This book is a combination of two works by the authors, Sales Humor Delivery Skills and Sales Humor Writing Skills. An important skill in sales, and in any business situation, is the proper delivery and use of humor. And it can be learned. Sales Humor Delivery Skills teaches important elements of delivering effective humor. This book will not only teach some of the secrets of professional joke writing, but will also teach how to apply them to sales and business situations. This title is part of the highly acclaimed UniversityofHealthCare series on sales.
This guidebook combines the company's funniest and most interesting sales-related courses in one afforable package in a text-only version that keeps readers on the cutting edge of sales. Completion of this program will develop skills in areas not generally covered by most sales training courses.
The coaching and leadership techniques of Marshall Goldsmith, teaching executive coaching, behavioral change, teamwork and teambuilding, for every manager and employee.
The second book in a wide-ranging and comprehensive five-volume series carries the reader through the difficulties of the American Rebellion, a war in which the maritime states of Europe combined against Britain, the long conflict with Revolutionary and Napoleonic France, and a 10-year war to maintain trade. Throughout, Britain's Merchant Navy was of supreme importance and had to fight for its very existence. The first complete study of Great Britain's Merchant Navy restores it to its rightful place in the nation's history, alongside—but hithero eclipsed by—the Royal Navy.
A guide for the medical device and pharmaceutical sales representative on sales skills to use with doctors and hospitals while observing correct procedures and building trust. It covers the structure of a hospital, medical staff, the hospital pharmacy, hospital-based pharmacist, the nursing service, policies and procedures for hospital vendors.
*WINNER OF THE BUSINESS BOOK AWARDS 2020!* If you’re a coach, consultant, or speaker who makes a living from your expertise, this is for you. It’s the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying ‘yes’. Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you’ve finished? Don’t let your book stay in your head – allow it to come to life and make a positive difference to both you and your readers by following the guidance you’ll find in here. · Section 1: Plan. Learn how to create a strategic plan and outline for your book, so it both supports your business and helps the people you want to reach. · Section 2: Write. Master the art of crafting your work so it engages, inspires, and educates your readers. · Section 3: Promote. Discover how to market your book so it sells to a ready-made audience. This is the final step in building a reputation as the go-to expert in your field.
A discussion of the basics and genres of the comic point of view includes essays and interviews with such authors as Dave Barry, Sherman Alexie, and Melissa Bank.
WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER • Anyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford’s Graduate School of Business. Don’t miss the authors’ TED Talk, “Why great leaders take humor seriously,” online now. “The ultimate guide to using the magical power of funny as a tool for leadership and a force for good.”—Daniel H. Pink, #1 New York Times bestselling author of When and Drive We are living through a period of unprecedented uncertainty and upheaval in both our personal and professional lives. So it should come as a surprise to exactly no one that trust, human connection, and mental well-being are all on the decline. This may seem like no laughing matter. Yet, the research shows that humor and laughter are among the most valuable tools we have at our disposal for strengthening bonds and relationships, diffusing stress and tension, boosting resilience, and performing when the stakes are high. That’s why Jennifer Aaker and Naomi Bagdonas teach the popular course Humor: Serious Business at the Stanford Graduate School of Business, where they help some of the world’s most hard-driving, blazer-wearing business minds infuse more humor and levity into their work and lives. In Humor, Seriously, they draw on findings by behavioral scientists, world-class comedians, and inspiring business leaders to reveal how humor works and—more important—how you can use more of it, better. Aaker and Bagdonas unpack the theory and application of humor: what makes something funny, how to mine your life for material, and simple ways to identify and leverage your unique humor style. They show how to use humor to rebuild vital connections; appear more confident, competent, and authentic at work; and foster cultures where levity and creativity can thrive. President Dwight David Eisenhower once said, “A sense of humor is part of the art of leadership, of getting along with people, of getting things done.” If Dwight David Eisenhower, the second least naturally funny president (after Franklin Pierce), thought humor was necessary to win wars, build highways, and warn against the military-industrial complex, then you might consider learning it too.
