This book makes a challenging--but hopeful--argument for anyone with a client relationship: sustainable and accountable interpersonal relationships are a precondition for health and well-being. It argues that there are always opportunities to deepen the quality and range of the client connection. Compellingly written, it brings a host of case studies to life, weaving insights from critical theory and social epidemiology into explorations of the practical actions that any professional committed to strengthening the relational base of their clients can take.
Eagerly awaited by many counsellors and psychotherapists, this new edition includes an updated preface, new content on recent research and new developments and debates around relational depth, and new case studies. This groundbreaking text goes to the very heart of the therapeutic meeting between therapist and client. Focusing on the concept of ′relational depth′, the authors describe a form of encounter in which therapist and client experience profound feelings of contact and engagement with each other, and in which the client has an opportunity to explore whatever is experienced as most fundamental to her or his existence. The book has helped thousands of trainees and practitioners understand how to facilitate a relationally-deep encounter, identify the personal ‘blocks’ that may be encountered along the way, and consider new therapeutic concepts – such as ′holistic listening′ – that help them to meet their clients at this level. This classic text remains a source of fresh thinking and stimulating ideas about the therapeutic encounter which is relevant to trainees and practitioners of all orientations.
This book provides a practical and proven approach to designing relational databases. It contains two complementary design methodologies: logical data modeling and relational database design. The design methodologies are independent of product-specific implementations and have been applied to numerous relational product environments. 0201114348B04062001
Learn effective and scalable database design techniques in a SQL Server environment. Pro SQL Server 2012 Relational Database Design and Implementation covers everything from design logic that business users will understand, all the way to the physical implementation of design in a SQL Server database. Grounded in best practices and a solid understanding of the underlying theory, Louis Davidson shows how to “get it right” in SQL Server database design and lay a solid groundwork for the future use of valuable business data. Gives a solid foundation in best practices and relational theory Covers the latest implementation features in SQL Server Takes you from conceptual design to an effective, physical implementation
This book constitutes the refereed proceedings of the Third International Conference on Cooperative Design, Visualization, and Engineering, CDVE 2006, held in Mallorca, Spain in September 2006. The book presents 40 revised full papers, carefully reviewed and selected from numerous submissions. The papers cover all current issues in cooperative design, visualization, and engineering, ranging from theoretical and methodological topics to various systems and frameworks to applications in a variety of fields.
Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
The #1 Easy, Commonsense Guide to Database Design—Now Updated Foreword by Michelle Poolet, Mount Vernon Data Systems LLC Michael J. Hernandez's best-selling Database Design for Mere Mortals has earned worldwide respect as the simplest way to learn relational database design. Now, he's made this hands-on, software independent tutorial even clearer and easier to use. Step by step, this new 25th Anniversary Edition shows you how to design modern databases that are soundly structured, reliable, and flexible, even in the latest online applications. Hernandez guides you through everything from planning to defining tables, fields, keys, table relationships, business rules, and views. You'll learn practical ways to improve data integrity, how to avoid common mistakes, and when to break the rules. Updated review questions and figures help you learn these techniques more easily and effectively. Understand database types, models, and design terminology Perform interviews to efficiently capture requirements—even if everyone's working remotely Set clear design objectives and transform them into effective designs Analyze a current database so you can identify ways to improve it Establish table structures and relationships, assign primary keys, set field specifications, and set up views Ensure the correct level of data integrity for each database Identify and establish business rules Preview and prepare for the future of relational databases Whatever relational database systems you use, Hernandez will help you design databases that are robust and trustworthy. Never designed a database before? Settling for inadequate generic designs? Running existing databases that need improvement? Start here.
For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
