Character Merchandising
Character Merchandising

Author: Adams, John Norman Adams

Publisher: Butterworths

Published: 1996-09-30

Total Pages: 445

ISBN-13: 9780406081384

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This work is designed to make the subject of character merchandising easy to understand by means of a straightforward text and helpful checklists. Precedents are provided with clear indications given of problems to be borne in mind.

Principles of Intellectual Property Law
Principles of Intellectual Property Law

Author: Catherine Colston

Publisher: Cavendish Publishing

Published: 1999-09-20

Total Pages: 545

ISBN-13: 1843142813

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An undergraduate textbook written specifically for law students, setting out the core principles for each of the main intellectual property rights in an understandable fashion. The law presented is that of the UK, as it is shaped by European Union and Convention obligations.

Toons in Toyland
Toons in Toyland

Author: Tim Hollis

Publisher: Univ. Press of Mississippi

Published: 2015-03-25

Total Pages: 1027

ISBN-13: 1626745005

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Every living American adult likely prized one childhood toy that featured the happy image of an animated cartoon or comic strip character. There is an ever-growing market for these collectibles, and stacks of books pose as pricing guides. Yet Tim Hollis is the first to examine the entire story of character licensing and merchandising from a historical view. Toons in Toyland focuses mainly on the post-World War II years, circa 1946-1980, when the last baby boomers were in high school. During those years, the mass merchandising of cartoon characters peaked. However, the concept of licensing cartoon characters for toys, trinkets, and other merchandise dates back to the very first newspaper comics character, the Yellow Kid, who debuted in 1896 and was soon appearing on a variety of items. Eventually, cartoon producers and comic strip artists counted on merchandising as a major part of their revenue stream. It still plays a tremendous role in the success of the Walt Disney Company and many others today. Chapters examine storybooks (such as Little Golden Books), comic books, records, board games, jigsaw puzzles, optical toys (including View-Master and Kenner's Give-a-Show Projector), and holiday paraphernalia. Extending even beyond toys, food companies licensed characters galore--remember the Peanuts characters plugging bread and Dolly Madison snacks? And roadside attractions, amusement parks, campgrounds, and restaurants--think Yogi Bear and Jellystone Park Campgrounds--all bought a bit of cartoon magic to lure the green waves of tourists' dollars.

Managing in the Media
Managing in the Media

Author: William Houseley

Publisher: Taylor & Francis

Published: 2013-04-26

Total Pages: 415

ISBN-13: 1136055134

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Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume. There are many books on film and cultural studies. Similarly, there are copious numbers of texts written on management. To date little has been written that analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the media manager operates. Managing in the Media is divided into three sections that take the reader from the global to the specific, from the strategic to the tactical. Each chapter discusses specific topics that can be read in isolation yet contribute to the theme within each part. Taken as a whole, the book provides the potential professional media manager and current practising media manager with a framework of issues that will give them an awareness of the range of knowledge needed by the successful media manager. This book does not try to be a manual to success. The media industry is awash with successful individuals none of whom needed textbooks to set them on their chosen career paths. Yet these exceptional people prove the rule; that in the main, most media practitioners would benefit from some additional support and guidance. The aim of this book is to present to them some of the management issues that have, or will have, an impact upon their working careers. The accompanying website www.mediaops.net (which can also be accessed via www.focalpress.com) features: - Tutor notes and reader activities - Updated list of further reading - Additional support material such as production templates - Interviews with the authors - A discussion forum - Industry and education links - Media News

Q&A Intellectual Property Law
Q&A Intellectual Property Law

Author: Janice Denoncourt

Publisher: Routledge

Published: 2013-07-03

Total Pages: 273

ISBN-13: 1136475508

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You’ve planned your revision and you know your subject inside out! But how do you apply what you have learned to get the best marks in the examination room? Routledge Q&As give you the ideal opportunity to practice and refine your exam technique, helping you to apply your knowledge most effectively in an exam situation. Each book contains approximately fifty essay and problem-based questions on topics commonly found on exam papers, complete with answer plans and fully worked model answers. Our authors have also highlighted common mistakes as well as offering you tips to achieve the very best marks. What’s more, Routledge Q&As are written by lecturers who are also examiners, giving you an exclusive insight into exactly what examiners are looking for in an answer. The new edition includes: An introduction, with essay-writing and exam preparation advice, written specifically to address the unique demands of the subject under consideration. ‘Aim Higher’ text boxes offering tips and advice to help those students aiming for top marks to go the extra mile.? ‘Common Pitfalls’ text boxes showing where students often trip up or highlighting areas of potential confusion, to help students avoid making some of these common mistakes.? Key cases and legislation, highlighted within the text for ease of reference. Boxed answer plans after each question, outlining the major points students should be aiming to convey in their answer. Books in the series are also supported by a companion website offering online essay-writing tutorials, podcasts, bonus Q&As and multiple-choice questions to help you focus your revision more effectively.