Car Emblems
Car Emblems

Author: Giles Chapman

Publisher: Chartwell

Published: 2015-10-12

Total Pages: 323

ISBN-13: 0785831339

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"First published 2005 by Merrell Publishers Limited."--Colophon.

Car Marques
Car Marques

Author: Simon Heptinstall

Publisher:

Published: 2018

Total Pages: 224

ISBN-13: 9780857627704

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Car Marques is a unique visual compendium of over 90 automobile logos and emblems. The book is arranged alphabetically and provides a detailed profile of each logo. Annotated diagrams highlight specific design details and reveal hidden symbolism. Includes color swatches with CMYK values and hexadecimal codes. Visual timelines show the evolution of selected logos from their origins to today. An invaluable resource and a perfect gift for car enthusiasts collectors designers and readers interested in the automotive industry.

Car Badges
Car Badges

Author: Giles Chapman

Publisher:

Published: 2005

Total Pages: 0

ISBN-13: 9781858942759

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"Only the true fanatic can identify the marque of every car; for most of us it is the manufacturer's badge that must convey the message of the brand. But why do Ferraris carry a prancing horse? Why are three diamonds sported on every Mitsubishi? What lies behind the circled star of Mercedes-Benz? And what is the meaning of the script-in-oval symbol on Fords? With over 1000 illustrations, this book reveals the secrets behind the genesis and evolution of 125 car logos from around the world, including every significant one currently in use and dozens more classic examples. This is an essential reference source for every car aficionado."--BOOK JACKET.

Car Marques
Car Marques

Author: Simon Heptinstall

Publisher: Motorbooks

Published: 2018-05-01

Total Pages: 224

ISBN-13: 0760362467

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Car Marques is the most detailed and comprehensive guide to car badges ever published. In 224 pages it reveals the history and design of over 90 marques from around the world, each with color illustrations and annotated diagrams. British motoring journalist Simon Heptinstall, who helped launch BBC Top Gear magazine, describes each badge, details the story behind it, and uncovers snippets of information that will delight motoring enthusiasts. The introduction outlines how the book works and provides an overview of the history of car badges. Feature spreads show how the badges of iconic marques such as Buick and Peugeot have changed over time. It also contains profiles of major figures in the history of the automotive industry such as André Citroën, Gottlieb Daimler, William C. Durant, and Enzo Ferrari. The badges are arranged in alphabetic order and include world-famous marques such as Alfa Romeo, Aston Martin, BMW, Buick, Corvette, Lamborghini, Mercedes, Mustang, Porsche, and Toyota.

Brands
Brands

Author: S. Hart

Publisher: Springer

Published: 1997-11-14

Total Pages: 249

ISBN-13: 1349260703

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Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands. It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand. This book is a must for anyone with an interest in brands.

Badges of the Bravest
Badges of the Bravest

Author: Gary R. Urbanowicz

Publisher: Turner Publishing Company

Published: 2002

Total Pages: 284

ISBN-13: 1563117975

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This fascinating pictorial history chronicles the vibrant development of the largest and most colorful fire service in the country -- the Fire Department of New York (FDNY). Beautifully illustrated, Badges of the Bravest tells the nostalgic story of the fire departments in New York City through a lavish collection of more than 900 badges -- the most time-honored of firefighters' symbols -- along with intriguing photographs and historical documents sure to captivate history buffs, firefighting enthusiasts, and collectors of fire memorabilia. Badges of the Bravest takes the reader through a vivid journey, from the early volunteer companies to the paid uniformed force, from bucket brigades to steam fire engines, from the hand-drawn to the horse-drawn to the motorized era! Badges punctuate the many important milestones in the FDNY's history and capture its most poignant events, including the tragic fires at the Brooklyn Theater, Triangle Shirtwaist factory and the Happyland Social Club. Often overlooked in other published histories of New York firefighting, Badges of the Bravest documents the important role of many specialized fire brigades protecting New York City's landmarks, including the World's Fair, United Nations, Grand Central Terminal, Brooklyn Navy Yard, Coney Island amusement parks, and the World Trade Center. Badges of the Bravest is the saga of a great city... of firefighting and firefighters... and the glorious badges that celebrate and pay fitting tribute to the bravest of American heroes. Book jacket.

The Yugo
The Yugo

Author: Jason Vuic

Publisher: Macmillan + ORM

Published: 2011-03-01

Total Pages: 272

ISBN-13: 1429945397

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Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand "good" communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you've got The Yugo: The Rise and Fall of the Worst Car in History. Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia's nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo . . . at the bottom.