Over the past 50 years Hermann and Gudrun Zapf have designed some of the modern world's most unique and innovative typefaces. In fact, so ubiquitous is Hermann Zapf's Palatino that it has become a common default font on millions of laser printers around the globe. In honor of the Zapfs, an exhibition which traces the calligraphic evolution of several contemporary Zapf typefaces is being held in San Francisco in Fall, 2001. This book is catalog to the exhibition which also features the work of 14 other calligrapher/type designers who have been influenced by the Zapf's work including: Alan Blackman, Rick Cusick, Jean Evans, Phill Grimshaw, Akira Kobayashi, Richard Lipton, Jacqueline Sakwa, Robert Slimbach, Viktor Solt, Jovica Veljovic and Julian Waters.
From the simple representative shapes used to record transactions of goods and services in ancient Mesopotamia, to the sophisticated typographical resources available to the twenty–first–century users of desktop computers, the story of writing is the story of human civilization itself. Calligraphy expert Ewan Clayton traces the history of an invention which—ever since our ancestors made the transition from a nomadic to an agrarian way of life in the eighth century BC—has been the method of codification and dissemination of ideas in every field of human endeavour, and a motor of cultural, scientific and political progress. He explores the social and cultural impact of, among other stages, the invention of the alphabet; the replacement of the papyrus scroll with the codex in the late Roman period; the perfecting of printing using moveable type in the fifteenth century and the ensuing spread of literacy; the industrialization of printing during the Industrial Revolution; the impact of artistic Modernism on the written word in the early twentieth century—and of the digital switchover at the century's close. The Golden Thread also raises issues of urgent interest for a society living in an era of unprecedented change to the tools and technologies of written communication. Chief among these is the fundamental question: "What does it mean to be literate in the early twenty–first century?" The book belongs on the bookshelves of anyone who is inquisitive not just about the centrality of writing in the history of humanity, but also about its future; it is sure to appeal to lovers of language, books and cultural history.
This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure, despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.
**Exploring Calligraphy Master the Art of Elegant Writing** Dive into the timeless art of calligraphy with "Exploring Calligraphy," a comprehensive guide designed to transform your handwriting into an elegant, artistic expression. Whether you're a beginner keen to explore this beautiful craft or an experienced enthusiast looking to refine your skills, this eBook has everything you need to embark on a rewarding calligraphic journey. Start with a solid foundation in the **Introduction to Calligraphy**, where you'll discover its rich history, contemporary relevance, and essential materials. Gain confidence in your penmanship by mastering **Basic Pen Strokes**, learning optimal pen control, and practicing consistency in writing. Journey through various styles starting with the graceful **Italic Script**—from its defining characteristics to detailed practice exercises—and then transition to the sophisticated **Copperplate Calligraphy**, focusing on its smooth lines, flourishes, and advanced lettering techniques. Rediscover the classic charm of **Gothic Script**, with its bold, intricate forms and decorative borders. Then, step into the world of **Modern Calligraphy**, where traditional techniques blend seamlessly with contemporary innovations, providing you with the tools to create unique letterforms and integrate calligraphy into various projects. Expand your skills with **Brush Pen Calligraphy**, mastering the art of thick and thin lines. Unleash your creativity with a plethora of **Creative Calligraphy Projects**, such as designing greeting cards, elegant envelopes, and bespoke wedding invitations. Explore the digital realm with **Digital Calligraphy Techniques**, leveraging tools like Procreate to merge digital and traditional methods. Enhance your understanding of **Calligraphy and Typography**, and learn to elevate your graphic design with calligraphic elements. "Exploring Calligraphy" also offers practical insights, from incorporating calligraphy into journaling and planners to mastering flourishes and embellishments. Delve into cultural calligraphic traditions, build a professional portfolio, and explore ways to monetize your skills and market your calligraphy business. Transform your handwriting into a captivating art form with "Exploring Calligraphy," your ultimate guide to mastering this timeless craft.
New in paperback! If youAEre searching for a font that goes beyond ho-hum, this book is for you. TodayAEs computers provide a selection of fonts that serve reasonably well for workaday letters and publications, but have become utterly boring from overuse. If you want your project to attract the readerAEs attention, you need an original font. Indie Fontsprovides a showcase collection of over 1600 diverse fonts from 19 18 of todayAEs hottest digital type foundries and features the best work of these designers. Indie Fonts will help readers find some of the highest quality fonts available today. The type styles range from the best of Matthew CarterAEs classic designs to the latest irreverence of ingoFonts. Designers searching for unique typefaces will find what they are looking for, whether historical revivals or futuristic techno faces.
In a career that has spanned more than forty years, Matthew Carter has designed many of the typefaces that we see every day in and on publications, books, signs, and screens. Carter's celebrated typefaces include such stalwarts as Galliard, Mantinia, and Verdana. In 1975, he created the now-pervasive Bell Centennial specifically for use in phone books. Publications including Sports Illustrated, the Daily News, Wired, and the Washington Post, along with cultural institutions such as the Walker Arts Center and The Victoria & Albert Museum, have all commissioned Carter fonts. Typographically Speaking: The Art of Matthew Carter entered the field in the days of hand-cut punches and hot-metal type, and has continued to innovate through the eras of photocomposition and digital design. Essays discuss the form of his work, his position and use of typographic history, and his technological innovation. All of his fonts are reproduced in full for reference, and illustrations place his designs in context. Published in conjunction with the University of Maryland Baltimore County.
Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning single letters into typefaces —Definitions of essential type-specific language, terms, ideas, principles, and processes —Ways technology has influenced and advanced type —The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.
Written as an anecdotal first-person account, the reader is treated to famed German calligrapher and typographer Hermann Zapf's personal recollections of technical breakthroughs. Zapf reveals milestones tracing his education in 1930s Germany, to his work on forefront of computer-aided typesetting in the 1970s, to the tour de force design of a complex calligraphic font-Zapfino in the late '90s. Vivid reproductions of Zapf's calligraphy, production proofs, typographic specimens, and photographs complete the portrait of one of the most prolific designers of our time. After a complete sell-out of the American edition, RIT Press is releasing a second edition of Alphabet Stories: A Chronicle of Technical Developments. This new edition is enhanced by the addition of a letterpress-printed broadside designed by Zapf. The insert was typeset and printed at the RIT Cary Graphic Arts Collection using its collection of rare metal "Virtuosa" type - Zapf's elegant script face originally released by Stempel Typefounders in 1952. This book is the first Hermann Zapf monograph to be typeset in the new Palatino Nova and Palatino Sans digital typefaces issued by Linotype.
A beginners' guide to creating calligraphy using a computer, featuring background on the art and techniques of calligraphy; overviews of hardware and software, software tools and drawing, outlines and fills, effects such as overlays and drop shadows, and decoration; exercises; and finished examples.
We are surrounded by documents of all kinds, from receipts to letters, business memos to books, yet we rarely stop to reflect on their significance. Now, in this period of digital transition, our written forms as well as out reading and writing habits are being questioned and transformed by new technologies ad practices. What is the future of the book? Is paper about to disappear? With the Internet and World Wide Web, what will happen to libraries, copyright and education? Starting with a simple deli lunch receipt, SCROLLING FORWARD examines documents of all kinds from the perspectives of culture, history, and technology in order to show how they can work and what they say about us and the values we carry into the new age.
