This collection of the world's best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike.
Clients the world over turn to graphic designers to help them create standout brochures. Each brochure is critical, and landing a contract is highly competitive, so it is not surprising that designers are always searching for inspiration to execute a brochure with perfection. This paperback version of RockportÆs best-selling Best of Brochure Design series delivers on its promises. The Best of Brochure Design 7 features an extraordinary collection of work from top designers around the world, including Blok Design, Cahan & Associates, Hand Made Group, Pentagram SF, Pinkhaus, Radley Yeldar, Sagmeister Inc., and many, many more. This book provides a wealth of ideas for designing all kinds of brochures, from corporate and product literature to annual reports, direct marketing, and new media. Whether youÆre going for a highly conceptual presentation, a cool and sophisticated feel, or a classic execution, this book is the go-to resource for high-quality brochure design at its very best.
Julius Myron Alexander was born in the Alexander Valley in Sonoma County, California on October 14, 1857. He worked for the Healdsburg Chamber of Commerce and served as the editor of the Healdsburg Enterprise, where he wrote articles, mainly on the history of Healdsburg. Considered the town's historian, he started the city's first archival collection and written history in the 1920's. He also wrote poetry, short stories, and letters. He was affectionately known as "The Poet Laureate of Sonoma County." Once, when confined to a bed in the Healdsburg General Hospital, he jotted down some random thoughts about events that had an influence on his colorful life. He wrote: "Of the three outstanding events of a lifetime--birth, marriage and death--I have the license to write of only one of these.The first one I attended; the second one, for some unexplained reason, I skipped; the third one is still ahead of me, with a good start to catch up pretty soon." In Brochures, Alexander captures the essense of "this every day practical life of ours. They are just plain little word-talks with the intent of good for all."
A focus on what makes a particular design work, and why it is successful from a consumer and design perspective. Each project is backed by information, including such standard design elements as type, colour and grid, as well as design tools used, unique graphic elements and production techniques.
This book studies the text genre of medical brochures in the United Kingdom and Spain for two main reasons: firstly, to determine the features that these texts present in each country, and, secondly, to check if medical brochures published in Spain and translated from Spanish into English include all relevant features typical of original English texts. It begins by defining the terms ‘genre’, ‘class’ and ‘type’ and relating them to ‘medical brochures’. After referring to ‘text type’, a related term is explained: ‘text typology’. This leads to the discussion of several specialised typologies and the presentation of a new proposal of typology, in which the position of the genre of medical brochures is determined. In order to perform a contrastive study of medical brochures in English and in Spanish, the book defines what constitutes a ‘linguistic corpus’, comments on different types of corpora, and presents its own version of classification in which the corpus used for the study is located. Finally, the results obtained from the contrastive analysis are presented and analysed: the features observed in the original brochures (English and Spanish) are shown, and the results are contrasted with those found in the translated brochures.
When you give a writing assignment, do your students ever complain that they have nothing to write about? As a teacher, you know that the solution isn't a list of topics, but the ability to brainstorm, organize and clarify information, and develop content into effective prose. These exercises, which focus specifically on the process of writing a brochure, will provide you with all the help you need to teach your students these invaluable skills.
This packet will teach your students a variety of valuable writing skills. They will learn to craft their very own travel brochure, create an information page for a museum exhibit, write a brochure for a creative performance, advertise an item that they are trying to sell, and more!