Updated for the 2007 printing, this unique guidebook for Windshield Adventures along California's Highway 395 has mile-by-mile descriptions of attractions found along the 385 miles from Highway I-15 in the south to the Nevada border. Includes services and information centers, dozens of pictures and maps, RV parks, camping facilities, website addresses and more.
A guide to attractions found along, and accessible from, the 385 miles of Highway 395 in California from Highway I-15 in the south to the Nevada border. A trip that takes you from the high desert in the south through the High Sierras, with loop trips and side trips that take the traveler into the less-traveled areas near the highway. Attractions include ghost towns, hot springs, spectacular fishing areas and hiking and skiiing locatiions. Includes all the helpful info needed for a successful trip. Mile-by-mile descriptions, maps, photos, web-site addresses, phone numbers, RV parks, camping info., museums and nearby attractions.
Practical guide for anyone planning a long-distance motorcycling trip. Choosing, preparing and equipping a motorbike, documentation and shipping, life on the road, trans-continental route outlines: Asia, Africa & Latin America. Updated and now in full colour, this best-seller has been in print for almost 30 years.
Continue the journey Kimberly began in 2016 as she transitioned from male to female. Follow along as she undergoes gender reassignment surgery in Greenbrae, California in June of 2020. Read about the fascinating details of the surgery and what happens when it goes awry. She traveled from Georgia to Texas to California in a 22-year-old motorhome and back home to Georgia in 2021. The success and completion of her transition from male to female brought her much happiness and peace of mind, freeing her from chronic depression in the process. Follow along as Kimberly deals with open-heart surgery and the death of a beloved son.
On the Trail of Robert Pirsig's Zen and the Art of Motorcycle Maintenance, Zen and Now is the story of a story that will appeal to the 5 million readers of the original and serve as an initiation to a whole new generation. Since its original publication in 1968, Zen and the Art of Motorcycle Maintenance: An Inquiry into Values has touched whole generations of readers with its serious attempt to define “quality” in a world that seems indifferent to the responsibilities that quality brings. Mark Richardson expands that journey with an investigation of his own – to find the enigmatic author of Zen and the Art, ask him a few questions, and place his classic book in context. The result manages to be a biography of Pirsig himself – in the discovery of an unknown life of madness, murder and eventual resolution – and a splendid meditation on creativity and problem-solving, sanity and insanity.
NATIONAL BESTSELLER • PULITZER PRIZE WINNER • A “heart-stopping account of the events leading up to 9/11” (The New York Times Book Review), this definitive history explains in gripping detail the growth of Islamic fundamentalism, the rise of al-Qaeda, and the intelligence failures that culminated in the attacks on the World Trade Center. In gripping narrative that spans five decades, Lawrence Wright re-creates firsthand the transformation of Osama bin Laden and Ayman al-Zawahiri from incompetent and idealistic soldiers in Afghanistan to leaders of the most successful terrorist group in history. He follows FBI counterterrorism chief John O’Neill as he uncovers the emerging danger from al-Qaeda in the 1990s and struggles to track this new threat. Packed with new information and a deep historical perspective, The Looming Tower is a sweeping, unprecedented history of the long road to September 11.
Nature never intended Southern California to be anything but desert, so they said. But settlers turned it into farms, factories and living areas for millions of people. The key to that development was 300 miles north, in the High Sierra, where the company that became the Southern California Edison Company undertook the creation of one of the great water power developments in the world. They called it Big Creek. Completed in 1929, this work of engineering art involved six dams, eight tunnels (one 13 miles long), three major artificial lakes and five powerhouses—all created to ensure electric power for a rapidly growing Los Angeles and suburbs. Author David H. Redinger was Resident Engineer for the Big Creek Hydroelectric Project, one of the most extensive in the world. In this fascinating book, he recounts the obstacles encountered in building a railroad in the High Sierra, from carving roads and tunnels through rough terrain, to enduring snowstorms at high altitudes, and generally accomplishing near-miracles with brainpower, mulepower, steampower, and manpower.
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
