Author: Mike McAllum

Publisher:

Published: 2008

Total Pages: 236

ISBN-13: 9780646496580

Designing better futures is a book that confronts the greatest question of our times and arguably the greatest question facing humanity; "how can cities and organizations, some with growing populations and all with aspirational ideals, navigate the turbulence and live within the constraints of the planet, while at the same time creating futures that are demonstrably better than what exists now?" What makes this book interesting is not just the challenge it poses but the roadmap it provides to help build appropriate solutions and more coherent actions than would otherwise have been the case." Designing better futures is for corporate leaders, policy makers and intelligent readers who understand that yesterday's successes are a poor guide for the profoundly reshaped global markets and patterns of consumer behaviour in the 21st century. It explores: why and how we need to think differently; the revolution in strategy and design now underway; the changes new technologies will usher in over the next two decades; what will make change successful in a world of compound impacts; the leadership skills we will all need to make this new reality happen at the speed required. Designing better futures draws together in a highly readable way, that is both simultaneously profound and simple, a rich and thoughtful body of emerging writing about the challenges and meaning of the 21st century.