Buy Recycled Training Manual
Buy Recycled Training Manual

Author: DIANE Publishing Company

Publisher: DIANE Publishing

Published: 1996-07

Total Pages: 96

ISBN-13: 0788131605

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This teaching text discusses the details of full loop recycling. Covers the special topics that buyers & purchasing agents must face before they will become committed to buying recycled in an effort to help everyone understand the problems of perception that must be overcome. Also provides information on where to purchase recycled products & gives tips about getting to know the products. Discusses how to create the demand for recycled products. Illustrated.

Sustainable Marketing
Sustainable Marketing

Author: Donald A. Fuller

Publisher: SAGE

Published: 1999-02-02

Total Pages: 409

ISBN-13: 0761912193

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Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials [to] products [to] consumption [to] disposal) that leads to the pollution of ecosystems. The book's running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.