The Law Of Brand Attraction
Author: Sammy Blindell
Publisher:
Published: 2020-05-13
Total Pages: 188
ISBN-13: 9781912774562
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Branding Law
Author: Ross D. Petty
Publisher:
Published: 2016
Total Pages: 0
ISBN-13: 9781634604772
DOWNLOAD EBOOKSoftbound - New, softbound print book.
Fashion Law and Business
Author: Lois F. Herzeca
Publisher:
Published: 2013
Total Pages: 0
ISBN-13: 9781402420511
DOWNLOAD EBOOKFASHION LAW AND BUSINESS unravels the complexity and provides clear guidance on the wide range of legal and business issues faced by fashion industry participants, including designers, suppliers, manufacturers of apparel and accessories, and retailers. Topics include: The considerations involved in starting a company in the fashion industry, including developing a business plan, determining the form and structure of the legal entity, and obtaining financing; How patent, trademark, and copyright law have been applied to the fashion industry and their impact in such areas as gray market goods and counterfeiting. The dynamics of retail sales in the apparel industry, including a discussion of e-commerce and mobile commerce. FASHION LAW AND BUSINESS provides you with an integrated, comprehensive guide to the issues affecting the fashion industry today.
Legally Branded
Author:
Publisher: Shireen Smith
Published:
Total Pages: 294
ISBN-13: 0957174217
DOWNLOAD EBOOKBranding Law
Author: Ross D. Petty
Publisher:
Published: 2016
Total Pages: 428
ISBN-13: 9781683280866
DOWNLOAD EBOOKThis book provides a comprehensive legal background needed for effective brand marketing including trademark law and important other legal areas.
Brands, Competition Law and IP
Author: Deven R. Desai
Publisher: Cambridge University Press
Published: 2015-07-20
Total Pages: 281
ISBN-13: 1107103460
DOWNLOAD EBOOKIntroduces the emerging field of brand law and explores its interaction with the economics of modern branding.
How Brands Grow
Author: Byron Sharp
Publisher: OUP Australia & New Zealand
Published: 2010-03-11
Total Pages: 246
ISBN-13: 9780195573565
DOWNLOAD EBOOKThis book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Trade Marks and Brands
Author: Lionel Bently
Publisher: Cambridge University Press
Published: 2011-03-03
Total Pages: 0
ISBN-13: 9780521187923
DOWNLOAD EBOOKDevelopments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.
The 22 Immutable Laws of Marketing
Author: Al Ries
Publisher: Profile Books(GB)
Published: 1994
Total Pages: 160
ISBN-13: 9781861976109
DOWNLOAD EBOOKRies and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
The 22 Immutable Laws of Branding
Author: Al Ries
Publisher: Harper Collins
Published: 2009-10-06
Total Pages: 239
ISBN-13: 0061983675
DOWNLOAD EBOOKThis marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
