CIM 3 Marketing Information and Reseach 2012
Author: BPP Learning Media
Publisher: BPP Learning Media
Published: 2012-06
Total Pages: 241
ISBN-13: 1445376164
DOWNLOAD EBOOKA core text book for the CIM Qualification.
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Marketing
Author: Philip Kotler
Publisher: Pearson Higher Education AU
Published: 2015-05-20
Total Pages: 743
ISBN-13: 1486001777
DOWNLOAD EBOOKThe ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
EBOOK: Basic Marketing
Author: William Perreault
Publisher: McGraw Hill
Published: 2013-04-16
Total Pages: 783
ISBN-13: 0077173554
DOWNLOAD EBOOKBuilt on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Marketing Principles with Student Resource Access 12 Months
Author: William M. Pride
Publisher: Cengage AU
Published: 2017-09
Total Pages: 632
ISBN-13: 017038618X
DOWNLOAD EBOOKThis is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.
Social Commerce
Author: Efraim Turban
Publisher: Springer
Published: 2015-11-17
Total Pages: 331
ISBN-13: 3319170287
DOWNLOAD EBOOKThis is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
EBOOK: Foundations of Marketing, 6e
Author: John Fahy
Publisher: McGraw Hill
Published: 2019-03-01
Total Pages: 454
ISBN-13: 1526847353
DOWNLOAD EBOOKValued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
Cyber Security
Author: Maurizio Martellini
Publisher: Springer Science & Business Media
Published: 2013-10-04
Total Pages: 82
ISBN-13: 3319022792
DOWNLOAD EBOOKThe experts of the International Working Group-Landau Network Centro Volta (IWG-LNCV) discuss aspects of cyber security and present possible methods of deterrence, defense and resilience against cyber attacks. This SpringerBrief covers state-of-the-art documentation on the deterrence power of cyber attacks and argues that nations are entering a new cyber arms race. The brief also provides a technical analysis of possible cyber attacks towards critical infrastructures in the chemical industry and chemical safety industry. The authors also propose modern analyses and a holistic approach to resilience and security of Industrial Control Systems. The combination of contextual overview and future directions in the field makes this brief a useful resource for researchers and professionals studying systems security, data security and data structures. Advanced-level students interested in data security will also find this brief a helpful guide to recent research.
Information and Communication Technologies in Tourism 2014
Author: Zheng Xiang
Publisher: Springer Science & Business Media
Published: 2014-01-08
Total Pages: 874
ISBN-13: 3319039733
DOWNLOAD EBOOKThe papers presented in this volume advance the state-of-the-art research on social media and Web 2.0, electronic tourism marketing, website development and evaluation, search engine marketing and optimization, IT adoption and diffusion, virtual travel communities, mobile technologies, management information systems in tourism, eLearning, recommender systems for tourism businesses and destinations and electronic distribution for hospitality and travel products. This book covers the most significant topics contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-Tourism.
Marketing Research: Asia-Pacific Edition
Author: Steve D'Alessandro
Publisher: Cengage AU
Published: 2017-01-01
Total Pages: 632
ISBN-13: 017036982X
DOWNLOAD EBOOKMarketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.
Marketing Research for Managers
Author: Sunny Crouch
Publisher: Routledge
Published: 2012-06-25
Total Pages: 392
ISBN-13: 1136379673
DOWNLOAD EBOOKThe purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples
