Brand It Like Beckham
Author: Andy Milligan
Publisher: Cavendish Square Publishing
Published: 2011-03-31
Total Pages: 0
ISBN-13: 9789814276931
DOWNLOAD EBOOKThe story behind David Beckham's commercial success
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Brand it like Beckham
Author: Andy Milligan
Publisher:
Published: 2006
Total Pages: 195
ISBN-13: 9783939397007
DOWNLOAD EBOOKMoney Games
Author: David M Carter
Publisher: Stanford University Press
Published: 2010-11-09
Total Pages: 306
ISBN-13: 0804776792
DOWNLOAD EBOOK“A compelling perspective on the evolution of sports business . . . provides an excellent roadmap to maximizing the benefits and minimizing the pitfalls.” —David Stern, NBA Commissioner The businesses behind Dubai Sports City, the branding of David Beckham, and the popularity of fantasy sports leagues are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. This rapid convergence has been key to the sports business industry’s continued growth and financial success. Money Games not only analyzes how industry stakeholders have monetized this convergence, but also answers this core question: how can the sports business continue to profit from the blurring of sports and entertainment? Author David M. Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports-anchored real estate development, venue technology, and corporate marketing—in short, those areas where business opportunities exist now that sports and entertainment have become one. “Fans, sports and media executives, and even investors will find that Carter’s examination . . . of the changing landscape of sports and entertainment helps them understand their own experiences.” —Stephen A. Greyser, Harvard Business School “An invaluable resource for stakeholders hoping to monetize sports as entertainment.” —Kenneth L. Shropshire, Wharton School of the University of Pennsylvania and author of The Business of Sports Agents “The strategies and tactics that all the players will want—from the boardroom to the locker room—can be found in Money Games.” —John Nendick, Ernst & Young Global Media & Entertainment Industry Leader “Identifies the challenges facing the various sports leagues in delivering fans what they want.” —Allan H. (Bud) Selig, Baseball Commissioner
Bend It Like Beckham
Author: Narinder Dhami
Publisher: Hodder Children's Books
Published: 2011-11-03
Total Pages: 176
ISBN-13: 1444909851
DOWNLOAD EBOOKIf you're 18, love football and can bend a ball like Beckham, the world must be your oyster, right? Wrong. If you're Jess - 18, Indian and a girl - forget it. Jess just wants to play football but her wedding-obsessed parents have other ideas so she hides it from them. But when Jess and her friend Jules join a ladies team and get spotted by a talent scout, it all kicks off ... The Bend it Like Beckham movie was a box-office hit, starring Parminder Nagra, Keira Knightley and Jonathan Rhys Meyers. Bend it Like Beckham was also transformed into a musical in London's West End.
That Extra Half an Inch
Author: Victoria Beckham
Publisher: Harper Collins
Published: 2007-11-01
Total Pages: 386
ISBN-13: 0061544493
DOWNLOAD EBOOK'I've always been a girls' girl. And I know from experience that making the very best of yourself is something any woman can do. I was never the six-foot-tall pin-up. I've always been the girl-next-door who got lucky. I've come a long way in the last ten years, but this book isn't my attempt to tell you what or what not to do. It's just to share some of what I've learned.' In That Extra Half an Inch, a tongue-in-cheek reference to her love of high heels, Beckham shares her tips for finding your own style including: Learning how to dress for special occasions Shopping for everyday wear and where to look for it Accessories: defining the looks that work best for you Helpful hints for the holidays Making the most of your wardrobe How to feel confident and look great every time you leave the house That Extra Half an Inch is a beautiful, nothing-but-the truth, easy-to-use book on fashion, beauty and style. Victoria shares her personal style secrets so whether you're getting ready for work, a night out on the town or even doing the school run, you too can feel confident and look great every time you step out of the front door.
Brand You
Author: John Purkiss
Publisher: Pearson UK
Published: 2014-02-05
Total Pages: 265
ISBN-13: 0273779206
DOWNLOAD EBOOKThe new edition of the UK’s bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand both online and offline. Whether you want to brand yourself as an entrepreneur, freelancer or corporate employee, this book will help by showing you how to: - Identify your values and your unique combination of skills and experience - Discover your purpose - Build a strong brand identity - Make sure employers, clients and customers remember you - Network effectively This new edition covers brand-building through social media, includes new exercises, case studies and examples throughout and is supported by its own website, www.brandyou.info
Myths of Branding
Author: Simon Bailey
Publisher: Kogan Page Publishers
Published: 2019-01-03
Total Pages: 257
ISBN-13: 0749483105
DOWNLOAD EBOOKA brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.
Bold
Author: Shaun Smith
Publisher: Kogan Page Publishers
Published: 2011-04-03
Total Pages: 336
ISBN-13: 0749463457
DOWNLOAD EBOOKWINNER: CMI Management Book of the Year Awards 2012 - E-book Category More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win. BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.
Sport and Citizenship
Author: Matthew Guschwan
Publisher: Routledge
Published: 2017-10-02
Total Pages: 249
ISBN-13: 1317482980
DOWNLOAD EBOOKCitizenship has become a widely significant and hotly contested academic concept. Though the term may seem obvious, citizenship carries a range of subtle social and political meanings. This volume explores citizenship as it relates to sport, on the micro and macro level of analysis and in a variety of geo-political contexts. Citizenship is a central organizing principle of international competition such as the Olympic Games. Furthermore, sport is used to teach, symbolize and perform citizenship. While related to national identity, citizenship pertains more precisely to how citizens are legally and politically recognized by the state and how citizens engage within the nation state. This volume traces the roots of discourses on citizenship before illustrating a variety of ways in which citizenship and sport impinge upon each other in contemporary contexts. This bookw as published as a special issue of Sport in Society.
Brands and Branding
Author: Stephen Brown
Publisher: SAGE
Published: 2016-08-17
Total Pages: 350
ISBN-13: 1473988047
DOWNLOAD EBOOKA fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
