Campaign It!
Campaign It!

Author: Alan Barnard

Publisher: Kogan Page Publishers

Published: 2012-02-03

Total Pages: 232

ISBN-13: 0749464216

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This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.

Campaign It!
Campaign It!

Author: Alan Barnard

Publisher: Kogan Page Publishers

Published: 2012-02-03

Total Pages: 232

ISBN-13: 0749464216

DOWNLOAD EBOOK

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.

The First Campaign
The First Campaign

Author: Garrett M. Graff

Publisher: Macmillan

Published: 2007-11-27

Total Pages: 348

ISBN-13: 9780374155032

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Combining vivid campaign-trail reporting with a provocative argument about the state of American politics, Graff makes clear that whichever party best meets the challenges of globalization will win the election--and put America back on course.

Campaign Boot Camp
Campaign Boot Camp

Author: Christine Pelosi

Publisher: Berrett-Koehler Publishers

Published: 2007

Total Pages: 254

ISBN-13: 0979482208

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The daughter of Nancy Pelosi, the nations first female Speaker of the House, offers a guidebook for citizens wanting to enter public service and become involved in their communities, whether through working with nonprofit agencies or seeking election to office.

On Message
On Message

Author: Pippa Norris

Publisher: SAGE

Published: 1999-05-26

Total Pages: 233

ISBN-13: 0857022121

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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.

The Last Campaign
The Last Campaign

Author: Thurston Clarke

Publisher: Macmillan

Published: 2008-05-27

Total Pages: 334

ISBN-13: 0805077928

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Tells the story of Robert F. Kennedy's 1968 Presidential campaign.

Political Campaign Communication
Political Campaign Communication

Author: Judith S. Trent

Publisher: Rowman & Littlefield

Published: 2008

Total Pages: 452

ISBN-13: 9780742553033

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Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.

The Hidden Campaign
The Hidden Campaign

Author: Hugh E. Evans

Publisher: M.E. Sharpe

Published: 2002

Total Pages: 244

ISBN-13: 9780765608550

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Appendix: B. "Clinical Notes on the Illness and Death of President Franklin D. Roosevelt," Howard G. Bruenn -- Appendix: C. Interviews -- Appendix: D. Wartime Conferences -- Notes -- Bibliography -- Index -- About the Author

Campaign Communication and Political Marketing
Campaign Communication and Political Marketing

Author: Philippe J. Maarek

Publisher: John Wiley & Sons

Published: 2011-03-21

Total Pages: 294

ISBN-13: 1444340697

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Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct