Brands that Dream
Brands that Dream

Author: Xavier Oliver Conti

Publisher: Libros de Cabecera

Published: 2014-10-02

Total Pages: 110

ISBN-13: 8494239775

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IKEA, El Bulli, Apple, Bausch & Lomb, Coca-Cola... These are just a few of the brands that have “got it.” Every company that really stands out has this “certain something” in common. That being said, talking about something that does not have a name is tantamount to allowing that it may not exist. For this reason, the authors have named it; they call it a dream.Today, a company can only truly stand out if it has a dream – a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any brand – as small as it may be – can stand out by chasing its dream. A dream can be found behind any activity, as mundane as it may seem. Through success stories that provide excellent opportunities for learning, the authors help us to uncover and communicate our dream and to share it with everyone who, in one way or another, comes into contact with our company. Today, a company can only truly stand out if it has a dream – a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any brand – as small as it may be – can stand out by chasing its dream. A dream can be found behind any activity, as mundane as it may seem. Through success stories that provide excellent opportunities for learning, the authors help us to uncover and communicate our dream and to share it with everyone who, in one way or another, comes into contact with our company.

Build a Dream3
Build a Dream3

Author: DesignerBooks

Publisher: Designer Books

Published: 2018-09

Total Pages: 0

ISBN-13: 9789887908111

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Brand building generates brand value, and brand value forms brand equity. The current brand power of economic and social development can not be ignored, and every cooperation in each industry is paying more and more attention to the cultivation and promotion of brands. At a time when social construction is gradually improving, people are paying more and more attention to the children's industry and investing more resources in related industries, e.g. education, medical care, food and other fields. BUILD A DREAM: BRAND DESIGN FOR KIDS brings together designer designs from around the world on children's brands, covering a wide range of fields, including brand logo design and extended material design in multiple industries. Thus, this book could provide a rich reference case for designers or design enthusiasts, and many nutrients could be drew from it during your design work.

Brand Elevation
Brand Elevation

Author: Wolfgang Schaefer

Publisher: Kogan Page Publishers

Published: 2021-01-03

Total Pages: 311

ISBN-13: 1789664675

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How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.

The Unlimited Dream Company: A Novel
The Unlimited Dream Company: A Novel

Author: J. G. Ballard

Publisher: Liveright

Published: 2013-05-20

Total Pages: 237

ISBN-13: 0871404192

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"A remarkable piece of invention, a flight from the world of the familiar and the real into the exotic universe of dream and desire." —New York Times Book Review When a light aircraft crashes into the Thames at Shepperton, the young pilot who struggles to the surface minutes later seems to have come back from the dead. Within hours everything in the dormitory suburb is transformed. Vultures invade rooftops, luxuriant tropical vegetation overruns the quiet avenues, and the local inhabitants are propelled by the young man’s urgent visions through ecstatic sexual celebrations toward an apocalyptic climax. In this characteristically inventive novel Ballard displays to devastating effect the extraordinary imagination that has established him as one of the twentieth century’s most visionary writers.

Dream Big
Dream Big

Author: Cristiane Correa

Publisher: Sextante

Published: 2014-04-24

Total Pages: 254

ISBN-13: 8543100844

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“My friend – and now partner – Jorge Paulo and his team are among the best businessmen in the world. He is a fantastic person and his story should be an inspiration to everybody, as it is for me.” – Warren Buffett In just over forty years, Jorge Paulo Lemann, Marcel Telles and Beto Sicupira built the biggest empire in the history of Brazilian capitalism and launched themselves onto the world stage in an unprecedented way. Over the past five years, they have acquired no fewer than three globally-recognized American brands: Budweiser, Burger King and Heinz. This has been achieved as discreetly as possible and they have shunned any personal publicity. The management method they developed, which has been zealously followed by their employees, is based on meritocracy, simplicity and constant cost cutting. Their culture is as efficient as it is merciless and leaves no room for mediocre performances. On the other hand, those who bring in exceptional results have the chance to become company partners and make a fortune. Dream Big presents a detailed behind-the-scenes portrait of the meteoric rise of these three businessmen, from the founding of Banco Garantia in the 1970s to the present day. In 1971, when the Brazilian stock market was going through an euphoria, Harvard graduate, tennis champion and underwater fishing enthusiast from Rio de Janeiro Jorge Paulo Lemann decided to start a new business. He assembled some partners and put out a newspaper ad: “Brokerage wanted.” Days later, Lemann began running what would become the cornerstone of his fortune and those of over 200 other people. Its name was Garantia. The “Garantia model” was based on businesses that impressed Lemann, such as Goldman Sachs in finance and Walmart in retail. Its philosophy gave the best workers the opportunity to become shareholders.

The Dream Manager
The Dream Manager

Author: Matthew Kelly

Publisher: Hachette UK

Published: 2007-08-21

Total Pages: 144

ISBN-13: 1401389554

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A business parable about how companies can achieve remarkable results by helping their employees fulfill their dreams Managing people is difficult. With disengagement and turnover on the rise, many managers are scratching their heads wondering what to do. It's not that we dont dream of being great managers, it's just that we havent found a practical and efficient way to do it. Until now . . . The fictional company in this remarkable book is grappling with real problems of high turnover and low morale -- so the managers begin to investigate what really drives the employees. What they discover is that the key to motivation isnt necessarily the promise of a bigger paycheck or title, but rather the fulfillment of crucial personal dreams. They also learned that people at every level need to be offered specific kinds of help and encouragement -- or our dreams will forever remain just dreams as we grow dissatisfied with our lives and jobs. Beginning with his important thought that a company can only become the-best-version-of-itself to the extent that its employees are becoming better-versions-of-themselves, Matthew Kelly explores the connection between the dreams we are chasing personally and the way we all engage at work. Tackling head-on the growing problem of employee disengagement, Kelly explores the dynamic collaboration that is unleashed when people work together to achieve company objectives and personal dreams. The power of The Dream Manager is that simply becoming aware of the concept will change the way you manage and relate to people instantly and forever. What's your dream?

Dream Something Big
Dream Something Big

Author: Dianna Hutts Aston

Publisher: Penguin

Published: 2011-08-18

Total Pages: 41

ISBN-13: 0803732457

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Between 1921 and 1955, Italian immigrant Simon Rodia transformed broken glass, seashells, pottery, and a dream to "do something big" into a U.S. National Landmark. Readers watch the towers rise from his little plot of land in Watts, California, through the eyes of a fictional girl as she grows and raises her own children. Chronicled in stunningly detailed collage that mimics Rodia's found-object art, this thirty-four-year journey becomes a mesmerizing testament to perseverance and possibility. A final, innovative "build-your-own-tower" activity makes this multicultural, intergenerational tribute a classroom natural and a perfect gift-sure to encourage kids to follow their own big dreams.

Dreams of El Dorado
Dreams of El Dorado

Author: H. W. Brands

Publisher: Basic Books

Published: 2019-10-22

Total Pages: 496

ISBN-13: 1541672534

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"Epic in its scale, fearless in its scope" (Hampton Sides), this masterfully told account of the American West from a two-time Pulitzer Prize finalist sets a new standard as it sweeps from the California Gold Rush and beyond. In Dreams of El Dorado, H. W. Brands tells the thrilling, panoramic story of the settling of the American West. He takes us from John Jacob Astor's fur trading outpost in Oregon to the Texas Revolution, from the California gold rush to the Oklahoma land rush. He shows how the migrants' dreams drove them to feats of courage and perseverance that put their stay-at-home cousins to shame-and how those same dreams also drove them to outrageous acts of violence against indigenous peoples and one another. The West was where riches would reward the miner's persistence, the cattleman's courage, the railroad man's enterprise; but El Dorado was at least as elusive in the West as it ever was in the East. Balanced, authoritative, and masterfully told, Dreams of El Dorado sets a new standard for histories of the American West.