Canonical Analysis
Canonical Analysis

Author: R. Gittins

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 360

ISBN-13: 3642698786

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Relationships between sets of variables of different kinds are of interest in many branches of science. The question of the analysis of relationships of this sort has nevertheless rather surprisingly received less attention from statisticians and others than it would seem to deserve. Of the available methods, that address ing the question most directly is canonical correlation analysis, here referred to for convenience as canonical analysis. Yet canonical analysis is often coolly received despite a lack of suitable alternatives. The purpose of this book is to clarify just what may and what may not be accomplished by means of canoni cal analysis in one field of scientific endeavor. Canonical analysis is concerned with reducing the correlation structure be tween two (or more) sets of variables to its simplest possible form. After a review of the nature and properties of canonical analysis, an assessment of the method as an exploratory tool of use in ecological investigations is made. Applications of canonical analysis to several sets of ecological data are described and discussed with this objective in mind. The examples are drawn largely from plant ecology. The position is adopted that canonical analysis exists primarily to be used; the examples are accordingly worked through in some detail with the aim of showing how canonical analysis can contribute towards the attainment of ecological goals, as well as to indicate the kind and extent of the insight afforded.

Statistics for Marketing and Consumer Research
Statistics for Marketing and Consumer Research

Author: Mario Mazzocchi

Publisher: SAGE

Published: 2008-05-22

Total Pages: 433

ISBN-13: 1446204014

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Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling

Canonical Correlation Analysis
Canonical Correlation Analysis

Author: Bruce Thompson

Publisher: SAGE

Published: 1984-11

Total Pages: 76

ISBN-13: 9780803923928

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Recent advances both in statistical methodology and in computer automation are making canonical correlation analysis available to more and more researchers. In an essentially nonmathematical presentation that provides numerous examples, this volume explains the basic features of this sophisticated technique. Learn more about "The Little Green Book" - QASS Series! Click Here

Advanced Marketing Research
Advanced Marketing Research

Author: Richard Bagozzi

Publisher: John Wiley & Sons

Published: 1994-07-19

Total Pages: 434

ISBN-13: 1557865493

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Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

Marketing Research
Marketing Research

Author: Bruce Wrenn

Publisher: Routledge

Published: 2013-08-21

Total Pages: 454

ISBN-13: 1135178518

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Teach your students the most effective research strategies—including Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second Edition, the completely updated edition of the classic Haworth textbook not only takes students step-by-step through cutting-edge design, conducting, and interpreting of market research, but is now updated to include Internet surveying. The topic of marketing research is comprehensively examined, including strategic and tactical decisions, choosing the proper research design, and successfully presenting results. The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases (including an SPSS 11.0 data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research: Text and Cases, Second Edition includes the updated and improved instructor’s manual, test bank, and PowerPoint slides. A brand-new section details procedures on how to successfully perform and effectively use Internet surveys, and includes a list of online survey providers, bulk email providers, and sample emails to use with online surveys. Stressing a practical, “hands on” project approach to learning, this guide not only prepares students for real-world experiences, but allows practitioners who are preparing market analysis reports needing background material to guide them through the process. Marketing Research: Text and Cases, Second Edition offers all the course-planning extras you need, including: thorough instructor’s manual sample syllabus research project tips, assignments, and forms test bank with true-false and multiple choice questions also available: 20-30 PowerPoint slides per chapter Marketing Research: Text and Cases, Second Edition gives instructors the tools they need for thorough course planning and is an ideal textbook for introductory marketing research courses and for practitioners looking for a guidebook.

Marketing Research and Modeling: Progress and Prospects
Marketing Research and Modeling: Progress and Prospects

Author: Yoram Wind

Publisher: Springer Science & Business Media

Published: 2013-06-05

Total Pages: 343

ISBN-13: 0387286926

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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.