Selling Electronic Media
Selling Electronic Media

Author: Ed Shane

Publisher: CRC Press

Published: 1999-02-17

Total Pages: 488

ISBN-13: 1136026266

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"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.

The Codes of Advertising
The Codes of Advertising

Author: Sut Jhally

Publisher: Routledge

Published: 2014-05-22

Total Pages: 240

ISBN-13: 113521302X

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This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

Audience Ratings
Audience Ratings

Author: Hugh Malcolm Beville

Publisher: Psychology Press

Published: 1988

Total Pages: 430

ISBN-13: 9780805801743

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First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.

Electronic Media
Electronic Media

Author: Norman J. Medoff

Publisher: Taylor & Francis

Published: 2013-03-20

Total Pages: 320

ISBN-13: 1136030417

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Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.

Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding
Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding

Author: Plunkett Research Ltd

Publisher: Plunkett Research, Ltd.

Published: 2006-04

Total Pages: 480

ISBN-13: 1593920423

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Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.

Communication Technology
Communication Technology

Author: Dana Royal Ulloth

Publisher: University Press of America

Published: 1992

Total Pages: 220

ISBN-13: 9780819183668

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This collection of articles reviews some of the latest developments in telecommunications and electronic storage and processing devices, and provides a perspective on telecommunications capabilities currently available. Each section focuses on specific technologies or aspects of the communications environment. ^BSelected Contents: A Little Light, A Bright Promise: Fiber Optics; Teleconferencing: A Rapidly Growing Innovation; Cellular Phones: The Way We Communicate Today; GTE in Cerritos; Cable Television Regulation and Competition; Cable Television: Application and Technology; Communication Satellites; High Definition Television: The Next Generation; Interaction Video Graphics; Desktop: What's in Store for Publishing; Videocassette Recorders; Videodisc; The VCR of the 90s; Compact Discs; CD-ROM: Past and Present on Disc