Branding Black Womanhood

Branding Black Womanhood

Author: Timeka N. Tounsel

Publisher: Rutgers University Press

Published: 2022-06-17

Total Pages: 183

ISBN-13: 1978829906

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CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.


Branding Black Womanhood

Branding Black Womanhood

Author: Timeka N. Tounsel

Publisher: Rutgers University Press

Published: 2022-06-17

Total Pages: 183

ISBN-13: 1978829922

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CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.


The Language of Strong Black Womanhood

The Language of Strong Black Womanhood

Author: Karla D. Scott

Publisher: Rowman & Littlefield

Published: 2017-09-07

Total Pages: 117

ISBN-13: 1498544096

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In The Language of Strong Black Womanhood: Myths, Models, Messages, and a New Mandate for Self-Care, Black women of the Baby Boomer generation and Hip Hop generation share messages communicated and models witnessed in their socialization for strength revealing how this mandate endures in Black women’s lived experiences. They also express concern that self-care was not presented as critical for sustaining life as a strong Black woman—a concern shared by Black women bloggers who advocate resisting the myth and redefining strength for self-care. This Black feminist exploration of strong Black womanhood provides an alternative to harmful perceptions, constructions, and representations of Black women and suggests a mandate to move toward the revolutionary act of Black women’s self-care.


Buy Black

Buy Black

Author: Aria S. Halliday

Publisher: University of Illinois Press

Published: 2022-04-26

Total Pages: 146

ISBN-13: 0252053265

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Buy Black examines the role American Black women play in Black consumption in the US and worldwide, with a focus on their pivotal role in packaging Black feminine identity since the 1960s. Through an exploration of the dolls, princesses, and rags-to-riches stories that represent Black girlhood and womanhood in everything from haircare to Nicki Minaj’s hip-hop, Aria S. Halliday spotlights how the products created by Black women have furthered Black women’s position as the moral compass and arbiter of Black racial progress. Far-ranging and bold, Buy Black reveals what attitudes inform a contemporary Black sensibility based in representation and consumerism. It also traces the parameters of Black symbolic power, mapping the sites where intraracial ideals of blackness, womanhood, beauty, play, and sexuality meet and mix in consumer and popular culture.


Pioneering African-American Women in the Advertising Business

Pioneering African-American Women in the Advertising Business

Author: Judy Davis

Publisher: Taylor & Francis

Published: 2016-12-08

Total Pages: 255

ISBN-13: 1317421671

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Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.


Brand Ya Flava

Brand Ya Flava

Author: Lauren Varlack

Publisher: Createspace Independent Publishing Platform

Published: 2018-04

Total Pages: 186

ISBN-13: 9781717114327

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Brand Ya Flava is a wonderfully, unique branding resource to Black women entrepreneurs who are ready to take their power back as a Black woman entrepreneur and truly show the world they are ready to succeed in life and in business while helping their communities. This debut guide by this talented new author breaks ALL the rules in branding especially for Black women - consider this book your branding bible!


What's Black about It?

What's Black about It?

Author: Pepper Miller

Publisher: Paramount Market Publishing

Published: 2005

Total Pages: 152

ISBN-13: 9780972529099

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At last--in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers.What's Black About It? presents historical, psychological, and cultural influences that delve far deeper into the Black experience than the demographics that are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers.Other ethnic marketing books may include a general chapter or two on Black consumers. What's Black About It? focuses on African-American consumers and engages you with bold graphics, pop-culture sidebars, insights from focus groups, and examples from current advertising and marketing campaigns.


The Strong Black Woman

The Strong Black Woman

Author: Marita Golden

Publisher: Mango Media Inc.

Published: 2021-10-12

Total Pages: 143

ISBN-13: 1642506842

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Major Health Crisis Among Black Women Generated from Systemic Racism “Marita Golden’s The Strong Black Woman busts the myth that Black women are fierce and resilient by letting the reader in under the mask that proclaims ‘Black don’t crack.’” ―Karen Arrington, coach, mentor, philanthropist, and author of NAACP Image Award-winning Your Next Level Life Sarton Women’s Book Award #1 New Release in Reference Meet Black women who have learned through hard lessons the importance of self-care and how to break through the cultural and family resistance to seeking therapy and professional mental health care. The Strong Black Woman Syndrome. For generations, in response to systemic racism, Black women and African American culture created the persona of the Strong Black Woman, a woman who, motivated by service and sacrifice, handles, manages, and overcomes any problem, any obstacle. The syndrome calls on Black women to be the problem-solvers and chief caretakers for everyone in their lives―never buckling, never feeling vulnerable, and never bothering with their pain. Hidden mental health crisis of anxiety and depression. To be a Black woman in America is to know you cannot protect your children or guarantee their safety, your value is consistently questioned, and even being “twice as good” is often not good enough. Consequently, Black women disproportionately experience anxiety and depression. Studies now conclusively connect racism and mental health―and physical health. Take care of your emotional health. You deserve to be emotionally healthy for yourself and those you love. More and more young Black women are re-examining the Strong Black Woman syndrome and engaging in self-care practices that change their lives. Hear stories of Black women who: Asked for help Built lives that offer healing Learned to accept healing If you have read The Unapologetic Guide to Black Mental Health, The Racial Healing Handbook, or Black Fatigue, The Strong Black Woman is your next read.


Black Woman Redefined

Black Woman Redefined

Author: Sophia Nelson

Publisher: BenBella Books, Inc.

Published: 2012-11-20

Total Pages: 385

ISBN-13: 1937856798

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It's time for a REDEFINITION among black women in America. In its 2011 hardcover release, Black Woman Redefined was a top-selling book and took home a 2011 Best Non-Fiction Book of the Year Award from the African American Literary Awards. Author Sophia A. Nelson won the 2012 Champions of Diversity Award, given each year by diversity business executives in Fortune 100 companies. Black Woman Redefined was inspired in part by what Nelson calls “open season on accomplished black women": from Don Imus's name-calling of black female basketball players in 2007 and a 2009 Yale University study titled “Marriage Eludes High-Achieving Black Women," to the more recent revelation that First Lady Michelle Obama is concerned about being painted as an “angry, black woman." In Black Woman Redefined, Nelson sets out to change this cultural perception, taking readers on a no-holds-barred journey into the hearts and minds of accomplished black women to reveal truths, tribulations, and insights like never before. This groundbreaking book provides black women of a new generation with essential career and life-coaching advice. Based on never-before-done research on college-educated, career-driven black women, Nelson offers her fellow “sisters"—and those who know, love, and work with them—a feel-good volume for personal and professional success that empowers them without tearing others down.


The Little Black Book of Success

The Little Black Book of Success

Author: Elaine Meryl Brown

Publisher: One World

Published: 2010-03-02

Total Pages: 178

ISBN-13: 0345518489

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This invaluable “mentor in your pocket” by three dynamic and successful black female executives will help all black women, at any level of their careers, play the power game—and win. Rich with wisdom, this practical gem focuses on the building blocks of true leadership—self-confidence, effective communication, collaboration, and courage—while dealing specifically with stereotypes (avoid the Mammy Trap, and don’t become the Angry Black Woman) and the perils of self-victimization (don’t assume that every challenge occurs because you are black or female). Some leaders are born, but most leaders are made—and The Little Black Book of Success will show you how to make it to the top, one step at a time.