This research book compiles concise reviews on business trends that drive innovation and competitive advantages. The book includes 15 referenced chapters covering topics in advertising, agriculture, digital marketing, human resource management, healthcare and sustainability. Chapters focus on the use of disruptive technologies such as virtual reality, artificial intelligence and Internet of Things that harness the power of big data and visualizations to provide a framework for insightful analytics. Readers will be able to understand the practical applications and implications of these technologies so that they can apply them to their businesses. Special topics of interest are highlighted, including industry 4.0, women empowerment for industry 5.0, sustainability models for achieving UN SDG 9, over the top media platforms, and more.
Cape Town, South Africa, 7 Sept. 2016 – 8 Sept. 2016. Theme: Sustainable economies in the information economy. Purpose: To share the quality academic papers presented at the International Conference on Business and Management Dynamics (ICBMD) held from 7 to 8 September 2016 at African Pride Crystal Hotel and Spa in Cape Town. As grey literature, the proceedings are the contributions made by researchers at the conference and are considered the written record of the work that was presented to fellow conference delegates. Methodology: The methodology used varies from researcher to researcher but are suitable for the studies conducted. Thus, on the one hand, studies that were subjective in nature used the interpretive paradigm, where the qualitative approach adopted made used of the interview method to collect data. On the other hand, studies that were objectively inclined adopted the positivist philosophy and used survey questionnaires to collect data. However, there were some academic papers which used mixed methodology because of the nature of the study. Whatever methodology used adhered to the ethos of the philosophies underpinning the methodology. Contribution made to scholarship: The articles come from individual researchers and each article in the proceedings is unique. Mostly, there is no general argument leading from one contribution to the next. However, it is interesting to note that in the area of economic performance it was evident that real exchange rate and net foreign direct investment contribute more towards innovations in economic growth. With regard to human capital development, papers presented evidence that there exists a definite need to explore the phenomenon of personal branding as limited scientific academic research has been done within the field of personal branding or on elements of the topic. Thus, the outcome argues that personal branding has an influence on leadership style which in turn impacts on organisational performance and related hygiene factors. Furthermore, it was demonstrated that current methods or strategies for enforcing institutionalisation of knowledge sharing within an organisation have not been successful, and, as such, new strategies are needed to reinforce efforts to nurture and invigorate the institutionalisation of knowledge sharing within an organisation. With regard to technology and big data impact on organisational performance, it was evident that system performance, memory consumption and CPU utilisation can be used as criteria to compare and evaluate big data technologies to improve organisational performance. Most of the articles’ contribution reemphasised technology education and training as a means of digitising business and improving effectiveness. Target audience: The target readership is academic researchers and business leaders who require access to the latest developments in the fields of economics, information management, business, education, development studies, social sciences and technology. It is also for policymakers and other stakeholders who need a better understanding of the impact of new developments on existing policies and regulations for their review or amendment.
In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
In the field of strategic management and business intelligence, a formidable challenge is presentconventional decision-making processes, heavily reliant on internal and external reports, struggle to meet the demands of this data-driven era. As organizations grapple with the increasing influx of data, the imperative for a strategic shift becomes undeniably apparent. Using Strategy Analytics for Business Value Creation and Competitive Advantage helps to guide leaders in extracting value, structuring complex problems, and crafting robust business strategies. Scholars and industry experts alike will find within the pages of this comprehensive guide a roadmap to navigate the intersection of organizational strategy and analytics, ultimately unlocking the key to business brilliance. Using Strategy Analytics for Business Value Creation and Competitive Advantage stands as a testament to the commitment to addressing the prevailing challenges in strategic decision-making. Tailored for researchers, academicians, industry experts, and scholars, the book delves into the intricacies of strategy analytics, offering transformative insights for those seeking a competitive edge in the evolving business landscape. Capturing the essence of this exploration, the transformative potential of strategy analytics is encapsulated in this valuable resource.
This book takes a fresh look at current issues in corporate social responsibility (CSR) with a special focus on emerging economies. In particular, it includes dedicated chapters on the theory of CSR, related principles and values, and insights from cross-generational investigations. In turn, the second part of the book examines the relation between financial performance and social responsibility in different industries and types of organizations. The third part presents cases involving emerging economies, and addresses reporting, auditing and accounting, as well as sector-specific issues for e.g. retailing and banking. Lastly, the book tackles the aspects of financial performance and taxation in a number of case studies and practical examples. Overall the book provides cutting-edge insights into the theory and practice of CSR from European countries that can be considered emerging or developing.
Many educators need help to effectively incorporate case studies into their teaching, often requiring more expertise and guidance to maximize their educational impact. This challenge is particularly acute in disciplines such as entrepreneurship, tourism, finance, business law, and digital marketing, where real-life examples can significantly enhance students' learning experiences. Current resources often need more practical advice on implementing theoretical concepts, leaving educators unsure how to utilize case studies to achieve specific educational objectives. Utilizing Case Studies in Business Education offers a comprehensive solution for educators seeking to enhance their teaching with case studies. It provides a practical guideline with pedagogical instructions on effectively utilizing case studies in teaching, offering strategies for attaining teaching goals, and improving students' analytical skills and problem-solving abilities. The book presents real-life cases from the Gulf Cooperation Council (GCC) and other international locations, enabling students to analyze national and regional examples and gain a deeper contextual understanding.
In today's dynamic and data-driven business landscape, the art and science of Business Analytics have emerged as critical tools for exploration, introspection, and informed decision-making. "Business Analytics," the book at hand, delves into the practices and competencies essential for unraveling the complexities of business performance, facilitating purposeful, intuitive, and expedient decision-making processes. The essence of Business Analytics lies in the extensive exploration of business data, aiming to extract meaningful information usable by managers across various organizational levels. This book positions Business Analytics as a catalyst for fact-based decision-making, elevating accountability in the decision-making process. It defines Business Analytics as a methodical process that involves scrutinizing and summarizing data with the explicit purpose of uncovering hidden predictive insights. This book places a particular emphasis on the science and artistry of business analytics, with a special focus on financial analytics. It not only explores the practical aspects but also lays the theoretical foundations, providing a comprehensive context for various elements of business analytics within specific business situations. A distinctive feature of this book is its commitment to showcasing the implementation of analytics by illustrating how leading companies leverage this power to enhance their investments. Acknowledging that scientific knowledge alone may not suffice for sound decision-making, the book underscores the importance of combining scientific expertise with a deep understanding of the business context and the best available information. Addressing a notable gap in existing literature, this book goes beyond traditional academic texts that predominantly concentrate on quantitative methods. Instead, it extends its reach to cover analytics for non-quantitative managers. In doing so, the book aims to equip a broader audience with the knowledge and tools necessary to harness the benefits of Business Analytics in diverse business scenarios. As you embark on this journey through the pages of "Business Analytics," you will gain insights into the transformative power of analytics in decision-making, and how it has become an indispensable asset for businesses navigating the intricacies of the contemporary corporate landscape.
In the current times of more frequent crises and ever shortening innovation cycles, the management of change has become a crucial task of survival. While it is not a new topic in business research, the developments of the last decade have posed many new challenges for the change management of firms and organizations and have thus also raised many new questions for academic research in business administration, which the present book turns to deepen. Its particular focus is on disruptive change including its driving forces as well as effective and sustainable management. This publication constitutes a collection of articles that discuss change and innovation processes across different sectors of the economy (industry, banking, and retail), the role of leadership and corporate governance for the effectiveness and sustainability of organizational change.
