Fundamentals of Marketing Research
Fundamentals of Marketing Research

Author: Scott M. Smith

Publisher: SAGE

Published: 2005

Total Pages: 910

ISBN-13: 9780761988526

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Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.

Review of Marketing Research
Review of Marketing Research

Author: Naresh Malhotra

Publisher: Routledge

Published: 2017-10-19

Total Pages: 618

ISBN-13: 1351551019

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First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.

The Essentials of Marketing Research
The Essentials of Marketing Research

Author: Lawrence S. Silver

Publisher: Routledge

Published: 2013

Total Pages: 366

ISBN-13: 041589929X

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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

The Handbook of Marketing Research
The Handbook of Marketing Research

Author: Rajiv Grover

Publisher: SAGE Publications

Published: 2006-06-23

Total Pages: 1109

ISBN-13: 1506319459

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CHOICE MAGAZINE Outstanding Academic Title for 2007 "In addition to discussing relevant content, the various contributors to the book are excellent communicators. Sentences are clear, paragraphs are coherent, and chapters fulfill the promise of their introductions, and readers will benefit from the diagrams, figures, and charts that are used to enhance the text. I enjoyed reading this book and recommend it highly. This book will be of particular interest to advanced students, academics, and practitioners. Although statistical background is necessary to comprehend the advanced analytical techniques, most readers are likely to benefit from the overviews provided in this well-written book." —Guldem Gokcek, JOURNAL OF MARKETING The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research. Key Features: Appeals to users as well as suppliers of marketing research: Comprehensive topics in marketing research (such as philosophy, techniques, and applications) are delivered in a reader-friendly, applications-oriented, and non-mathematical fashion. Covers many cutting-edge techniques of data collection and analysis: Traditional quantitative techniques, innovative qualitative techniques, and emerging online methods are presented. Provides a broad range of current ideas and applications: The contributors address models of the impact of marketing mix variables, segmentation, brand equity, satisfaction, customer lifetime value, and marketing ROI. Chapters on international marketing research and marketing management support systems are also included.

Statistical Analysis of Management Data
Statistical Analysis of Management Data

Author: Hubert Gatignon

Publisher: Springer Science & Business Media

Published: 2013-10-17

Total Pages: 576

ISBN-13: 1461485940

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Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. This book is especially designed to provide doctoral students with a theoretical knowledge of the concepts underlying the most important multivariate techniques and an overview of actual applications. It offers a clear, succinct exposition of each technique with emphasis on when each technique is appropriate and how to use it. This third edition, fully revised, updated, and expanded, reflects the most current evolution in the methods for data analysis in management and the social sciences. In particular, this edition includes: · A new chapter on the analysis of mediation and moderation effects · Examples using STATA for most of the statistical methods · Example of XLSTAT applications Featuring numerous examples, the book may serve as an advanced text or as a resource for applied researchers in industry who want to understand the foundations of the methods particularly relevant and typically used in management research, and to learn how they can be applied using widely available statistical software.

Statistics for Marketing and Consumer Research
Statistics for Marketing and Consumer Research

Author: Mario Mazzocchi

Publisher: SAGE

Published: 2008-05-22

Total Pages: 433

ISBN-13: 1446204014

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Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling

Canonical Correlation Analysis
Canonical Correlation Analysis

Author: Bruce Thompson

Publisher: SAGE

Published: 1984-11

Total Pages: 76

ISBN-13: 9780803923928

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Recent advances both in statistical methodology and in computer automation are making canonical correlation analysis available to more and more researchers. In an essentially nonmathematical presentation that provides numerous examples, this volume explains the basic features of this sophisticated technique. Learn more about "The Little Green Book" - QASS Series! Click Here