Cases in Public Relations Management
Cases in Public Relations Management

Author: Patricia Swann

Publisher: Routledge

Published: 2014-02-18

Total Pages: 750

ISBN-13: 1134060343

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Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements

Applied Public Relations
Applied Public Relations

Author: Kathy Brittain McKee

Publisher: Taylor & Francis

Published: 2009

Total Pages: 303

ISBN-13: 0415999154

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Analyzes how contemporary businesses and organizations interact with key groups and influences. This book examines how real organizations develop and maintain their relationships, offering insights into contemporary business and organizational management practices.

Public Relations Case Studies from Around the World (2nd Edition)
Public Relations Case Studies from Around the World (2nd Edition)

Author: Judy VanSlyke Turk

Publisher: Peter Lang Incorporated, International Academic Publishers

Published: 2017

Total Pages: 0

ISBN-13: 9781433134548

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The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include «best practices» of multinational corporations, non-governmental organizations and governmental agencies around the world.

Strategic Public Relations Management
Strategic Public Relations Management

Author: Erica Weintraub Austin

Publisher: Routledge

Published: 2006-11-06

Total Pages: 428

ISBN-13: 1135603634

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Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.

Adventures in Public Relations
Adventures in Public Relations

Author: David W. Guth

Publisher: Allyn & Bacon

Published: 2005

Total Pages: 388

ISBN-13:

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Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.

Cases in Public Relations Management
Cases in Public Relations Management

Author: Patricia Swann

Publisher: Routledge

Published: 2014-02-18

Total Pages: 605

ISBN-13: 1134060270

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Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements

Public Relations Writing Worktext
Public Relations Writing Worktext

Author: Joseph M. Zappala

Publisher: Taylor & Francis

Published: 2010

Total Pages: 312

ISBN-13: 0415997534

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A writing and planning resource that is suitable for public relations students and practitioners

International and Intercultural Public Relations
International and Intercultural Public Relations

Author: Michael G. Parkinson

Publisher: Allyn & Bacon

Published: 2006

Total Pages: 0

ISBN-13: 9780205375202

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This text provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. International and Intercultural Public Relations: A Campaign Case Approach uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations. It is appropriate for general public relations campaigns courses, as well as those specifically focused on intercultural or international public relations.