a diverse audience: those who are interested in cultural criticism, popular culture, cultural history, and critical theory alike.
A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.
The Making and Remaking of China’s “Red Classics” is the first full-length work to bring together research on the “red classics” across the entire Maoist period through to the reform era. It covers a representative range of genres including novels, short stories, films, TV series, picture books, animation, and traditional-style paintings. Collectively, the chapters offer a panoramic view of the production and reception of the original “red classics” and the adaptations and remakes of such works after the Cultural Revolution. The contributors present fascinating stories of how a work came to be regarded as, or failed to become, a “red classic.” There has never been a single answer to the question of what counts as a “red classic”; artists had to negotiate the changing political circumstances and adopt the correct artistic technique to bring out the authentic image of the people, while appealing to the taste of the mass audience at the same time. A critical examination of these works reveals their sociopolitical and ideological import, aesthetic significance, and function as a mass cultural phenomenon at particular historical moments. This volume marks a step forward in the growing field of the study of Maoist cultural products. “The Making and Remaking of China’s ‘Red Classics’ analyzes the creation of literature in the Maoist era as well as the way in which the revolutionary canon was rediscovered and imagined during the reform period. This book is a timely and fascinating set of studies, critically illuminating a foundational time during PRC history and its aftermath.” —Wendy Larson, professor emerita, University of Oregon “Creative works produced in the Mao era (1942–1976) are often dismissed as mere propaganda. Despite the fact that they are artistic reflections of that remarkable period, scholars have generally ignored these ‘red classics.’ This book throws much needed light on them. It is a must-read for anyone wanting to understand the cultural scene in China.” —Kam Louie, honorary professor, University of Hong Kong and UNSW, Australia
Few authors of the Victorian period were as immersed in classical learning as Oscar Wilde. Although famous now and during his lifetime as a wit, aesthete, and master epigrammist, Wilde distinguished himself early on as a talented classical scholar, studying at Trinity College Dublin and Oxford and winning academic prizes and distinctions at both institutions. His undergraduate notebooks as well as his essays and articles on ancient topics reveal a mind engrossed in problems in classical scholarship and fascinated by the relationship between ancient and modern thought. His first publications were English translations of classical texts and even after he had 'left Parnassus for Piccadilly' antiquity continued to provide him with a critical vocabulary in which he could express himself and his aestheticism, and a compelling set of narratives to fire his artist's imagination. His debt to Greece and Rome is evident throughout his writings, from the sparkling wit of society plays like The Importance of Being Earnest to the extraordinary meditation on suffering that is De Profundis, written during his incarceration in Reading Gaol. Oscar Wilde and Classical Antiquity brings together scholars from across the disciplines of classics, English literature, theatre and performance studies, and the history of ideas to explore the varied and profound impact that Graeco-Roman antiquity had on Wilde's life and work. This wide-ranging collection covers all the major genres of his literary output; it includes new perspectives on his most celebrated and canonical texts and close analyses of unpublished material, revealing as never before the enduring breadth and depth of his love affair with the classics.
Michèle Longino examines the ways in which Mediterranean exoticism inflects the themes represented in French classical drama. Longino explores plays by Corneille, Molière and Racine; Le Cid, Médée, and Le bourgeois gentilhomme among others. She offers a consideration of the role the staging of the near Orient played in shaping a sense of French colonial identity. Drawing on histories, travel journals, memoirs and correspondence, and bringing together literary and historical concerns, Longino considers these dramatisations in the context of French-Ottoman relations at the time of their production.
Building on and updating some of the issues addressed in Starting to Teach Latin, Steven Hunt provides a guide for novice and more experienced teachers of Latin in schools and colleges, who work with adapted and original Latin prose texts from beginners' to advanced levels. It draws extensively on up-to-date theories of second language development and on multiple examples of the practices of real teachers and students. Hunt starts with a detailed look at deductive, inductive and active teaching methods, which support teachers in making the best choices for their students' needs and for their own personal preferences, but goes on to organise the book around the principles of listening, reading, speaking and writing Latin. It is designed to be informative, experimental and occasionally provocative. The book closes with two chapters of particular contemporary interest: 'Access, Diversity and Inclusion' investigates how the subject community is meeting the challenge of teaching Latin more equitably in today's schools; and 'The Future' offers some thoughts on lessons that have been learnt from the experiences of online teaching practices during the Covid-19 lockdowns. Practical examples, extensive references and a companion website at www.stevenhuntclassics.com are included. Teachers of Latin will find this book an invaluable tool inside and outside of the classroom.
