Neural Networks in Business
Author: Kate A. Smith
Publisher: IGI Global
Published: 2003-01-01
Total Pages: 274
ISBN-13: 9781931777797
DOWNLOAD EBOOK"For professionals, students, and academics interested in applying neural networks to a variety of business applications, this reference book introduces the three most common neural network models and how they work. A wide range of business applications and a series of global case studies are presented to illustrate the neural network models provided. Each model or technique is discussed in detail and used to solve a business problem such as managing direct marketing, calculating foreign exchange rates, and improving cash flow forecasting."