A business-driven approach to understanding data communications. Explaining the why and how of data communications, Michael Gendron's new textbook, Business Driven Data Communications, takes a business-driven infrastructure design approach--rather than solely focusing on a technical networking approach. Overall, this text presents technical material within the focus of business process support and infrastructure design.
LEARN HOW TO DO DATA COMMUNICATIONS!Updated to reflect the latest developments in the field, Goldman & Rawlesa's business-oriented approach shows you how to do modern data communications design, rather than just reading about it. The text guides you through the analysis, design, implementation, and management of local area networks, internetworks, wide area networks, and voice communications. Youa'll learn how to apply data communications and networking technologies to solve real business problems and exploit business opportunities.Key Features Updated content that reflects the latest theory and technology. A business-first, problem-solving approach that starts with the overall business problem, and shows how technology can solve the problem. Process-oriented thinking models, including the top-down model, input-processing-output model, OSI model, and the client0-server architecture model. A careful balance of business and technology information, including both hands-on technical information and plenty of real-world business examples.
Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: · The special properties that make data such a powerful asset · The hidden costs of flawed, outdated, or otherwise poor-quality data · How to improve data quality for competitive advantage · Strategies for exploiting your data to make better business decisions · The many ways to bring data to market · Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.
This textbook reflects the latest trends in business data communications and addresses basic concepts such as local area networks, protocols, network management, and network software without excessive detail or overly technical discussions.
This complete introduction to data communications is written to bring a fresh, readable, business-oriented perspective to the technology that lies at the heart of the booming telecommunications revolution. Providing a solid background of fundamentals to tomorrow's information systems professionals, this survey of data communications keeps a balance between the super-technical and the watered-down, providing a solid understanding not only of how things work, but how they can be applied to create business solutions. New technologies covered in this updated third edition include wireless technology, security, and the Ethernet; while maintaining the pedagogical elements that have been successful for students in the past.
Balances the technical and managerial aspects of data communications. The goal is to strike a balance between understanding how networks operate and how to successfully apply them. Real Life examples used throughout the text. The use of networks has become more complex over the past few years. The text contains dozens of examples in Management Focus Boxes that shows how real organizations are using telecommunications and networking. Coverage of all the important topics in data communications is included in the text. The critical technology and/or network management issues are covered. Network Protocols coverage--TCP/IP.
Included in this work is coverage of the Internet and WWW, with a detailed examination of Intranets. Real-world case studies and Web courses are used to support the pedagogy.
