The Mirror

The Mirror

Author: E.N.O. Provencal

Publisher: Graphic Communications Group

Published: 1997-03-27

Total Pages: 24

ISBN-13:

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Marketing Management, 2nd Edition

Marketing Management, 2nd Edition

Author: Arun Kumar & N. Meenakshi

Publisher: Vikas Publishing House

Published: 2011

Total Pages: 969

ISBN-13: 8125942599

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Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.


Successful Sales Promotion

Successful Sales Promotion

Author: A. Toop, R. Elliott, P. Choudhury

Publisher: Orient Blackswan

Published: 1991

Total Pages: 172

ISBN-13: 9788125007821

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Sales Promotion Is Rapidly Being Recognised As One Of The Most Dynamic Elements Of The Marketing Mix. In The Process It Is Attracting Increasingly Higher Percentages Of Marketing Budgets-Even Upto 50% In Some Cases. A Contemporary And Relevant Book On This Aspect Of Marketing, Successful Sales Promotion Is A Unique Compilation Of 26 Exciting Case Studies All Indian, Such As Horlicks, Nestle, British Airways, Pepsi, Thums-Up, Welcom Group, And Brooke Bond Amongst A Host Of Others. This Makes It The Only Book Of Its Kind That Deals Essentially With The Indian Environment.


The Bead Collector

The Bead Collector

Author: Sefi Atta

Publisher: Simon and Schuster

Published: 2021-10-19

Total Pages: 313

ISBN-13: 1623710820

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A new novel from Wole Soyinka prize-winning author of Everything Good Will Come. Lagos, January 1976, six years after the Nigerian Civil War. A new military regime has been in power for six months, but rumors are spreading that a countercoup is imminent. At an art exhibition in the affluent Ikoyi neighborhood, Remi Lawal, a Nigerian woman who runs her own greeting-card shop, meets Frances Cooke, who introduces herself as an American art dealer, in Nigeria to buy rare beads. They become friends and over the next few weeks confide in each other about their aspirations, loyalties, marriage, motherhood?and Nigeria itself, as hospitable Remi welcomes the enigmatic Frances into her world. Remi’s husband, Tunde, naturally suspects Frances—like any American in Lagos—of gathering intelligence for the CIA, yet she is unconvinced. Cynical about the country’s unending instability, and alienated by the shallowness of the city’s elite, she willingly shares her views with Frances. But the February 13 assassination of General Muhammed prompts Remi to reconsider one particular conversation with her new acquaintance in a different light. Her discouragement overcome by a reawakened sense of patriotism, she begins to doubt that the bead collector is who she claims to be. With her signature subtlety and wit, Sefi Atta recasts the international espionage tale by bringing the intrigue and politics of family life to the fore. The story of a brief friendship, The Bead Collector reveals one Nigerian mother’s yearning—amid legacies of conflict and uncertainty—to help build her country from home.


Tiffins & Chanawallahs

Tiffins & Chanawallahs

Author: Oonagh Prettejohn

Publisher: Austin Macauley Publishers

Published: 2023-08-18

Total Pages: 160

ISBN-13: 1398488054

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Oonagh’s story takes us on a vivid journey through her post-colonial childhood in India, full of color, vitality, and unforgettable memories. However, as she leaves her birth country in 1962 to move to England with her family, Oonagh’s cherished childhood recollections take on a surreal quality. Determined to rediscover her roots and emotional identity, she embarks on a poignant quest. From the roots of her maternal family, where ‘Staying On’ was in her grandmother’s blood, to the adrenaline-fueled excitement of gleaming gun barrels counted and stacked in pillars by the light of hurricane lamps, Oonagh’s journey uncovers both the beauty and harsh realities of her homeland. Through her Ayah Ruth’s captivating stories, she experiences the intoxicating fragrance of jasmine on the day of Rinqu’s marriage, and the deep bonds of love and loyalty that define family life in India. With rich detail and compelling prose, Oonagh’s tale takes readers on a breathtaking journey of self-discovery and a celebration of the cultural richness of India.