Driving Excellence
Driving Excellence

Author: Mark Aesch

Publisher: Hachette Books

Published: 2011-02-01

Total Pages: 277

ISBN-13: 1401396461

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Driving Excellence tells the inspiring story of one man who, with no formal business training, turned an entire industry on its head. Mark Aesch proves that we really can run government like a business, and provide value to taxpayers and shareholders alike. When Aesch took over the Rochester Genesee Regional Transportation Authority in 2004, it was operating with a 27.7-million-dollar deficit, and was poised to raise fares, lay off employees, and slash service. Under Aesch's leadership, those deficits have been eradicated and replaced with multimillion-dollar surpluses; reliance on taxpayer subsidies has been reduced; demand for service has increased at rates three times the national average; and in an unprecedented move, the fare at the Authority's two largest subsidiaries were actually reduced. In Driving Excellence, Aesch shows readers how to create a culture built around selflessness rather than ego, and get employees invested in saving the company. In describing the transition from an ailing business to one that enjoys stunning success--lower fares, multi-million surpluses, and the highest ridership and customer satisfaction levels in twenty years--Aesch offers powerful principles that any organization can implement to achieve exceptional results.

Capital Campaigns: Strategies that Work
Capital Campaigns: Strategies that Work

Author: Andrea Kihlstedt

Publisher: Jones & Bartlett Publishers

Published: 2009-02-06

Total Pages: 439

ISBN-13: 1449684815

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One of the best selling books in its series, Capital Campaigns: Strategies that Work, Third Edition has served as a guide for campaigns of all sizes and configurations from small start-ups to colleges and universities. This book is a practical, hands-on guide to capital campaigns. It covers the field in its entirety and provides a useful, friendly, well-organized resource for novices and experienced professionals alike. Now in its third edition, Capital Campaigns: Strategies that Work, Third Edition has become a standard reference on this topic. It outlines step by step what you need to know to conduct a capital campaign and gets the point across with real life stories about campaigns. Charts, check-lists, timetables, budgets, and worksheets provide formats and samples that the reader can use or adapt for her campaign. This reference has also been updated to reflect the most recent trends in capital campaigns and now includes a CD-ROM full of reference material.

Fundraising for Sport and Athletics
Fundraising for Sport and Athletics

Author: Richard Leonard

Publisher: Fitness Information Technology

Published: 2016-11

Total Pages: 0

ISBN-13: 9781940067131

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Most athletic organisations (youth, junior, high school, Olympic, and a large number of college programs) have insufficient finances to meet operational need, and personnel must learn to proactively address resource deficiencies. This book expands upon the foundation of fundraising information and strategies offered in the first edition. This book includes the most recent fundraising models and focuses on more practical and comprehensive applications of fundraising administration. Additionally, the discussion of fundraising programs has been expanded to include all aspects of the fundraising campaign. Whether you are an undergraduate or graduate student studying sport management, athletic administrator running any level sport program, or program coordinator developing your own fundraising effort, this 2nd Edition contains the ideal mix of fundraising theory and practice that will enable your future or current fundraising endeavours.

Image Makers
Image Makers

Author: Robert Jackall

Publisher: University of Chicago Press

Published: 2000-07-20

Total Pages: 372

ISBN-13: 9780226389165

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Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. At every turn, Americans are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations. Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society. Advocacy is now a vocation for many, and American society abounds as well with "technicians in moral outrage," including street-smart impresarios, feminist preachers, and bombastic talk-radio hosts. The apparatus and ethos of advocacy give rise to endlessly shifting patterns of conflicting representations and claims, and in their midst Image Makers offers a clear and spirited understanding of advocacy in contemporary society and the quandaries it generates.