Buyology
Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Mr. Mani
Mr. Mani

Author: A. B. Yehoshua

Publisher: HMH

Published: 1993-05-07

Total Pages: 383

ISBN-13: 0547542453

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New York Times Notable Book: A story of six generations of a Jewish family, by an author Saul Bellow called “one of Israel’s world-class writers.” In this novel, a winner of both the National Jewish Book Award and the first Israeli Literature Prize, A. B. Yehoshua weaves a deeply affecting family saga and an portrait of Jewish life over the past two centuries. The story moves backward through time, unfolding over the course of five conversations. On a kibbutz in the Negev in 1982, a student describes her strange meeting with her boyfriend’s father, Judge Gavriel Mani. On German-occupied Crete in 1944, a Nazi soldier recounts his attempts to hunt down the Mani family. In Jerusalem in 1918, a Jewish lawyer in the British army briefs his commanding officer on the forthcoming trial of the political agitator Yosef Mani. In a village in southern Poland in 1899, a young doctor reports back to his father on his travels, and on his sister’s romance with Dr. Moshe Mani. And in Athens in 1848, Avraham Mani reveals the heartbreaking tale of the death of his son, Yonef, in Jerusalem. Alfred Kazin hailed Mr. Mani as “one of the most remarkable pieces of fiction I have ever read.” Named as one of the best books of the year by Publishers Weekly, it is both an absorbing tale and a powerful statement about family, faith, and the weight of history. Translated from the Hebrew by Hillel Halkin

Blason Poétique
Blason Poétique

Author: Alison Saunders

Publisher: Peter Lang Group Ag, International Academic Publishers

Published: 1981

Total Pages: 372

ISBN-13:

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This book - the first full-length study of the blason poétique examines the evolution of this French genre in the course of the sixteenth century, but also traces its earliest heraldic origins and indicates its subsequent development into the seventeenth century. The blason is treated in general but attention is concentrated particularly upon the anatomical blasons and contreblasons written by Clément Marot and his contemporaries in the 1530s and 1540s with a revaluation of their chronology in the light of hitherto «lost» editions, and an examination of the poems themselves and their debt both to the native French tradition and to Italian influences. Parallels are traced with contemporary illustrated verse, and the study attempts to demonstrate how - far from being an ephemeral eccentricity - the genre fits into the overall pattern of sixteenth-century French verse.

Anagram Solver
Anagram Solver

Author: Bloomsbury Publishing

Publisher: Bloomsbury Publishing

Published: 2009-01-01

Total Pages: 719

ISBN-13: 1408102579

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Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.