Marketing Opportunities and Challenges in a Changing Global Marketplace
Marketing Opportunities and Challenges in a Changing Global Marketplace

Author: Shuang Wu

Publisher: Springer Nature

Published: 2020-06-15

Total Pages: 701

ISBN-13: 3030391655

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This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Curriculum Challenges and Opportunities in a Changing World
Curriculum Challenges and Opportunities in a Changing World

Author: Bill Green

Publisher: Springer Nature

Published: 2021-03-18

Total Pages: 357

ISBN-13: 3030616673

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This book brings together voices and perspectives from across the world and draws in a new generation of curriculum scholars to provide fresh insight into the contemporary field. By opening up Curriculum Studies with contributions from twelve countries—including every continent—the book outlines and exemplifies the challenges and opportunities for transnational curriculum inquiry. While curriculum remains largely shaped and enabled nationally, global policy borrowing and scholarly exchange continue to influence local practice. Contributors explore major shared debates and future implications through four key sections: Decolonising the Curriculum; Knowledge Questions and Curriculum Dilemmas; Nation, History, Curriculum; and Curriculum Challenges for the Future.

Leading Change
Leading Change

Author: John P. Kotter

Publisher: Harvard Business Press

Published: 2012

Total Pages: 210

ISBN-13: 1422186431

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From the ill-fated dot-com bubble to unprecedented merger and acquisition activity to scandal, greed, and, ultimately, recession -- we've learned that widespread and difficult change is no longer the exception. By outlining the process organizations have used to achieve transformational goals and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work.

All change please! - challenges and opportunities of the energy transition
All change please! - challenges and opportunities of the energy transition

Author: Andreas Stefansky

Publisher: BoD – Books on Demand

Published: 2022-01-27

Total Pages: 82

ISBN-13: 3888384346

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The annual meeting of the ARLs Junges Forum forum for young professionals on 6-8 October 2016 in Leipzig addressed various aspects of the energy transition-when, where, how and why? In presentations and discussion groups, they considered not only technical, legal and planning aspects related to infrastructure expansion and the management and structuring of the energy transition, but also its significance for spatial development. The focus of the annual meeting was selected in view of the current importance of the issue. The transition is a process intended to ensure a safe, environmentally friendly and economically successful future and as such involves a broad spectrum of social, planning and scientific challenges and opportunities that require more in-depth consideration and analysis. The following questions thus provided the starting points for the presentations: What are the key action areas for the implementation of the energy transition? How will the cities and the countryside of the future look? How do the various actors behave and how do they react to different technologies? Where and why do conflicts and competition emerge and how can resistance and acceptance be dealt with? These key questions were the focus of the annual meeting and informed the following themes: How smart is the city of the future? Pole position for new form: of mobility and We say no! - public protest in the energy transition.

The Changing Face of Health Care Social Work
The Changing Face of Health Care Social Work

Author: Sophia F. Dziegielewski, PhD, LCSW

Publisher: Springer Publishing Company

Published: 2019-08-12

Total Pages: 410

ISBN-13: 082616983X

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This practical guide provides the knowledge and skills social workers need when navigating the complex health care environment, while having to continuously adapt to change. Substantially revised and updated, the fourth edition delivers a wealth of new information reflecting the rapidly evolving health care landscape. Full of practice-oriented advice, it encompasses all aspects of professional health care social work in the U.S. health care system, across all key settings. Throughout the fourth edition there is a strong emphasis on the importance of developing best practices that are evidence-based, culturally-sensitive, supportive, and ethically accountable. The book is also a call to action for social workers, who must not only be therapeutically effective but also professionally competitive with other health care providers offering similar services. Each chapter contains professional profiles in diverse practice areas along with a glossary, reflective questions, and relevant websites. New to the Fourth Edition: Major updates on all recent changes in health care practice and the ACA and the role of the health care social worker, including an increased emphasis on the role of social justice Updated information related to the NASW Code of Ethics, including use of technology and evaluation Increased emphasis on Evidence-Based Practice throughout Updated with the different roles of social workers, including medical social work in the military, VA hospitals and clinics, and advocacy for those who are serving or have served New sections on behavioral health and integrative practice, telehealth, Institutional Review Boards (IRBs), social work practice in emergency departments, and home health, intimate partner/domestic violence, mandated reporting, and duty to protect/duty to warn Major changes to health and mental health assessment, including updated DSM-5 and WHO assessments Examining ethical dilemmas, including vaccinations and new sections on pain and spirituality Completely rewritten content on prevention, health, and wellness coaching Key Features: Encompasses all aspects of professional health care social work in the U.S. health care system, across key settings and patient populations Highlights the need for more organizational and leadership knowledge Provides tools for adapting to all major changes in health care with updated roles and functions Includes a wealth of advice through professional profiles Supplementary material for instructors includes PowerPoints and an Instructor’s Manual with sample syllabus, course-related CSWE accreditation suggestions, classroom activities, and a test bank for each chapter

Climate Change and Select Financial Instruments:An Overview of Opportunities and Challenges for Sub-Saharan Africa
Climate Change and Select Financial Instruments:An Overview of Opportunities and Challenges for Sub-Saharan Africa

Author: Anna Belianska

Publisher: International Monetary Fund

Published: 2022-11

Total Pages: 44

ISBN-13:

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Sub-Saharan Africa (SSA) is the region in the world most vulnerable to climate change despite its cumulatively emitting the least amount of greenhouse gases. Substantial financing is urgently needed across the economy—for governments, businesses, and households—to support climate change adaptation and mitigation, which are critical for advancing resilient and green economic development as well as meeting commitments under the Paris Agreement. Given the immensity of SSA’s other development needs, this financing must be in addition to existing commitments on development finance. There are many potential ways to raise financing to meet adaptation and mitigation needs, spanning from domestic revenue mobilization to various forms of international private financing. Against this backdrop, SSA policymakers and stakeholders are exploring sources of financing for climate action that countries may not have used substantially in the past. This Staff Climate Note presents some basic information on opportunities and challenges associated with these financing instruments.

Change
Change

Author: John P. Kotter

Publisher: John Wiley & Sons

Published: 2021-05-04

Total Pages: 243

ISBN-13: 1119815878

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Transform your organization with speed and efficiency using this insightful new resource Incremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty and volatility of today's world. In Change: How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times, authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to create non-linear, dramatic change in your organization. You'll discover the emerging science of change that teaches us about how to build organizations – from businesses to governments – that change and adapt rapidly. In Change you'll discover: Why the ability of organizations to deal with threats and take advantage of opportunities in the face of ever greater complexity and uncertainty is being severely challenged In-depth, evidence-based, actionable solutions for dealing with institutional resistance to change Case studies and success stories that describe organizations who have successfully built the ability to change quickly into their DNA A universal approach for how to dramatically improve outcomes from various change efforts, including: strategy execution, digital transformation, restructuring, and more Perfect for managers, executives, and leaders at companies of all types and sizes, Change will also prove to be a valuable asset to other professionals who serve these organizations. This book is for anyone seeking a proven approach for delivering fast, sustainable and comprehensive results.

The Imagination Machine
The Imagination Machine

Author: Martin Reeves

Publisher: Harvard Business Press

Published: 2021-06-08

Total Pages: 248

ISBN-13: 1647820871

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A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.

Challenges and Opportunities for Change in Food Marketing to Children and Youth
Challenges and Opportunities for Change in Food Marketing to Children and Youth

Author: Institute of Medicine

Publisher: National Academies Press

Published: 2013-06-14

Total Pages: 87

ISBN-13: 0309269539

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The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."

The Adaptive Challenge of Climate Change
The Adaptive Challenge of Climate Change

Author: Karen L. O'Brien

Publisher: Cambridge University Press

Published: 2015-08-07

Total Pages: 347

ISBN-13: 1107022983

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This book presents a new perspective on climate change for researchers and policymakers in the environmental social sciences and humanities.