A guide designed for young professionals at various levels to improve their communication skills and functional knowledge. It provides an approach to targeting frequently misused slang or confusing words in an everyday business setting. This book covers: Useful common idioms; useful euphemisms; corporate hierarchy; performance review; and, more.
An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.
This Grammar Guru will solve the world's problems. Or, at least, help you figure out when to use an Oxford comma. The New York Times Put your English skills to work for you! This book is ideal for intermediate and advanced (CEFR B1-C1) nonnative speakers of English seeking to increase their communication confidence and effectiveness in the workplace. Improve your precision and professionalism so your ideas shine! The book consists of 50 short quizzes which include the most common English errors made by nonnative speakers in professional environments. This fun format allows you to find your own frequent errors and fix them. You will test your skills quickly, daily, and build your language awareness and accuracy in writing and speaking English. Short, clear explanations after each quiz help you improve your knowledge of the grammar rules. Complementing the quizzes are Ellen says boxes with the same practical advice on good communication etiquette and habits that Ellen has been sharing for years with large corporate clients in New York City and beyond. Witty and humorous drawings illustrate confusing language and common misunderstandings. The focus of the exercises is on fixing your grammar and problems with word choice. Examples are pulled from every industry: finance, law, consulting, publishing, real-estate, retail, technology, energy, pharmaceutical, manufacturing, education, advertising, government, insurance, non-profit, and more. Whatever your profession or interest, you will benefit from the exercises contained in this book. If you are just looking to sharpen your English, this book is for you, too. You will be learning from a professional writer with two decades of experience teaching executives in a business setting. A language-learner herself who has studied some two dozen languages, Ellen Jovin has written this book to help motivated working adults advance their business English on their own time and at their own pace. Note that this book reflects global English usage, but spelling is American English.
There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.
Answers to the 12 most common and critical questions about corporate giving In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more. Offers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenship Reveals how an effective philanthropic program and commitment can be incorporated in any organization Contains a comprehensive review of the information corporations need to make informed decisions about giving The author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life.
Are you one of the many women out there who needs a brand-new model for your business career? Are you looking for entrepreneurial alternatives to the world of big business, but aren’t sure where to start? A transition into small business is a natural progression for countless women who have invested the first phase of their careers in large companies. Many mid-career women dream of starting their own businesses, but until now there hasn’t been a book that gives them the sense of multiple choice that helps them find the right entrepreneurial fit—options that go beyond starting a venture to include buying an independent business or a franchise, joining or consulting for small businesses, or working with partners. There’s a confusing array of how-to books out there with general advice about starting a business, conducting a job search, or balancing work and family. But what entrepreneurial women really need are the strategic tools for choosing and growing a business that will not only make them money, but make them happy as well. Women need direct, gender-specific advice about succeeding financially in their businesses; they also crave the feeling that their work matters, and they want flexibility and control over their professional lives in order to achieve a healthy work-life balance. This book offers them the womenfriendly business advice they need and numerous true-life role models to identify with and emulate. Author Ginny Wilmerding opens women’s eyes to the advantages of buying, joining, or consulting for existing small businesses, fully explaining the alternatives to starting from scratch. If you lack an original business idea, this book will give you the confidence you need to get excited about pursuing a business idea other than your own. But if you do want to start a company from the ground up, there’s plenty of food for thought for you here, too. Wilmerding not only shares her own stories and outside experts’ advice but also includes insightful vignettes from women who have found their niches and are succeeding financially. If you’re wondering how to finance your small business, Wilmerding steers you toward success in obtaining SBA loans and other financing. Finally, if you’re considering partnering with others to share the risk and the fun, she prepares you for partnership success, and explains the importance of good advisers and mentors. The goal of this book is to get you started on the path to a successful career in the small business world, a world that needs experienced, smart, versatile women like you to join its ranks. Smart Women and Small Business is the ultimate professional guide for mid-career, business-minded women who want to achieve the same independence and success as their entrepreneurial male peers—but in their own way.
Learning English can be fun. Learning how to use English correctly can be fun as well. This book has that purpose in mind: to turn the EFL or ESL classroom into a place where learning takes place through fun activities which accomplish their objective: fluency in spoken and written English. By having students use Business English and Conversation in class, the teacher will make them develop the four skills which are essential when learning another language: Listening Speaking Reading Writing To help the teacher lead his or her students towards attaining such fluency, the book contains hundreds of exercises of all kinds, including some which are optional. It also contains varied samples and recycling of all material. In an ideal EFL-ESL situation, the teacher will adapt the book to suit the needs of his or her students.
Our organizations are flooded with empty talk. We are constantly "going forward" to lands of "deliverables", stopping off on the "journey" to "drill down" into "best practice". Being an expert at using management speak has become more important in corporate life than delivering long lasting results. The upshot is that meaningless corporate jargon is killing our organizations. In this book, management scholar the author argues we need to call this empty talk what it is: bullshit. The book looks at how organizations have become vast machines for manufacturing, distributing and consuming bullshit. It follows how the meaningless language of management has spread through schools, NGOs, politics and the media. Business Bullshit shows you how to spot business bullshit, considers why it is so popular, and outlines the impact it has on organizations and the people who work there. It also outlines what we can do to minimise bullshit at work. The author makes a case for why organizations need to avoid empty talk and reconnect with core activities.
Speak Business English Like an American for Native Chinese Speakers is a popular new book & audio CD set designed to help you succeed on the job - whatever you're doing, wherever you're working. The set is great for self-study, with dozens of helpful exercises to reinforce the material. American English speakers use many phrases and expressions on the job. If you don't know these expressions, you're left out of the conversation. You're out of it. This book & CD will help you speak business English like an American -- quickly and confidently. Once you have the knack, no one can take it away from you. With this book and CD, your career will benefit for years to come. You'll learn the idioms & expressions that you hear at work. What do your colleagues and coworkers, your customers or clients really mean? How can you use these expressions too? All expressions are defined in both English and Chinese. Language is always changing and business English changes especially fast. That's why we've explained the most up-to-date expressions -- today's business English. Now you'll be able to use these expressions, too. People will marvel at your command of English.
Teaching English Online - Business English through Coaching and Conversation - Full Ebook - 195 pages Are you an existing Online English Teacher with a desire to incorporate Business English into your teaching arsenal? Or, perhaps, you're planning to pursue Online Teaching as either a full-time profession or side-hustle. Whichever box you fall into, this Ebook could be for you! As an experienced Online English Teacher with a background in HR and over 20 years of work experience, I largely specialise in Business English, teaching via the popular language-learning platform, Italki, in addition to offering private lessons on my website. The vast majority of my students are B1-C2 level ADULT PROFESSIONALS based in Russia, and across Europe. Many work in particular fields such as IT, Banking and HR. Students such as these may be working for an international company, are relocating to an English-speaking country, or may simply want to focus on their interview technique. The issue is, however, is that much of the Business English material available to teachers has a tendency to focus on overly-formal language, outdated situations and generalised vocabulary which may not be relevant to individual students. Also, professionals may be able to describe the technical intricacies of their job role, but struggle when it comes to discussing behaviours. 2020 has also seen a change in Business English. Boardroom meetings have turned into Zoom calls, Job Interviews take place over Skype, and the use of informal language on modern communication platforms has become far more prominent. This Ebook is split into three simple parts - WHY, HOW, AND WHAT. The 'Why' section is aimed at teachers who may have little to no experience in teaching Business English. What types of student need to improve their Business English through coaching and conversation? For what reasons? In what situations do students need to improve their Business English? The 'How' section describes useful teaching techniques I have used, such as an adapted PPP lesson plan, methods of building writing capability, a behavioural interview focus, and much more! Classroom lessons and textbooks for advanced students are not necessarily useful. Advanced students want to have a conversation, build their confidence and learn new, relevant vocabulary. Keeping this in mind, the 'What' section consists of over 60 behavioural, skills-based, issues-based, and industry-specific conversational lesson plans. Each lesson plan contains useful prompts for the teacher, relevant phrasal verbs, idioms, and collocations for the student to use during a lesson, in addition to pre-work/technical prompts for both the student and teacher in the industry-specific topics. These lesson plans will last you forever!! You can also find examples of behavioural interview questions which are typically asked in modern times, particularly around failure and reflection, leadership skills and more, instead of the typical "What are your strengths and weaknesses" questions. Overall, Business English students need support with confidence. This can only be achieved through 1-2-1 coaching and conversation. If you are an existing, experienced teacher who would simply like to have some useful lesson plans to hand, you can purchase the lesson plans-only version from this site. Happy Teaching!
