Buying Reality

Buying Reality

Author: Danilo Yanich

Publisher: Fordham University Press

Published: 2020-04-07

Total Pages: 369

ISBN-13: 0823288978

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From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day’s news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn’t the age of political ads on local TV coming to a close? You might think. But you’d be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there’s a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures—and the 2020 campaign shows no signs of bucking this trend. When candidates don’t enjoy the name recognition and celebrity of the presidential contenders, it’s very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day—not Tweets—to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics—almost 90 percent of 2016’s local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races—a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say—the bought reality—and what political stories used to cover.


Rent Vs Own

Rent Vs Own

Author: Jane Hodges

Publisher: Chronicle Books

Published: 2012-03-21

Total Pages: 271

ISBN-13: 1452102538

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Finance and real estate reporter Jane Hodges explains how the housing market works and breaks down all the pros and cons of buying and renting to help consumers make the best choice for their budget, market, emotional needs, and future.


The Myth and Propaganda of Black Buying Power

The Myth and Propaganda of Black Buying Power

Author: Jared A. Ball

Publisher: Springer Nature

Published: 2020-04-01

Total Pages: 116

ISBN-13: 3030423557

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This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while “buying power” is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America.


Compulsive Buying

Compulsive Buying

Author: Astrid Müller

Publisher: Routledge

Published: 2011-01-07

Total Pages: 256

ISBN-13: 1136895264

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Rooted in research and clinical practice, Compulsive Buying examines the drive that compels people to compulsively purchase and hoard their acquisitions. The authors and contributors cover the entire scope of this behavior and discuss what clinicians need to know in order to better understand and treat their clients. Among the key subjects examined are case reports, correct diagnosis, assessment and instruments, comorbidity, treatment, research, and directions for future research. The book ends with a useful guide for therapists, which includes data and research; and a treatment manual, which includes questionnaires and exercises for clinician and client alike.


Buying Your Home

Buying Your Home

Author: Lien Bich Luu

Publisher: Routledge

Published: 2021-09-05

Total Pages: 124

ISBN-13: 100044175X

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Many young people aspire to own their own home but face a myriad of challenges such as high property prices, the need to raise a large deposit, and difficulties of getting a mortgage. The process of buying a property is also stressful, fraught with complexity and uncertainty, and a mistake can prove very costly. This book therefore provides a much-needed step-by-step guide to help those seeking to buy a property for the first time. Packed with helpful and practical tips, this book gives a complete overview of the house-buying process, including finance, legal and property aspects. The authors discuss a wide range of topics, including: creating the right mindset the pros and cons of home ownership how to choose a suitable property how to save for a deposit how to negotiate for a better price how to get a mortgage the steps in the house-buying process how to ensure that mortgage payments can always be met The book is written by experienced property buyers who have bought multiple properties, who have worked as a mortgage adviser and financial planner and who understand personal finance. It will be essential reading for undergraduate students in the field of accounting and finance and will also appeal to the general public, particularly those seeking to buy a property for the first time. After reading the book, readers will be able to map out a plan to buy their first property with greater confidence and make a better and more informed decision that will bring financial rewards.


A New Reality

A New Reality

Author: Jonas Salk

Publisher: Simon and Schuster

Published: 2018-06-26

Total Pages: 200

ISBN-13: 194795105X

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A New Reality: Human Evolution for a Sustainable Future provides a startling, fresh new message of understanding, perspective and hope for today’s tense, rapid-fire, kaleidoscopically changing world. A New Reality: Human Evolution for a Sustainable Future provides a startling, fresh new message of understanding, perspective and hope for today’s tense, rapid-fire, kaleidoscopically changing world. Drawn from the writings of visionary scientist Jonas Salk, who developed the polio vaccine, extended and developed by his son Jonathan, the message of the book explodes from the past and sheds light on tensions that besiege us and the currents of discord that are raging as these words are written. More importantly, it indicates a way forward out of our current situation. Written by a world-famous doctor and folk hero, based on population data, rich in visual imagery, elegantly designed, and clearly written, A New Reality is unique in the marketplace. Readable in one or two sittings, it is accessible to the general reader while at the same time being of essential value to policy makers and academics. Its brevity and simplicity of design belie the importance and sophistication of its message. “We are at a point in the course of human social evolution when the demands of survival converge with the higher ideals of humankind and the well-being and flourishing of human society. It is up to us to see that we navigate this transition, adapting to and emerging in a new reality.” —A New Reality Our country is divided and polarized. Terrorism is a major threat throughout much of the world. Mass migrations are causing national and international tension. Population growth continues to increase, especially in the developing regions of the world. Controversy rages as to the use of fossil fuels versus the development of alternative forms of energy. Disagreement continues about climate change. Opposing currents of opinion collide as to how much we should help other areas in the world and how much to help ourselves. Basic values are in conflict. More than 40 years ago, Jonas Salk understood that we are at a unique moment in the history of the human species. After centuries of increase, population growth has begun to slow and is trending toward equilibrium. This change is accompanied by an equally significant change in human values—a shift from those based on unlimited availability of resources, unremitting growth, excess, independence, competition and short-term thinking to those based on limits, equilibrium, balance, interdependence, cooperation and long-term thinking. This momentous transition is the source of far-reaching tension and conflict. The way through this difficult era is to understand its basis and to focus on new values that will be of the greatest benefit to humankind. There is an urgency, however, and failure to adapt will result in disaster both for humanity and for the planet as a whole. A New Reality delivers a message of both caution and hope. Readers across the social and political spectrum will find it a reasoned and balanced counterpoint to current social and political trends. Its elegant design and long-range perspective will appeal to general readers, policy makers, millennials, baby boomers, teachers, and students, filling a need in the marketplace for a work of positivity and wisdom in otherwise bleak times.


Virtuous Reality

Virtuous Reality

Author: Jon Katz

Publisher: Random House (NY)

Published: 1997

Total Pages: 254

ISBN-13: 9780679449133

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New electronic technologies are "dumbing down" America. Pop culture creates violent kids with short attention spans. The decline of the print media has made adults politically apathetic. Communicating by computer isolates us and erodes our civic life. The internet, MTV, live cable talk shows, and other multimedia are corroding our society. . . right? Wrong!! retorts Jon Katz. In his brilliant "take no prisoners" polemic, he explains that if you believe any of the above, you've been swallowing the propaganda expounded by the powers that be, including the likes of William Bennett, Bob Dole, Tipper Gore, and Bill Clinton -- all of whom are keeping us ignorant of the real problems. This cutting-edge book -- as useful to media-phobes as it is to Webheads -- brings a much needed voice of reason and clarity to the debate over technology's impact on society. It will make its readers rethink everything they've ever been told or read about the interaction between technology, media, and culture.


Embracing the Buying Revolution

Embracing the Buying Revolution

Author: Kenneth Flood

Publisher: Austin Macauley Publishers

Published: 2024-04-26

Total Pages: 164

ISBN-13: 1035819848

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The Buying Revolution has changed forever the landscape of complex, high-value sales. Traditional approaches are no longer appropriate in this new commercial environment. Fresh perspectives and innovative strategies are essential for success. This book serves as the ultimate roadmap, guiding readers through the uncharted territory of the new Buying Arena. By embracing change and adopting forward-thinking methodologies, leaders and sales professionals can confidently navigate these transformative times, to position themselves for success in the new Enterprise Sales era.


Bending Reality

Bending Reality

Author: Victoria Song

Publisher: Simon and Schuster

Published: 2021-08-24

Total Pages: 97

ISBN-13: 1637630050

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Bending Reality is the innovative process used by billionaires, tech leaders, and the world's most successful people to make the impossible . . . probable. Victoria Song teaches readers how to unlock the hidden power within their bodies to get what they want. After achieving success but lacking fulfillment as a student at Yale University and Harvard Business School, and then as a Forbes 30 Under 30 Venture Capitalist, Victoria set off on an unusual quest to study, train, and work with more than 24 of the best coaches, therapists, and healers in the world. She then deployed the skills and tools she'd learned with a diverse group of the world's highest performers. Through it all, she's discovered the codes that enable her clients to bend reality toward the directions they want. By accessing this extraordinary ability, Victoria's clients have sold a company for 4 billion dollars, grown revenue 1,000% during a pandemic, and pivoted to design a more effective COVID-19 vaccine. Victoria reveals the meta-framework behind peak performance, self-development, therapy, and meditation that is accessible for all. Whether you've studied these areas closely or this is the first book you've read on this topic, you'll have a front row seat to how the world's elite use this knowledge to achieve more while doing less. In this fast-paced guide to success, you will learn how to: Bend reality by mastering two states of being that most people aren't even aware of. Navigate change and face the unknown like the greatest leaders. Access creative downloads that artists, musicians, and geniuses receive. Make your own luck--there's literally a recipe! Find your unique "zone of genius" and live from it every day. Packed with powerful tools and exercises, Bending Reality will move you beyond intellectual understanding to embodiment. This is not another mindset book. You're ready for Bending Reality if you realize it's time to go beyond the mind and harness the full capacity of your consciousness to make quantum leaps in every area of your life. After learning how to bend reality, you will no longer need to memorize rules, tips, or tricks, but you will embody the essence of a remarkable leader who can make the impossible--probable.