This is a guide to all the units of the BTEC First Travel and Tourism qualification. Activities and discussion points enhance students' learning experience and real-life case studies help them explore authentic issues in the travel and tourism industry.
Exactly matched to the 2007 BTEC National Travel and Tourism specifications, this full colour second edition of our popular textbook provides comprehensive coverage of all the core units for the qualification, plus specialist units to complete the Award and Certificate. Further units contribute to the completion of the BTEC National Diploma. Written in a lively and engaging style, the book includes up-to-date statistics, case studies, assignments and activities.
Part of the "BTEC National Travel and Tourism Book 2", this second edition is designed to match Edexcel's specification. It provides information to cater for students of mixed abilities through differentiated achievement targets of Pass, Merit and Distinction. It also includes practice assignments and case studies.
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business travel and tourism * The social, economic, and environmental impacts of business tourism * The ethical dimension of business tourism * The marketing of business tourism products * The impact of new technologies on the business tourism market * How to organise successful conferences, exhibitions, and incentive travel packages Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK. 'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
This full-colour textbook provides an in-depth introduction to the travel and tourism industry. Written to cover unit 1 of the WJEC A level in travel and tourism, it is also suitable for AS and level 2/3 travel and tourism qualifications from other awarding bodies.
The purpose of this book written by Beverley Goodman is to develop your knowledge and understanding of the role of airline cabin crew. It seeks to dispel myths, to be informative and to encourage you to achieve your personal goals. The book is structured around the 6 compulsory Units of the Level 2 Introduction to Cabin Crew Qualification offered by a number of awarding bodies (exam boards). Currently, these include Edexcel/BTEC, NCFE, City & Guilds and Ascentis. The book is also designed to be relevant to a variety of other cabin crew training and education courses. It is a useful revision tool and will prove helpful when completing tests, assignments and interviews. Units covered in the book: Unit 1: Working as cabin crew; Unit 2: Airline health, safety and security; Unit 3: Aircraft emergency situations; Unit 4: Dealing with passengers on board an aircraft; Unit 5: Cabin service – selling techniques; Unit 6: Making passenger announcements on board an aircraft
Internationally focused textbook to support Cambridge International AS and A Level Travel and Tourism, for first examination in 2017. Endorsed by Cambridge International Examinations, this second edition of Cambridge International AS and A Level Travel and Tourism has been fully updated for the Cambridge Syllabus (9395) for examination from 2017. Written by experienced authors in an engaging and accessible style, this Coursebook contains a wealth of internationally focussed case studies and links to the key concepts throughout. This book offers comprehensive coverage with an international perspective and in-depth analysis of topics.
The perfect match with the BTEC National Travel and Tourism Award, Certificate and Diploma. Book 1 contains everything students need for the Award and some additional units for the Certificate. Book 2 contains all the other units needed to complete the Certificate and the Diploma. The Student Books are matched to the BTEC National specifications, and written in an accessible way. The clear layout and use of full colour will ensure that these books are easy to use.
BTEC and Heinemann have joined forces to bring learners BTEC’s own Student Book, covering all the units from the new specification, to support learners every step of the way to BTEC success.