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Author: David D'Alessandro
Publisher: McGraw Hill Professional
Published: 2002-09-13
Total Pages: 216
ISBN-13: 9780071398503
DOWNLOAD EBOOKThis bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.
Author: David F. D'Alessandro
Publisher: McGraw-Hill Companies
Published: 2005-09
Total Pages: 216
ISBN-13: 9780071462143
DOWNLOAD EBOOKFrom the best-selling author of Brand Warfare and outspoken former CEO of John Hancock David F. D'Alessandro, Career Warfare is a "how to succeed book" for the ambitious person interested in breaking out of the pack and climbing high up the corporate ladder. The premise is simple: It's hard to leave your peers behind and really excel. What sets the really successful players apart from those who never rise to the level of their ambitions is the character they reveal and the name they make for themselves with the people they meet in their working life.This book will offer concrete advice on building the kind of reputation that makes people want to take a chance on you. In D'Alessandro's trademark style, it will also talk frankly and humorously about the absurd nature of corporate life. And it will offer shrewd recommendations to help the sane persons survive the less-than-same aspects of any organization - and eventually, take over the asylum.In the tradition of the best-selling, What They Still Don't Teach You at Harvard Business School, D'Alessandro reveals the unwritten rules for reaching the top of any field. D'Alessandro reveals how business really works and speaks directly to any one in business - and provides savvy advice for every level."Sure you'll need accomplishments to get ahead. You'll need to work hard and be smart. But the competition is stiff. Brains, hard work, and accomplishments are just a minimum requirement. If you intend to succeed, the stuff your mother told you - work hard, be polite, dress neatly, is all helpful. But the biggest mistake you can make is to assume that the business world is rational, and success will proceed in a rational manner from your good performance reviews. Corporations are really just like vertical villages, driven by gossip, intrigue, and anecdote. More than anything else, your reputation determines whether you conquer the vertical village or are defeated by it. The name you make for yourself determines whether you become the mayor - or the village idiot."From one of America's most prominent and respected CEO's, with a best-selling track record, Career Warfare provides object lessons on success for leaders at every level.
Author: David D'Alessandro
Publisher: McGraw Hill Professional
Published: 2003-11-22
Total Pages: 226
ISBN-13: 0071436340
DOWNLOAD EBOOKFROM THE NATIONAL BESTSELLING AUTHOR OF BRAND WARFARE A genuine winner shows you how to stand out from the crowd As the youngest-ever CEO of John Hancock Financial Services and the bestselling author of Brand Warfare, David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing. In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the reader's, and provides valuable lessons in the etiquette of reputation building. Through engaging, often-hilarious stories drawn from his own dramatic climb to the top, David D'Alessandro speaks to success-oriented readers at every level and explains: How to make people want to take a chance on them How to gain and keep a great reputation Why success will not proceed in a rational manner Why hard work and accomplishment aren't enough What character has to do with it
Author: David D'Alessandro
Publisher: McGraw Hill Professional
Published: 2008-09-07
Total Pages: 226
ISBN-13: 0071597301
DOWNLOAD EBOOK“A refreshing message . . . from someonewho has fought many corporate wars.”—The New York Times With the latest stories from D’Alessandro’s neverendingcollection of corporate derring-do and newinsight on the global battlefield, the nationally bestsellingCareer Warfare is more essential than ever whennavigating your way to success. “D’Alessandro dares to speak the truth. If you don’tmanage your own reputation, those around you will.This is no theoretical exercise. In corporate America,people talk about you every day. You can affect whatthey say. “With a cut-the-crap sharp eye for the passions,yearnings, and follies that drive every organization,D’Alessandro draws apart the drapes and revealswhat it really takes to get ahead in business.”—James Carville, author and Democratic Strategist “With good jobs becoming harder to find,D’Alessandro’s sage advice is more timely andimportant than ever, especially for those who aretrying to build their personal brands and enhancetheir careers at the same time.”—Tom Neff, Chairman, U.S., Spencer Stuart “Smart, strategic, and useful career advice fromsomeone who has actually achieved success in thereal world.”—Harvey Mackay, author of the#1 New York Times bestseller Swim With TheSharks Without Being Eaten Alive
Author: Alexander L. Fattal
Publisher: University of Chicago Press
Published: 2018-12-10
Total Pages: 325
ISBN-13: 022659064X
DOWNLOAD EBOOKBrand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
Author: Al Ries
Publisher: McGraw Hill Professional
Published: 1997-11-22
Total Pages: 228
ISBN-13: 9780071371124
DOWNLOAD EBOOK"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Author: BusinessNews Publishing,
Publisher: Primento
Published: 2013-02-15
Total Pages: 45
ISBN-13: 2806242681
DOWNLOAD EBOOKThe must-read summary of David D'Alessandro and Michele Owens' book: "Executive Warfare: 10 Rules of Engagement for Winning Your War for Success". This complete summary of the ideas from David D'Alessandro and Michele Owens' book "Executive Warfare" shows how being smart, hard-working and able to generate results will generally get you promoted when you first begin working for an organization. However, once you get to senior management level, these abilities are no longer enough. To keep moving forward at this level, you need to start building relationships with people of influence. In their book, the authors offer ten rules of engagement that you should be using in order to have a chance of rising to the top and staying there. By reading this summary, you will learn the secret to pushing your career further. Added-value of this summary: • Save time • Understand key principles • Expand your knowledge To learn more, read "Executive Warfare" and learn the ten key principles that will put you at the top of the corporate ladder.
Author: Jim Osman
Publisher:
Published: 2015-09-11
Total Pages: 254
ISBN-13: 9780692512449
DOWNLOAD EBOOKThis book offers a critique of common spiritual warfare practices including binding Satan, renouncing curses, spiritual mapping and exorcisms. Using Scripture, and Scripture alone, Pastor Jim Osman shows that true spiritual warfare is not a battle over territory, but a battle for the truth. The book is divided into four sections: Establishing Biblical Principles, Exposing Unbiblical Practices, Explaining Biblical Perspectives and Examining a Biblical Passage. A biblical approach to spiritual warfare recognizes the Bible as the sole authority, rejects unbiblical and man-made methods, and rests in Christ and His finished work for victory. Many in the modern spiritual warfare movement teach a methodology of spiritual warfare that is more akin to something you would find in a Harry Potter novel (renouncing curses and using prayer mantras to seize territory) than anything described in Scripture. Many of these practices reflect a theology built on anecdotes, experience, and interviews with demons rather than a sound exegesis of Scripture. Footnoted quotations of authors like Mark Bubeck, Neil T. Anderson, and others are compared against Scripture to show that modern spiritual warfare "experts" have abandoned the authority of Scripture and opted for man-made methods to wage spiritual battle. The chapters include a study of the three enemies that every Christian faces: the world, the flesh, and the devil. Pastor Osman answers from Scripture the questions: Can a Christian be demon-possessed? Is Christ's authority ours? and, What about exorcisms? One chapter includes a helpful discussion of the link between spiritual warfare and a believer's sanctification. The foreword is written by international conference speaker Justin Peters (justinpeters.org). This book is being published as an e-book as a fundraiser to finish the new church building of Kootenai Community Church (www.kootenaichurch.org) of which Jim is one of the pastors. All the proceeds go the building fund for the completion of that project. You can see regular updates at http: //www.truthorterritory.com .
Author: BusinessNews Publishing,
Publisher: Primento
Published: 2013-02-15
Total Pages: 27
ISBN-13: 280623879X
DOWNLOAD EBOOKThe must-read summary of David D'Alessandro's book: "Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It." This complete summary of the ideas from David D'Alessandro's book "Career Warfare" shows how the true tests of your business career are never quite what you expect them to be. Nowadays, it is not enough to just work hard, get good performance reviews and do the right things - it's all about your personal brand. In his book, the author presents 10 rules for building and keeping a great personal brand. By reading this summary, you will learn how to apply those rules in order to start getting the promotions and recognition that you deserve. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Career Warfare" and discover the 10 rules for building your personal brand and standing out from the corporate crowd.
Author: Anne H. Chasser
Publisher: John Wiley & Sons
Published: 2010-07-06
Total Pages: 240
ISBN-13: 0470575425
DOWNLOAD EBOOKDiscover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come Reveals how to reduce costs in the brand creation and legal process Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.
