Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

Author: Kacy Kyungok Kim

Publisher: Springer

Published: 2016-03-10

Total Pages: 877

ISBN-13: 3319266470

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This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of “ Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing”, this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive that marketing can provide to consumers, stakeholders and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Baseball and Cultural Heritage
Baseball and Cultural Heritage

Author: Gregory Ramshaw

Publisher: University Press of Florida

Published: 2022-10-11

Total Pages: 277

ISBN-13: 081307021X

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The influence of baseball heritage in society and culture Baseball’s past has been lauded, romanticized, and idealized, and much has been written about both the sport and its history. This is the first volume to explore the understudied side of baseball—how its heritage is understood, interpreted, commodified, and performed for various purposes today. These essays reveal how baseball’s heritage can be a source of great enjoyment and inspiration, tracing its influence on constructed environments, such as stadiums and monuments, and food and popular culture. The contributors discuss how its heritage can be used to address social, political, and economic aims and agendas and can reveal tensions about whose past is remembered and whose is laid aside. Contributors address race and racism in the sport, representations of women in baseball, ballparks as repositories for baseball’s heritage, and the role of museums in generating the game’s heritage narrative. Providing perspectives on the social impact and influence of baseball in the United States, Canada, Japan, South Korea, Brazil, the Caribbean, and the United Kingdom, Baseball and Cultural Heritage shows how the performance of baseball heritage can reflect the culture and heritage of a nation. A volume in the series Cultural Heritage Studies, edited by Paul A. Shackel

Debates in Marketing Orientation
Debates in Marketing Orientation

Author: Bilgehan Bozkurt

Publisher: Emerald Group Publishing

Published: 2019-01-14

Total Pages: 160

ISBN-13: 1787698351

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This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.

Citizenship and Advocacy in Technical Communication
Citizenship and Advocacy in Technical Communication

Author: Godwin Y. Agboka

Publisher: Routledge

Published: 2018-06-22

Total Pages: 344

ISBN-13: 1351360329

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In Citizenship and Advocacy in Technical Communication, teachers, researchers, and practitioners will find a variety of theoretical frameworks, empirical studies, and teaching approaches to advocacy and citizenship. Specifically, the collection is organized around three main themes or sections: considerations for understanding and defining advocacy and citizenship locally and globally, engaging with the local and global community, and introducing advocacy in a classroom. The collection covers an expansive breadth of issues and topics that speak to the complexities of undertaking advocacy work in TPC, including local grant writing activities, cosmopolitanism and global transnational rhetoric, digital citizenship and social media use, strategic and tactical communication, and diversity and social justice. The contributors themselves, representing fifteen academic institutions and occupying various academic ranks, offer nuanced definitions, frameworks, examples, and strategies for students, scholars, practitioners, and educators who want to or are already engaged in a variegated range of advocacy work. More so, they reinforce the inherent humanistic values of our field and discuss effective rhetorical and current technological tools at our disposal. Finally, they show us how, through pedagogical approaches and everyday mundane activities and practices, we (can) advocate either actively or passively.

Integrated Marketing Communications in Football
Integrated Marketing Communications in Football

Author: Argyro Elisavet Manoli

Publisher: Routledge

Published: 2022-07-01

Total Pages: 159

ISBN-13: 1000610268

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This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs’ practitioners’ perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing or innovative approaches to marketing and business communications in other commercial spheres.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Promoting Organizational Performance Through 5G and Agile Marketing
Promoting Organizational Performance Through 5G and Agile Marketing

Author: Santos, José Duarte

Publisher: IGI Global

Published: 2022-09-30

Total Pages: 332

ISBN-13: 1668455250

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It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced to technological tools, and more. These questions must be answered in order to allow organizations to be more customer-oriented and competitive. Promoting Organizational Performance Through 5G and Agile Marketing provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organizations and customer relationships. It consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. Covering topics such as loyalty programs, brand attachment, and purchase intention, this premier reference source is an excellent resource for business leaders and executives, brand managers, IT managers, marketers, communications professionals, students and faculty of higher education, librarians, researchers, and academicians.

Frontier Computing
Frontier Computing

Author: Jason C. Hung

Publisher: Springer Nature

Published: 2022-05-23

Total Pages: 1877

ISBN-13: 9811680523

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This book gathers the proceedings of the 11th International Conference on Frontier Computing, held in Seoul, on July 13–17, 2021, and provides comprehensive coverage of the latest advances and trends in information technology, science, and engineering. It addresses a number of broad themes, including communication networks, business intelligence and knowledge management, Web intelligence, and related fields that inspire the development of information technology. The respective contributions cover a wide range of topics: database and data mining, networking and communications, Web and Internet of things, embedded systems, soft computing, social network analysis, security and privacy, optical communication, and ubiquitous/pervasive computing. Many of the papers outline promising future research directions, and the book benefits students, researchers, and professionals alike. Further, it offers a useful reference guide for newcomers to the field.

Luxury Marketing, Sustainability and Technology
Luxury Marketing, Sustainability and Technology

Author: Park Thaichon

Publisher: Taylor & Francis

Published: 2023-06-09

Total Pages: 195

ISBN-13: 1000891925

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Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Author: Granata, Giuseppe

Publisher: IGI Global

Published: 2019-05-30

Total Pages: 429

ISBN-13: 1522578579

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Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.